Tag: privacy
Total Results: 39
Displaying: 1 - 10- MMA addresses privacy concerns with new in-app advertising guidelines
- Published: January 26, 2012
- The Mobile Marketing Association has released a new set of guidelines that are meant to help clear up privacy concerns with in-application advertising.
- Top five privacy issues facing mobile in 2012
- Published: January 25, 2012
- Given the personal nature of mobile as well as its ability to collect data about users, 2012 will be a perilous time as the industry faces growing scrutiny around mobile privacy from regulators.
- PrivacyStar uses mobile ads to drive app downloads
- Published: December 15, 2011
- Online privacy app PrivacyStar is using search and in-app mobile ads to promote its applications.
- Latest mobile privacy scandal could stall mobile marketing: expert
- Published: December 6, 2011
- Mobile privacy is once again making headlines and attracting the attention of regulators in the wake of revelations that a software company as well as wireless carriers are tracking how mobile phones work.
- Will others follow Apple in limiting access to consumer data?
- Published: August 31, 2011
- While Apple’s decision to phase out the use of unique device identifier numbers may impact the ability of marketers to behaviorally and contextually target mobile users, it could be a good thing for privacy concerns.
- FTC puts spotlight on data collection in mobile apps
- Published: June 30, 2011
- Mobile applications are facing growing scrutiny from the Federal Trade Commission as the agency builds up its public education around mobile and continues to speak out about the need for a universal do-not-track mechanism.
- T-Mobile exec: Privacy must come first in mobile
- Published: June 20, 2011
- NEW YORK - An executive with T-Mobile who spoke at the Mobile Marketing Forum said privacy must come first in mobile.
- 5 legal issues that could impede mobile marketing's progress
- Published: May 26, 2011
- As mobile takes its rightful place at the marketing table, it is increasingly becoming an easy target for constituencies not happy with its growth trajectory. Can the recent rash of lawsuits undo some of the progress?
- Growing privacy scrutiny of mobile could lead to legislation this year
- Published: May 23, 2011
- Mobile-focused firms such as Google, Facebook and Apple face growing regulatory scrutiny, with some sort of legislation looking increasingly likely.
- Mobile app system claimed a threat to consumer privacy
- Published: May 19, 2011
- An industry challenge of California’s social media privacy bill and a new European Union report recommending location services be turned off by default will be on legislators’ minds at today’s mobile privacy hearing before the Senate.












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