Tag: platform

Total Results: 40

Getting ready for Apple iOS 5: Platform updates and brands

Published: October 6, 2011

By Rob Banagale

If you are in charge of a mobile app or influence decision-making for a brand considering an app, you need to be aware of how platform updates such as the release of iOS 5 affect your plans.

Why real-time bidding matters for mobile advertising

Published: December 16, 2010

By Marc Theermann

Google recently predicted that by 2015, 50 percent of all targeted display ads will be bought using real-time bidding. Make no mistake, the programmatic buying of audiences is a game-changer.

Smartphones now used by 1 in 4 US mobile subscribers: comScore

Published: December 6, 2010

ComScore Inc. found Samsung to be the top handset manufacturer in the United States, with 24.2 percent market share, while Research In Motion led among smartphone platforms with a 35.8 percent market share.

Windows Phone 7 spurring more app development: Polar Mobile

Published: November 29, 2010

Windows Phone 7 has sent ripples down the mobile application ecosystem, with publishers, brands and marketers rushing to create a presence on the platform.

Demand-side platform will lead to increase in mobile ad spend: Joule CEO

Published: September 8, 2010

WPP Group’s global media investment management operation GroupM has launched what it claims is the first demand-side platform for mobile media and advertising.

Zinio launches localized mobile media storefronts in 9 countries

Published: June 7, 2010

To meet consumers’ insatiable appetites for media on the go, Zinio has expanded its Unity Platform by creating a localized version of its iPhone and iPad applications in nine new countries.

Spin Magazine expands online video service to the iPad, iPhone

Published: April 2, 2010

Spin Magazine is expanding its online video operations to Apple's iPad, iPhone and iPod touch.

Google Android’s free model is biggest threat to Apple iPhone

Published: February 18, 2010

By Colin Prior

One thing is for sure: If Apple is credited with starting the smartphone race, Google should be credited with reinventing it.

How to choose the right mobile platform

Published: December 30, 2009

By Colin Prior

The future of mobile will be determined by handset and platform utility, and the networks they run on.

Mobile video essential for brand building: Rhythm NewMedia

Published: December 17, 2009

Rhythm NewMedia, developers of mobile properties such as The CW’s CWTV application, officially announced its video ad network, Rhythm Advertising Media Platform.