Tag: paid search

Total Results: 11

Facebook overtakes Google in mobile display ad revenues

Published: December 19, 2012

Facebook has emerged as the leader in mobile display advertising as marketers shift ad spend to the platform much quicker than expected, according to a new report from eMarketer.

Mobile ad performance, spend get boost from holiday rush

Published: November 30, 2012

As consumers spend more time with their mobile devices this holiday season to shop and research recipe and decorating ideas, advertisers are following suit, increasing their mobile ad spends.

Tablet users spend 30pc more time on sites than PC users: report

Published: September 28, 2012

Tablet users are proving to be more engaged and more valuable consumers for advertisers to reach compared with PC users, according to a new report from IgnitionOne.

Google gets lift from Motorola deal in Q2, but mobile paid search still an issue

Published: July 20, 2012

While Google reported a strong second quarter overall, with a boost from its recently closed Motorola acquisition, the results do not do much to answer ongoing questions about how the search giant is monetizing mobile paid search.

Tablet paid search will surpass smartphone search in the future: report

Published: July 13, 2012

The popularity of tablets has caught the attention of marketers, with the share of paid search spend on iPad and tablet devices increasing 40 percent, according to a new report from Marin Software.

Google posts second consecutive quarterly drop in cost-per-click

Published: April 13, 2012

The average paid cost-per-click by marketers trying to reach consumers via Google search declined for the second quarter in a row as paid search budgets increasingly shift from desktop to less-expensive mobile search ads.

Mobile search ad budgets jump 221pc in Q1: report

Published: April 4, 2012

Mobile paid search budgets grew 221.1 percent during the first quarter of 2012 as smartphone and tablet penetration continues to grow, according to a new report from IgnitionOne.

What role did mobile play in Google's unexpected cost-per-click drop?

Published: January 23, 2012

A decline in the average cost-per-click reported by Google for the fourth quarter of 2011 has many questioning what role the growth in lower-priced mobile advertising might have played in its unexpected drop.

Mobile paid search clicks, spend jump in Q4

Published: January 12, 2012

Mobile paid search put in a stellar performance in the fourth quarter of 2011 with a pair of new reports indicating mobile’s share of paid clicks doubled during the period while retailers increased their mobile search spend by 269 percent.

What is the future of paid search?

Published: June 1, 2010

With more search conducted on mobile, all the senior executives at Google must be asking themselves that same question, and another broader one: How can the company monetize search across platforms?