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Tag: paid search


Total Results: 20

   Displaying: 1 - 10

Mobile search experiences a necessity not just for ecommerce brands
Published: August 12, 2014
PHILADELPHIA – Panelists during an eTail East 2014 Search Summit discussion said mobile experiences are a key extension to successfully navigate through the changing search landscape.
Door closing on opportunity for mobile paid search bargains
Published: March 21, 2014
With the era of bargain pricing in mobile paid search nearing an end, marketers can expect a tougher time breaking through on smartphone screens unless they have big budgets or can enhance their strategies through contextual relevance, social and voice.

How Amazon is clobbering Walmart in mobile paid search
Published: February 26, 2014
New data from AdGooroo shows that Amazon.com generated 82.6 million paid search impressions in mobile during January, compared to 6.6 million for Walmart.com, pointing to how bricks-and-mortar retailers remain hesitant to spend on mobile advertising.

Need for mobile-optimized search strategy intensifies: Forrester
Published: December 6, 2013
Marketers need to kick their mobile search strategies into high gear now that 89 percent of consumers use a search engine on their mobile device, according to a new report from Forrester Research.
Google Enhanced Campaigns has little impact on paid search performance: report
Published: October 16, 2013
With Google’s cost-per-click rates on smartphones up 5.2 percent year-over-year and flat compared to the previous quarter, a report from The Search Agency being released today suggests that the introduction of Enhanced Campaigns has not had a big impact on marketers.
HSN CMO: Use segmentation, personalization to refine mobile targeting
Published: October 14, 2013
As one of the world’s largest multichannel retailers, HSN is making a hard push into mobile to not only drive sales, but also reach shoppers with tailored, personalized deals based on the company’s broad amount of data on consumers.
Everything a marketer needs to know about mobile search
Published: August 26, 2013
By Matthew Capala

Mastering mobile search can seem like a daunting challenge at times, even for brands with the most established online presence. This is especially the case when mobile is a large part of your customer’s digital lifestyle.

Google's mobile revenue issues persist as Enhanced Campaigns deadline looms
Published: July 19, 2013
Monetizing mobile continues to be an issue for Google, with second-quarter CPC rates dropping two percent compared to the previous quarter even as the company reported six million marketers have switched to its new Enhanced Campaigns, which is meant to drive CPC rates.

FTC directives could make mobile search more confusing
Published: June 27, 2013
Updated paid search guidance from the Federal Trade Commission requiring better labeling could have a big impact on mobile, where space is already at a premium.
Facebook overtakes Google in mobile display ad revenues
Published: December 19, 2012
Facebook has emerged as the leader in mobile display advertising as marketers shift ad spend to the platform much quicker than expected, according to a new report from eMarketer.

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