Tag: online

Total Results: 46

Apple iOS, BlackBerry, Android neck-and-neck in US smartphone race

Published: January 5, 2011

The race for the lead in U.S. smartphone operating system consumer market share is tighter than it has ever been, according to Nielsen Co.

Marketers wake up to new privacy challenges

Published: January 3, 2011

By Linda A. Goldstein

The Federal Trade Commission's proposal for a Do Not Track mechanism to let consumers opt out of targeted online and mobile advertising may fall victim to the law of unintended consequences.

Time Inc. grabs IAB CEO to bolster online, mobile operations

Published: December 14, 2010

Showing its most serious intention yet of how it views the future of publishing, Time Inc. has lured away Randall Rothenberg from the Interactive Advertising Bureau where he evangelized online and mobile to the nation’s leading media and marketing giants.

Online and mobile tools for market research

Published: November 23, 2010

By Mike Courtney

If business is a highway, mobile marketing is certainly one of the fastest lanes you can be in today. Here are some tips to keep you from ending up in the ditch.

Mobile ads four-to-five times more effective than online ads: InsightExpress

Published: November 15, 2010

REDMOND, WA – Mobile advertising is four-to-five times more effective than online advertising, on average, according to an InsightExpress presentation at a Microsoft workshop.

Luxury Daily launches as luxury brands embrace online, mobile

Published: October 22, 2010

We would like to invite you to subscribe to Luxury Daily, a new trade publication focused on how luxury brands conduct their marketing and commerce efforts across mediums, including online, mobile, in-store and print.

Third Screen Media founder Tom Burgess launches hybrid loyalty-advertising platform

Published: October 19, 2010

Tom Burgess, founder of what was one of the earliest and biggest mobile ad networks, today launches Clovr Media, a new consumer loyalty and interactive advertising platform that marries cards, online and mobile.

Magazines barking up the wrong tree with meaningless rebranding

Published: October 4, 2010

For those from the print publishing world who saw early on the devastation wreaked by online, the Magazine Publishers of America’s decision to rebrand is skirting a larger issue: retooling a dying business model.

Dictionary.com reaches 10M mobile downloads

Published: April 28, 2010

Dictionary.com has reached 10 million mobile downloads in a little over a year with 6.5 million for the iPhone and 100,000 for the iPad.

Disney targets families with Craft Finder app

Published: March 1, 2010

Disney launched the free app “Craft Finder: Great Crafts from Disney FamilyFun” for iPhone and iPod touch to encourage mothers and children to engage with the brand in a new way.