Tag: prepaid

Total Results: 8

Prepaid marketing: Above the line, below the line or through the line?

Published: May 25, 2011

By Michal Samuels

While the shift toward prepaid is a global trend, it seems strong in the U.S. Recent financial results of U.S. carriers show an unprecedented drop in post-paid when compared to prepaid numbers.

Targeting prepaid customers on smartphones

Published: April 8, 2011

By Mihal Samuels

Last year was characterized by new prepaid customers that resulted in new post-paid customers being outnumbered.

Marketing strategies for the prepaid-customer segment

Published: July 14, 2010

By Alon Werber

Carriers promoted prepaid plans to immigrants, youngsters and low-income customers. Tough economic times enticed many post-paid customers to cut costs and shift to cheaper prepaid plans.

Boost taps LSN for ad-supported local news

Published: March 23, 2009

Boost Mobile has partnered with media content provider Local Solutions Network to give mobile customers access to up-to-the-minute local news, weather and sports.

Boost Mobile targets thrifty prepaid subscribers with new campaign

Published: February 17, 2009

Prepaid carrier Boost Mobile has launched a new ad campaign that rails against "abuses"suffered by mobile subscribers even as it moves beyond urban youth to price-conscious consumers.

Does the prepaid/MVNO model have a future?

Published: October 27, 2008

Does the prepaid mobile virtual network operator have a bright future addressing underserved demographics, or are the players in this space clinging to a flawed business model?

New disposable phone to debut at MLB All-Star Game at Yankee Stadium

Published: July 9, 2008

Hop-on Inc. will launch its new disposable and recyclable mobile phone, the HOP1800, during Major League Baseball's 79th Midsummer Classic at Yankee Stadium.

Low-income and prepaid consumers key to surge in mobile banking

Published: January 31, 2008

If mobile banking is going take off in North America it must be available to majority of handset users, including prepaid and low-income consumers.