Tag: outdoor

Total Results: 17

How to answer skeptics of mobile marketing

Published: May 18, 2009

One way to persuade marketers who aren't convinced about the merits of mobile marketing is by holding other channels to the same light.

Apparel retailer Moosejaw revamps mobile site

Published: May 14, 2009

Moosejaw Mountaineering, the outdoor gear and apparel retailer known for its offbeat online marketing, has launched a new mobile version of its Web site.

Johnsonville Sausage runs Super Bowl mobile marketing campaign

Published: January 28, 2009

Johnsonville Sausage, a national brand of brats, Italian sausage, smoked links and breakfast sausage links, is running a text-to-win mobile marketing campaign for this year's Super Bowl.

Alltel introduces GPS app for outdoor enthusiasts

Published: December 19, 2008

Alltel Wireless customers going over the river and through the woods can now find their way using their handset.

BBC America garners 40 percent opt-in for mobile effort

Published: May 27, 2008

A BBC America Bluetooth promotion in New York and Los Angeles for its new Robin Hood television series generated more than 6,000 downloads.

Clear Channel UK unit links outdoor advertising to mobile

Published: February 29, 2008

Advertisers will soon be able to run campaigns that link mobile marketing to billboards and outdoor media owned by Britain's largest outdoor advertising company.

Times Square screen combines mobile, Web

Published: February 22, 2008

LocaModa Inc., a mobile and Web-based interactive company, is currently displaying an application on Clear Channel Spectacolor's 40 feet-by-40 feet digital screen in New York's Times Square.