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Tag: paid search


Total Results: 23

   Displaying: 1 - 10

Paid search spend on digital assistants to skyrocket 3000pc by 2021: report
Published: September 7, 2016
As use of digital assistants such as Siri and Cortana grows, a new advertising opportunity is emerging, with marketers expected to spend $12B for paid search on these platforms by 2021, up more than 3,000 percent from the estimated spend in 2016, according to a new report from Juniper Research.
Cheap mobile search traffic drags down spend on Google: report
Published: April 13, 2016
The overall paid search spend dropped on Google for the first time in more than six years during the first quarter of 2016 as the shift to mobile shifted into high gear, with a 73 percent increase in mobile impressions and a 23 percent drop in cost-per-click rates, according to IgnitionOne’s Q1 2016 Digital Marketing Report.
BIA/Kelsey analyst: Mobile search investment offers strongest results
Published: June 19, 2015
NEW YORK – Marketers should focus on investing in mobile search, as this platform shows the most substantial results, according to an analyst from BIA/Kelsey at Mobile Commerce Daily's Mobile Research Summit: Data & Insights 2015.
Mobile search experiences a necessity not just for ecommerce brands
Published: August 12, 2014
PHILADELPHIA – Panelists during an eTail East 2014 Search Summit discussion said mobile experiences are a key extension to successfully navigate through the changing search landscape.
Door closing on opportunity for mobile paid search bargains
Published: March 21, 2014
With the era of bargain pricing in mobile paid search nearing an end, marketers can expect a tougher time breaking through on smartphone screens unless they have big budgets or can enhance their strategies through contextual relevance, social and voice.

How Amazon is clobbering Walmart in mobile paid search
Published: February 26, 2014
New data from AdGooroo shows that Amazon.com generated 82.6 million paid search impressions in mobile during January, compared to 6.6 million for Walmart.com, pointing to how bricks-and-mortar retailers remain hesitant to spend on mobile advertising.

Need for mobile-optimized search strategy intensifies: Forrester
Published: December 6, 2013
Marketers need to kick their mobile search strategies into high gear now that 89 percent of consumers use a search engine on their mobile device, according to a new report from Forrester Research.
Google Enhanced Campaigns has little impact on paid search performance: report
Published: October 16, 2013
With Google’s cost-per-click rates on smartphones up 5.2 percent year-over-year and flat compared to the previous quarter, a report from The Search Agency being released today suggests that the introduction of Enhanced Campaigns has not had a big impact on marketers.
HSN CMO: Use segmentation, personalization to refine mobile targeting
Published: October 14, 2013
As one of the world’s largest multichannel retailers, HSN is making a hard push into mobile to not only drive sales, but also reach shoppers with tailored, personalized deals based on the company’s broad amount of data on consumers.
Everything a marketer needs to know about mobile search
Published: August 26, 2013
By Matthew Capala

Mastering mobile search can seem like a daunting challenge at times, even for brands with the most established online presence. This is especially the case when mobile is a large part of your customer’s digital lifestyle.

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