Tag: privacy

Total Results: 15

Google gets key concern over digital M&A: Consumer privacy

Published: February 22, 2010

By Adam Snukal

Self-fulfilling prophesy or routine whenever it acquires in the digital advertising space, Google recently said it had received a second request for information from the FTC on the AdMob acquisition.

Kodak sues Apple, RIM for alleged patent infringement

Published: January 15, 2010

Eastman Kodak Co. has filed lawsuits against Apple Inc. and Research In Motion Ltd. alleging patent infringement of its digital imaging technology.

Mobile marketers OK proposed New Jersey bill to ban unsolicited SMS

Published: December 29, 2009

CEOs of leading SMS marketing firms signalled their approval of proposed legislation from New Jersey to stop unsolicited text-message advertisements to residents of the Garden State.

Advocacy groups urge congress to enact consumer privacy guarantees

Published: September 2, 2009

A coalition of 10 consumer privacy organizations called on Congress yesterday to enact legislation to protect consumers in the online and mobile channels.

How to keep regulators from policing mobile marketing

Published: June 4, 2009

NEW YORK - What is it going to take to make sure that the mobile industry has good privacy systems in place? Panelists at the MMA's Mobile Marketing Forum addressed just that.

Why a layered privacy policy matters for mobile sites and campaigns

Published: February 19, 2009

By Marci Troutman and Steve Timpson

Research in both the corporate and government sectors have shown that multilayered notices build both trust and confidence in the consumer.

3 privacy perils in a 3G world

Published: February 18, 2009

By Tanya L. Forsheit

As mobile marketing explodes, the possibilities for targeting relevant advertising increase exponentially. But the promise brings with it considerable potential perils for privacy and security compliance.

FTC targeting guidelines are meaningless: Privacy advocates

Published: February 13, 2009

The FTC released guidelines regarding the self-regulatory principles for behavioral advertising on the Web and consumer privacy advocate groups claim the document is meaningless.

Is mobile advertising prepared for a marginalized media?

Published: February 9, 2009

The collapse of major newspaper chains and magazine brands will have a knock-on effect not just on Internet advertising, but also mobile. Do ad networks, both Internet and mobile, have a Plan B?

FTC settlement with Sony BMG affects mobile marketers targeting young

Published: December 29, 2008

By Andrew B. Lustigman and Jonathan I. Izor

With tweens and kids increasingly carrying smartphones with Web access, marketers seeking to attract those age groups must be vigilant about privacy compliance.