Tag: nonprofit

Total Results: 24

Mobile is key to connecting with young voters: Rock the Vote

Published: March 2, 2012

WASHINGTON – An executive from Rock the Vote at the Nonprofit Mobile Day said that by using a combination of SMS, mobile bar codes, Web, social media, applications, the organization has been successful in getting young voters to the polls.

Apps make sense for one in ten nonprofits

Published: March 1, 2012

WASHINGTON - When it comes to developing a mobile strategy, applications are always top of mind. However nonprofits need to think about a well-rounded set of tools that also includes mobile Web, SMS and mobile bar codes as a stepping stone, according to executives at the Nonprofit Mobile Day.

Do Something boosts SMS activity to talk more effectively with teens

Published: January 18, 2012

Do Something is significantly increasing the number of its text messaging campaigns as the nonprofit tries to leverage mobile to have conversations with teens about the various causes it supports.

50pc of users access Susan G. Komen mobile site more than once a day

Published: November 16, 2011

Nonprofit Susan G. Komen claims that since optimizing its Web site, 50 percent of its users access the site more than once a day.

The National Breast Cancer Foundation uses in-app ads to drive awareness

Published: October 3, 2011

The National Breast Cancer Foundation is using mobile in-app ads as part of an integrated multichannel campaign to raise awareness for the early detection of breast cancer.

Why the lackluster mobile giving for Japan’s crises?

Published: April 25, 2011

By Vanessa Horwell

As the crises surrounding the recent earthquake, tsunami and nuclear disaster in Japan unfold, mobile giving has not been quite as prevalent as it was just a year ago for Haiti.

Nonprofit Mobile Day 2011: Articles and presentations

Published: February 22, 2011

Here are the articles and presentations from Nonprofit Mobile Day Feb. 16 in Washington.

Mobile giving does not cannibalize other donation channels: Nonprofit Mobile Day panel

Published: February 17, 2011

WASHINGTON – Mobile giving initiatives do not cannibalize other fundraising channels such as online and direct mail, according to a panel at Nonprofit Mobile Day.

Why nonprofits should explore mobile marketing

Published: February 17, 2011

By Jenifer Snyder

Nonprofits today have the chance to take advantage of the emerging mobile medium before consumers start to get bombarded by text messages asking for donations.

Red Cross expects increase in competition for donated dollar in 2011

Published: November 29, 2010

More nonprofits will enter the mobile giving ecosystem in 2011, increasing the competition for the donated dollar, according to the American Red Cross.