Tag: pop

Total Results: 19

Snack retailer Doc Popcorn launches mobile gift program

Published: July 20, 2009

Doc Popcorn, a snack-food distributor in malls, sports arenas and concert venues, has launched its mobile "Pop In" card program for customer relationship marketing.

Popeye's mobile campaign garners 54 percent opt-in

Published: June 30, 2009

Popeye's mobile coupon campaign that promotes the fast food chain's three-piece chicken dinner has achieved a 54 percent double opt-in.

Popeye’s, Borders, OshKosh B’gosh offer mobile coupons

Published: June 29, 2009

Brands including Firestone, Hollywood Video, Popeye's, Borders and OshKosh B'gosh are distributing coupons via smartphone applications.

Mobile gaming poised for growth in 2009: PopCap

Published: May 5, 2009

AT&T wireless customers are turning to their mobile phones to do more than talk and text, according to a survey by PopCap Games and Information Solutions Group.

Kellogg runs MMS campaign for cereal recipes

Published: April 9, 2009

Cereal giant Kellogg Co. is running an MMS campaign to promote interaction with its cereal brands and get people to use its recipes.

Playboy-sponsored party at SXSW integrates mobile

Published: March 23, 2009

The C3 Presents' 10th Annual Late Night Bash at SXSW, sponsored by Playboy, used mobile to make the event memorable.

Pepsi launches Kung Fu Fighting mobile app

Published: November 4, 2008

Pepsi has turned to mobile to extend the reach of an ad campaign targeting Hispanics and Latin Americans.

Project M delivers HIV/AIDS, TB care via mobile

Published: October 30, 2008

National Geographic, Nokia Siemens Networks, frog design, the Praekelt Foundation, iTeach and African carrier MTN have partnered on a mobile social innovation program.

Pivotal Veracity adds email optimization for iPhone, BlackBerry Enterprise

Published: April 30, 2008

Pivotal Veracity has added new technology to optimize email for the Apple iPhone and the BlackBerry Enterprise Service.