Tag: publishers

Total Results: 29

HarperCollins brings books to life with mobile campaign

Published: June 15, 2009

HarperCollins Publishers and QMcodes, a mobile marketing company, are linking the worlds of print and digital content through a mobile marketing campaign.

Fast Company magazine launches ad-supported mobile site

Published: March 30, 2009

Business media brand Fast Company launched an ad-supported mobile site at the recent South by Southwest Interactive Festival.

Is mobile advertising prepared for a marginalized media?

Published: February 9, 2009

The collapse of major newspaper chains and magazine brands will have a knock-on effect not just on Internet advertising, but also mobile. Do ad networks, both Internet and mobile, have a Plan B?

Publishers Clearing House outlines 2009 mobile strategy

Published: December 30, 2008

Publishers Clearing House, a longstanding sweepstakes giant using the direct mail and TV channels, is targeting a younger demographic with online and mobile initiatives.

Context is key to advertising placement: ad:tech panel

Published: November 6, 2008

There is so much information on the Internet that it can be difficult for consumers to find exactly what they are looking for -- a pitfall that now applies to the mobile Web.

Economy doesn't worry Mobile Internet World attendees: Study

Published: October 24, 2008

More than half of the attendees at Mobile Internet World said that the state of the economy has had only a "somewhat" negative impact on their business, according to Azuki Systems Inc.

The publisher's dilemma with the Internet and mobile

Published: September 8, 2008

While monetizing a new channel -- the Internet, mobile -- is not difficult, building and supporting an entire business operation around it is another story. Ask publishers.

Upfront tips on placing content and ads on mobile Web

Published: August 19, 2008

By Michael Weaver

As awareness of the mobile Internet grows amongst consumers, publishers and brands are considering putting pure content and advertising content into mobile formats.

DoubleClick integrates suite for Web, mobile publishers

Published: March 6, 2008

DoubleClick has integrated its suite of services for Web and mobile publishers under the DoubleClick Revenue Center brand.