Tag: pop

Total Results: 17

Privacy no longer an issue in mobile: OMMA Mobile panelist

Published: September 27, 2011

NEW YORK – A panelist at OMMA Global said that privacy is no longer a big issue among brands and consumers.

Facebook, Microsoft, Twitter: News briefs

Published: August 4, 2011

News briefs: Facebook acquires digital book publisher to enable richer sharing; Microsoft could pay $70 million in Alcatel-Lucent patent case; Twitter revamps iPad experience with HTML5.

Creating effective merchandising strategies for mobile

Published: April 20, 2011

By Ji Kim

Barclays Capital predicts that U.S. mobile commerce sales are expected to hit $5.3 billion in 2011, up 83 percent from a year ago. What does that mean for mobile merchandising?

Popular Science Android app rolls out with Ford as launch sponsor

Published: January 14, 2011

Popular Science magazine rolled out an Android application with ad-support from exclusive launch sponsor Ford Motor Co.

Retailers’ next big thing: mobile shopper marketing

Published: December 23, 2010

By Ji Kim

Retailers and brands need to have a strong marketing strategy for in-market shoppers, from the initial thought-to-shop all the way through the research, selection and purchase of their item.

Pepsi rolls out multifaceted LBS mobile loyalty initiatives

Published: May 3, 2010

PepsiCo has debuted application-centered mobile initiatives to help its restaurant partners inspire customer loyalty and drive consumers to nearby locations.

Don’t just wrap mobile strategy around iPhone platform

Published: December 17, 2009

By Bill Predmore

Without a plan for the coming months and years, marketers will find themselves investing in the wrong places, generating lower returns and ultimately failing to realize the potential of mobile.

Playgirl penetrates mobile

Published: September 21, 2009

Playgirl, the brand for girls who just can not get enough hunk in their lives, has launched playgirlmobile.com, a mobile-optimized Web site.

Snack retailer Doc Popcorn launches mobile gift program

Published: July 20, 2009

Doc Popcorn, a snack-food distributor in malls, sports arenas and concert venues, has launched its mobile "Pop In" card program for customer relationship marketing.

Popeye's mobile campaign garners 54 percent opt-in

Published: June 30, 2009

Popeye's mobile coupon campaign that promotes the fast food chain's three-piece chicken dinner has achieved a 54 percent double opt-in.