Tag: place data
Total Results: 2
- Factual exec: Location data is best way to determine a consumer's real self
- Published: September 28, 2016
- NEW YORK - An executive from Factual spoke at the MMA SM2 Innovation Summit 2016 about the importance of combining location data with place data and advised how brands and marketers can take advantage of these two metrics.
- Importance of good place (POI) data
- Published: November 5, 2015
- By Alistair Goodman
Gaining any type of intelligence about the consumer – from building audience segments to simply using a geofence to trigger a proximity ad – also requires good point of interest (“POI”) data, the description of the physical context of the user.