Tag: president

Total Results: 15

Rating the GOP candidates on their mobile know-how

Published: February 8, 2012

Building strong relationships with constituents, donors and peers is what politics is all about. Mobile marketing, which lets brands get closer to their audiences than ever before, is also about relationships, which is why it should be an important tool in politicians’ marketing toolbox.

Romney campaign elects mobile to drive voter turnout

Published: January 11, 2012

The campaign for Republican presidential candidate Mitt Romney has been sending targeted mobile campaign ads in Iowa and New Hampshire to drive voter turnout.

SMS should hitch fortunes to TV to become serious political tool

Published: November 1, 2010

While billions of dollars were spent this midterm election on television, outdoor, radio, online and mail advertising, SMS’ use as a grassroots tool was neglected by most candidates running for office.

CTIA urges Obama Administration to fund wireless spectrum initiatives

Published: September 22, 2010

CTIA-The Wireless Association President and CEO Steve Largent sent a letter to President Barack Obama urging him to dedicate plenty of budget to opening up wireless spectrum.

Obama’s Ghana speech highlights delivered live via SMS

Published: July 15, 2009

Taking advantage of the ubiquity of mobile phones, the U.S. Department of State used SMS to reach citizens worldwide during a speech given by President Obama on Monday from Accra, Ghana.

Obama relies on SMS for Cairo speech distribution

Published: June 16, 2009

Earlier this month, President Barack Obama gave a historic speech from Cairo, Egypt and provided speech highlights via text message to ensure public reach.

Obama presidency will intensify competition among wireless carriers

Published: March 16, 2009

By Chris Lennartz

If President Obama's ambitious plans for broadband investment go ahead, competition among wireless carriers will most likely intensify.

Obama's stimulus package promises New Deal for broadband

Published: February 5, 2009

The inclusion of broadband deployment in the stimulus bill currently making its way through Congress is a positive sign, according to analyst firm Strategy Analytics Inc.

Skycore launches MMS cards commemorating Inaugural Address

Published: January 29, 2009

Now there's a way for consumers to savor and relive the historic moment of President Barack Obama's Inaugural Address with their mobile phones.

Embrace the marketing opportunity for local phone apps

Published: January 20, 2009

By Raj Choudhury

As users customize their Web-enabled phones with free or inexpensive software, brands will be able to meaningfully follow their target consumers no matter where they are.