Tag: privacy

Total Results: 39

MMA addresses privacy concerns with new in-app advertising guidelines

Published: January 26, 2012

The Mobile Marketing Association has released a new set of guidelines that are meant to help clear up privacy concerns with in-application advertising.

Top five privacy issues facing mobile in 2012

Published: January 25, 2012

Given the personal nature of mobile as well as its ability to collect data about users, 2012 will be a perilous time as the industry faces growing scrutiny around mobile privacy from regulators.

PrivacyStar uses mobile ads to drive app downloads

Published: December 15, 2011

Online privacy app PrivacyStar is using search and in-app mobile ads to promote its applications.

Latest mobile privacy scandal could stall mobile marketing: expert

Published: December 6, 2011

Mobile privacy is once again making headlines and attracting the attention of regulators in the wake of revelations that a software company as well as wireless carriers are tracking how mobile phones work.

Will others follow Apple in limiting access to consumer data?

Published: August 31, 2011

While Apple’s decision to phase out the use of unique device identifier numbers may impact the ability of marketers to behaviorally and contextually target mobile users, it could be a good thing for privacy concerns.

FTC puts spotlight on data collection in mobile apps

Published: June 30, 2011

Mobile applications are facing growing scrutiny from the Federal Trade Commission as the agency builds up its public education around mobile and continues to speak out about the need for a universal do-not-track mechanism.

T-Mobile exec: Privacy must come first in mobile

Published: June 20, 2011

NEW YORK - An executive with T-Mobile who spoke at the Mobile Marketing Forum said privacy must come first in mobile.

5 legal issues that could impede mobile marketing's progress

Published: May 26, 2011

As mobile takes its rightful place at the marketing table, it is increasingly becoming an easy target for constituencies not happy with its growth trajectory. Can the recent rash of lawsuits undo some of the progress?

Growing privacy scrutiny of mobile could lead to legislation this year

Published: May 23, 2011

Mobile-focused firms such as Google, Facebook and Apple face growing regulatory scrutiny, with some sort of legislation looking increasingly likely.

Mobile app system claimed a threat to consumer privacy

Published: May 19, 2011

An industry challenge of California’s social media privacy bill and a new European Union report recommending location services be turned off by default will be on legislators’ minds at today’s mobile privacy hearing before the Senate.