Tag: publishers

Total Results: 29

Publishers Clearing House acquires Liquid Wireless to delve into mobile space

Published: January 11, 2012

Sweepstakes brand marketer Publishers Clearing House has acquired Liquid Wireless to enhance its efforts for optimizing the play-and-win content and experiences on mobile devices.

How mobile advertising, content and commerce is changing Brazil

Published: September 30, 2011

By Edvaldo Acir

A breakdown of how Brazilians spend their time while online using their mobile devices shows that most of the time is spent in social media platforms, followed by email, search and news.

Apple faces challenges monetizing App Store

Published: July 26, 2011

Rules covering how digital content is sold within apps for iOS have some publishers agreeing to pay Apple a cut of subscription sales, while others are dropping sales options from their apps.

Media sector experiencing paradigm shift from online to mobile: panel

Published: April 6, 2011

NEW YORK – With each passing day, more sophisticated devices and delivery forms enable better mobile content publishing and advertising. However, there is no one-size-fits-all strategy.

Will Google’s free publisher subscription service trample Apple’s paid version?

Published: February 17, 2011

Just on the heels of Apple’s introduction of its App Store subscription service, Google has rolled out a similar offering with one glaring difference – it is free.

Why brands should focus more on the tablet browser

Published: February 3, 2011

By Tom Limongello

Brands are likely to see tablet formats emerge as the leader for all digital display delivered across platforms such as desktop, tablets and mobile. Traffic is the biggest indicator.

Tablets are latest trend in the evolution of publishing: National Geographic exec

Published: December 27, 2010

National Geographic Kids has launched a branded application for Apple’s iPad that is meant to be the ultimate guide to dinosaurs.

How to sell integrated sponsorships to monetize mobile apps at launch

Published: November 24, 2010

By Kunal Gupta

What sponsorship pricing strategy should applications owners follow? Getting it right is critical for mobile publishing's future.

Mobile audience metrics from ABC Interactive, Spreed to benefit publishers

Published: November 10, 2010

The Audit Bureau of Circulations’ recent partnership with Spreed Inc. is yet another indication that audience metrics are helping publishers take mobile advertising to the next level.

Google opens AdMob to hordes of AdSense ads to increase fill rates

Published: November 9, 2010

Just a half-year after its $750 million acquisition of AdMob, Google is integrating AdSense advertising inventory into the ad network, which benefits publishers and advertisers.