Tag: politics

Total Results: 12

Mobile will play pivotal role in 2012 political campaigns

Published: January 10, 2012

In the 2008 presidential elections, President Obama’s campaign was applauded by mobile marketers for its use of SMS and mobile Web. But with an increase in consumer adoption and more companies incorporating mobile in the past three years, how will political candidates use the medium in the upcoming 2012 elections?

Rock the Vote ramps up mobile strategy for upcoming elections

Published: October 24, 2011

Nonprofit Rock the Vote is increasing its focus on mobile for the upcoming primary season and into the 2012 presidential election as a way to deliver important content to hard-to-reach consumers and drive ongoing engagement.

SMS should hitch fortunes to TV to become serious political tool

Published: November 1, 2010

While billions of dollars were spent this midterm election on television, outdoor, radio, online and mail advertising, SMS’ use as a grassroots tool was neglected by most candidates running for office.

Green Party places app at center of election campaign strategy

Published: May 4, 2010

Leading up to the elections in Britain, the Green Party launched an application that assesses whether voters agree with its policies.

Obama campaign proves SMS has gone mainstream: OpenMarket exec

Published: January 20, 2009

Despite the economic slowdown, mobile texting is expected to grow across the board, including its use in political campaigns.

Mobile and the elections: Voting with our thumbs?

Published: October 28, 2008

By Chris Lennartz

A former Webmaster for Howard Dean pointed out in an op-ed in The New York Times the growing importance of text messaging in the presidential campaigns, particularly the Obama campaign.

American youth votes for Obama

Published: October 8, 2008

USA Today and MTV ran a political survey of young people, 78 percent of whom were contacted on their mobile phone, which found that most respondents plan to vote for Barack Obama.

Will mobile help Democrats tip the election?

Published: October 2, 2008

It is puzzling that the Republicans haven't embraced mobile as thoroughly as the Democrats have in what is likely to be the most historic presidential election in a generation.

Obama VP message was single largest mobile marketing event: Nielsen

Published: August 26, 2008

While Sen. Obama's campaign hasn't released the exact number of messages it pushed out over the weekend to announce his choice of running mate, Nielsen Mobile has an estimate.

Zannel offers mobile blogging from Democratic convention floor

Published: August 26, 2008

Mobile media network Zannel is allowing designated bloggers to file mobile reports from the floor of the ongoing Democratic National Convention.