Tag: proximity marketing

Total Results: 6

Why digital signage and mobility are the future of marketing

Published: May 9, 2011

By Alex Romanov

Much in the way that social media has engendered this shift for interpersonal and non-commercial experiences, proximity marketing represents an entirely new way to take in the commercial experience.

Red Bull proximity marketing campaign distributes mobile coupons via Bluetooth

Published: January 31, 2011

Brands such as Coca-Cola, Cadbury, Red Bull and Kraft are running proximity-based mobile coupon promotions targeting consumers with Bluetooth-enabled devices while they are in convenience stores.

Molson Coors taps mobile to promote Carling beer

Published: July 21, 2009

Beer giant Molson Coors ran a Bluetooth-based proximity-marketing coupon campaign to drive traffic into bars and encourage people to try its Carling brand beer.

Alcatel-Lucent, 1020 Placecast partner on location-based mobile advertising

Published: May 21, 2009

Alcatel-Lucent and 1020 Placecast will jointly offer mobile service providers and brands a location-based service that delivers messaging and ads to opted-in consumers.

Intera helps Los Angeles mall retailers market via Bluetooth

Published: January 13, 2009

Macerich, one of the country's largest owners, operators and developers of major retail property, will deploy Intera's Bluetooth network at shopping centers throughout the Los Angeles area.

5th Finger, Aura launch Bluetooth proximity marketing platform

Published: November 17, 2008

5th Finger has partnered with proximity marketing specialist Aura Interactive to offer advertisers a BlueZone marketing platform featuring Bluetooth, Wi-Fi, SMS and MMS.