Tag: radio
Total Results: 10
- RadioShack increases brand awareness with mobile ads
- Published: September 26, 2008
- RadioShack ran full-screen ads within Greystripe mobile games to increase awareness of and purchase consideration for the consumer electronics retail chain.
- Shed no tears: The Onion goes mobile
- Published: July 17, 2008
- Satirical news publication The Onion is making audio content from its Onion Radio Network available on mobile devices.
- Clear Channel, CBS Radio promote HD Radio via mobile
- Published: July 2, 2008
- Clear Channel Radio, CBS Radio and Citadel Broadcasting’s ABC Radio have launched a mobile campaign to drive the sales of HD Digital Radio products.
- Greystripe debuts new mobile gaming platform
- Published: June 27, 2008
- Greystripe, a mobile in-game advertising specialist, has launched a mobile engagement ad-supported gaming platform.
- Ad-supported model works well with applications: MMF panelist
- Published: June 12, 2008
- NEW YORK – Mobile apps, games and content downloads have emerged as a new category to carry branded messages, deliver ad campaigns and act as brand extensions.
- Kellie Pickler mobile campaign works for radio network
- Published: May 12, 2008
- A Citadel Broadcasting country music mobile campaign for a Kellie Pickler school concert generated more than 2 million text messages.
- Disney takes radio network mobile in new push
- Published: April 21, 2008
- Radio Disney, a leading radio network for kids, tweens and families, debuted a Radio Disney Mobile Web site and texting program as part of a renewed foray into mobile.
- Exclusive XM stations created for BlackBerry phones
- Published: April 1, 2008
- Satellite radio giant XM teamed up with mobile television and video service provider QuickPlay Media to make XM Radio Mobile available on select BlackBerry smartphones.
- Clear Channel Radio opens mobile content stores
- Published: March 25, 2008
- Clear Channel Radio confirmed a deal with Thumbplay Inc. to debut customized mobile content stores across more than 650 of its local music stations’ Web sites.
- Rivalry among carriers lowers consumer prices, claims FCC
- Published: February 6, 2008
- A competitive marketplace for wireless services brings consumers more choice, better services and lower prices, per a new study from the Federal Communications Commission.
