Tag: opt in

Total Results: 8

Targeting a mobile consumer – and not a phone number

Published: January 18, 2011

By Jay Highley

The only way to capitalize on the potential power of an SMS opt-in database is to learn more about each consumer and market to the person, not a phone number.

Creating an SMS opt-in ecosystem for mobile advertising

Published: August 4, 2010

By Cristy Burgan

According to the October 2009 CTIA Semi-Annual Wireless Industry Survey, 4.1 billion text messages are sent daily in the United States – or about 14 text messages per person, per day.

How to secure consumer opt-ins for SMS campaigns

Published: May 17, 2010

By Jeff Thode

While major brands have embraced mobile marketing to strengthen customer participation and satisfaction, campaigns are executed at the mercy of the carrier networks.

What the new consumer privacy bill means for data collection

Published: May 10, 2010

By Adam Snukal

How will the provisions of the proposed consumer privacy bill in the U.S. House of Representatives affect Internet and mobile marketers?

Do-not-contact registries trump SMS opt-ins in two states

Published: July 23, 2009

Marketers of spirits, tobacco and other adult-oriented products beware: Even if consumers opt in to an SMS campaign and verify their age, you still might be breaking the law in two states.

Mobile marketing response: Fad or future?

Published: March 25, 2009

By Jeannette Kocsis

Mobile reminds Internet veterans of "good old days" when CTR's on banners averaged 10 percent. I remember being horrified then at 2 percent response rates, and what I wouldn't give for that now.

Mobile prescription: Opt-in or lose out

Published: November 26, 2008

By Eric Holmen

Change seems to be the dominant theme across the country these days. It's only fair then to wonder how the mobile marketing market will change over the next year.

Breaking news: T-Mobile drops double opt-in for SMS

Published: November 18, 2008

T-Mobile USA Inc., the nation's third-largest wireless carrier, has dropped its requirement for double opt-in for recurring Standard Rate commercial text messages sent to its subscribers.