Tag: public relations

Total Results: 11

Why almost everything that Apple’s PR machine does turns to gold

Published: October 3, 2011

By Vanessa Horwell

I started writing this article the morning after the media vultures started picking over Steve Jobs' resignation carcass. Why add more fuel to the Apple fire, I thought.

GRC’s Valerie Christopherson on the state of mobile PR

Published: June 15, 2011

Valerie Christopherson runs one of the leading corporate communications firms with a major focus on mobile clients. How has she seen mobile marketing PR evolve over the past three years?

Why the PR industry must embrace mobile

Published: April 29, 2010

By Vanessa Horwell

The more conversant PR professionals become with mobile, the more services they will be able to offer clients. Why is embracing mobile important for PR firms?

Ammo needed to win the mobile marketing PR battle

Published: December 23, 2009

By Laurie Riedman and Suzette Norris

It is possible to be heard above all the din, but mobile companies need to move beyond conventional public relations tactics.

8 reasons why marketers should ramp up their visibility strategy

Published: August 18, 2009

By Vanessa Horwell

In recent weeks, I have noticed a change in some clients' psyche. Sick and tired of everything being so hard and so draining, they are passing that frustration right down the chain and on to us.

The ultimate cost of free press

Published: February 24, 2009

By Vanessa Horwell

My column this month has little to do with mobile per se, but everything to do with the future of advertising, marketing, the media and well, my career.

Q&A: Mobile marketing PR specialist Jennifer D. Abelson

Published: December 18, 2008

As founder CEO of Abelson Group Inc., Jennifer D. Abelson runs a company doing public relations for mobile marketing firms including mobile ad network Millennial Media, Movial and The Hyperfactory.

Tips on mobile marketing PR

Published: December 9, 2008

By Valerie Christopherson

Mobile marketing is not a new concept. Since the turn of the century, it has been a much-debated topic in the sense of whether or not agencies, both public relations and marketing, should address it with service offerings to their clients.

Coca-Cola to launch Diet Coke mobile portal

Published: September 19, 2008

Soft drinks giant Coca-Cola Great Britain on Monday will debut a new mobile portal designed to appeal to a new generation of Diet Coke drinkers.

Widget maker Zumobi to raise profile with new PR agency

Published: July 11, 2008

Mobile widget maker Zumobi has tapped Global Results Communications as its new public relations agency of record as part of a push to raise its market profile.