Tag: outdoor

Total Results: 17

EShave taps QR codes to make static ad campaign interactive

Published: December 5, 2011

Men’s shaving product company eShave is using QR codes in a new advertising campaign to make it easy for shoppers to create their own customized shaving set.

Cabela’s releases GPS-enabled hunting app

Published: March 11, 2011

As part of its ongoing effort to make hunting easier for the camouflage-clad demographic, Cabela's Inc. has released an application for Apple's iPhone and Google's Android devices.

The North Face launches branded iPhone app to engage outdoor enthusiasts

Published: August 5, 2010

Outdoor apparel supplier The North Face has rolled out a free, branded application to help consumers locate trails, track their progress and share their adventures worldwide.

North Face debuts first LBS campaign for outdoor apparel

Published: February 24, 2010

Outdoor gear and apparel giant The North Face Inc. is rolling out its first-ever location-based mobile marketing campaign this month in New York, Boston, San Francisco and Seattle.

NBA’s NY Knicks drive 3,300 opt-ins via SMS

Published: January 13, 2010

More than 3,300 consumers texted in to participate in the NBA’s New York Knicks’ four-week interactive out-of-home media campaign featuring an SMS call-to-action.

North Face targets skiers, snowboarders with iPhone app

Published: November 3, 2009

Outdoor apparel giant The North Face has launched Snow Report 2.0, a free branded iPhone weather application for skiers and snowboarders.

Foot Locker runs SMS sweepstakes to drive consumers in-store

Published: August 14, 2009

Sportswear giant Foot Locker is running an SMS sweepstakes promotion to drive traffic to its stores.

Toronto Blue Jays, RBC find value in integrated mobile campaigns

Published: June 19, 2009

TORONTO, ONTARIO -- What do the Toronto Blue Jays baseball club, Royal Bank of Canada and the Outdoor Broadcast Network have in common? Believing in integrated mobile marketing campaigns.

Times Square billboard targets New Yorkers with mobile call-to-action

Published: June 10, 2009

Media Group City USA is using mobile to gauge the reaction of New Yorkers and Big Apple visitors to the controversial new pedestrian-friendly Broadway.

Chase picks CBS Outdoor for SMS campaigns

Published: May 28, 2009

CBS Outdoor has launched text messaging capability for its advertisers' media campaigns, and brands such Chase and Stratton Mountain in Vermont have already taken advantage.