Tag: paid search

Total Results: 6

Google posts second consecutive quarterly drop in cost-per-click

Published: April 13, 2012

The average paid cost-per-click by marketers trying to reach consumers via Google search declined for the second quarter in a row as paid search budgets increasingly shift from desktop to less-expensive mobile search ads.

Mobile search ad budgets jump 221pc in Q1: report

Published: April 4, 2012

Mobile paid search budgets grew 221.1 percent during the first quarter of 2012 as smartphone and tablet penetration continues to grow, according to a new report from IgnitionOne.

What role did mobile play in Google's unexpected cost-per-click drop?

Published: January 23, 2012

A decline in the average cost-per-click reported by Google for the fourth quarter of 2011 has many questioning what role the growth in lower-priced mobile advertising might have played in its unexpected drop.

Mobile paid search clicks, spend jump in Q4

Published: January 12, 2012

Mobile paid search put in a stellar performance in the fourth quarter of 2011 with a pair of new reports indicating mobile’s share of paid clicks doubled during the period while retailers increased their mobile search spend by 269 percent.

What is the future of paid search?

Published: June 1, 2010

With more search conducted on mobile, all the senior executives at Google must be asking themselves that same question, and another broader one: How can the company monetize search across platforms?

Fox Mobile adds vertical paid search to Jamba, Jamster

Published: February 26, 2009

Fox Mobile Distribution's consumer brand content sites Jamba and Jamster have deployed the MCN's allwords vertical paid search programs across multiple markets worldwide.