Tag: online advertising

Total Results: 7

Mobile coupons still lack scale: panelist

Published: March 4, 2011

NEW YORK – Although local mobile coupons are effective drivers of foot traffic, the scale is not there yet in terms of national brand adoption, according to a panelist at Borrell Associates’ Local Online Advertising conference.

HopStop CEO: Location-targeted mobile ads 20 times more effective than online

Published: March 4, 2011

NEW YORK – HopStop’s top executive said that location-targeted mobile ads are 20 times more effective than online ads during a panel discussion at Borrell Associates Inc.’s Local Online Advertising Conference.

New York Times exec: Blending paid, ad-supported content key to revenue growth

Published: March 4, 2011

NEW YORK – A New York Times executive said that his company’s monetization strategy centers on a hybrid model blending paid and ad-supported content for smartphones and tablets during a keynote at Borrell Associates’ Local Online Advertising Conference.

Marketers wake up to new privacy challenges

Published: January 3, 2011

By Linda A. Goldstein

The Federal Trade Commission's proposal for a Do Not Track mechanism to let consumers opt out of targeted online and mobile advertising may fall victim to the law of unintended consequences.

Time Inc. grabs IAB CEO to bolster online, mobile operations

Published: December 14, 2010

Showing its most serious intention yet of how it views the future of publishing, Time Inc. has lured away Randall Rothenberg from the Interactive Advertising Bureau where he evangelized online and mobile to the nation’s leading media and marketing giants.

Mobile ads four-to-five times more effective than online ads: InsightExpress

Published: November 15, 2010

REDMOND, WA – Mobile advertising is four-to-five times more effective than online advertising, on average, according to an InsightExpress presentation at a Microsoft workshop.

Mobile ad campaigns 5 times more effective than online: InsightExpress study

Published: February 5, 2010

Digital marketing research firm InsightExpress found that mobile ad campaign norms were four-and-a-half to five times more effective than online norms.