Tag: online

Total Results: 46

Are holidays the season for conversion, not building relationships?

Published: October 31, 2011

The holiday period is not the time to do marketing that is focused on building a relationship, according to an executive at Leapfrog Online, a digital marketing company.

Sprint sees 28pc year-over-year increase in device sales

Published: August 19, 2011

Sprint saw a 28 percent year-over-year increase in its online device sales when the company revamped its Web and mobile sites to strengthen consumer relationships.

Mobile industry in crosshairs of new Do Not Track bill

Published: May 10, 2011

Senator Jay Rockefeller (D-WV) introduced a new bill yesterday that would enable consumers to browse the Internet and use mobile phones without having their movements tracked.

Customer engagement in a multichannel world: Don’t reinvent the wheel

Published: April 21, 2011

By Loren Weinberg

Reinventing the wheel in the form of separately managed Web sites or apps for every mobile device type is not only costly and complex with the multiplicity of devices, but it is also becoming impossible.

Mobile vs. online ad campaigns: Leveraging differences

Published: April 5, 2011

By Inbar Chap

The creation of successful mobile campaigns requires a combination of the knowledge accumulated in the world of result-based online marketing with an understanding of the differences of mobile.

Mobile coupons still lack scale: panelist

Published: March 4, 2011

NEW YORK – Although local mobile coupons are effective drivers of foot traffic, the scale is not there yet in terms of national brand adoption, according to a panelist at Borrell Associates’ Local Online Advertising conference.

HopStop CEO: Location-targeted mobile ads 20 times more effective than online

Published: March 4, 2011

NEW YORK – HopStop’s top executive said that location-targeted mobile ads are 20 times more effective than online ads during a panel discussion at Borrell Associates Inc.’s Local Online Advertising Conference.

New York Times exec: Blending paid, ad-supported content key to revenue growth

Published: March 4, 2011

NEW YORK – A New York Times executive said that his company’s monetization strategy centers on a hybrid model blending paid and ad-supported content for smartphones and tablets during a keynote at Borrell Associates’ Local Online Advertising Conference.

Three keys to building a mobile-optimized Web site

Published: February 4, 2011

By Simon Buckingham

If you are an online retailer and you are unsure whether your company has a mobile-optimized site, it almost certainly means you do not. And that is a major problem

Gap between mobile, online ad campaign effectiveness narrows: Study

Published: January 7, 2011

While mobile ad campaigns perform well when compared with online, the gap between the two digital mediums is decreasing, per new data from InsightExpress.