Tag: online

Total Results: 27

Disney targets families with Craft Finder app

Published: March 1, 2010

Disney launched the free app “Craft Finder: Great Crafts from Disney FamilyFun” for iPhone and iPod touch to encourage mothers and children to engage with the brand in a new way.

Mobile ad campaigns 5 times more effective than online: InsightExpress study

Published: February 5, 2010

Digital marketing research firm InsightExpress found that mobile ad campaign norms were four-and-a-half to five times more effective than online norms.

Disney outlines mobile strategy

Published: December 31, 2009

A Disney Online executive discussed Walt Disney Co.’s multifaceted mobile strategy in an exclusive interview.

Not to dismiss clicks and impressions, but …

Published: November 13, 2009

By Michael Boland

With the PC Internet, certain proxies were relied on as campaign performance indicators, namely clicks and impressions. But we are now dealing with a device that goes with you everywhere.

Cablevision lets customers manage DVRs while on the go

Published: November 9, 2009

Cablevision is letting its Optimum Online and iO TV customers manage and program their DVRs from any mobile device.

How mobile analytics can increase campaign ROI

Published: November 2, 2009

By Andy Bovingdon

To know where they should invest their mobile dollars, online marketers should turn to mobile analytics tools to get accurate data, personalize offerings and to measure campaign ROI.

Online retailers must look to mobile commerce

Published: October 15, 2009

By Ted Hoy

As the usage of next-generation mobile phones grows and mobile technology advances, bringing ecommerce to consumers will mean delivering it to their mobile devices.

Mochi Media taps Zong for mobile payments

Published: October 5, 2009

Online gaming network Mochi Media integrated Zong’s mobile payments platform into its recently launched Mochi Coins micro-transaction and distribution platform for Flash Games.

Mobile marketing firms told to keep it simple: ad:tech Chicago

Published: September 3, 2009

CHICAGO – A national show with a regional feel, ad:tech Chicago may have attracted fewer delegates and exhibitors this year, but its commitment to new media such as mobile has not flagged.

Are self-regulatory ad guidelines sufficient to satisfy federal regulators?

Published: August 21, 2009

By Adam Snukal

Experts are still asking if the self-regulatory principles instituted by both Web and mobile industry players are sufficient to keep the federal government on the sidelines.