Tag: radio

Total Results: 61

Radio broadcasting giant taps Vibes to expand mobile initiatives

Published: October 21, 2010

Entercom Communications, the nation’s fifth-largest radio broadcaster, tapped Vibes Media to help it develop and strengthen consumer relationships through mobile.

TGI Friday's breaks first location-based mobile ad campaign

Published: October 4, 2010

TGI Friday’s has launched its first location-based mobile advertising campaign to reach consumers ages 18-35 while they are going to, or returning from, movie theaters.

Univision debuts 72 local TV, radio mobile sites

Published: September 28, 2010

Spanish-language media giant Univision launched 72 new mobile TV and radio sites in 20 top Hispanic markets nationwide.

Madison Square Garden ramps up mobile marketing initiatives

Published: September 24, 2010

Madison Square Garden is enhancing its mobile marketing campaigns for the New York Knicks, New York Rangers and its regional television networks.

Vail Resorts app blends RFID, social media for engagement

Published: September 13, 2010

Vail Resorts unveiled EpicMix, an app targeting skiers and snowboarders at its five mountain resorts—Vail, Beaver Creek, Breckenridge, Keystone and Heavenly.

ESPN extends mobile reach with Android app

Published: July 8, 2010

ESPN has launched one of its first Android applications—ESPN Radio—as it continues to expand its reach across multiple smartphone platforms.

USA Today, Clear Channel, TONY run StarStar Mobile Dial Code campaigns

Published: June 22, 2010

USA Today, Clear Channel Radio and Time Out New York tapped Zoove’s StarStar Mobile Dial Codes to run interactive mobile marketing campaigns.

Team RadioShack, LiveStrong generate revenue with ad-supported cycling app

Published: June 18, 2010

RadioShack and LiveStrong.com are promoting their brands with a new ad-supported mobile application focused on Lance Armstrong’s cycling group, Team RadioShack.

How TV and radio broadcasters can incorporate mobile

Published: April 23, 2010

By Eric D. Lazar

With the legacy relationships most stations have with the market’s core advertising clients, mobile is surprisingly easy to introduce and incorporate.

National Geographic, Conde Nast, NPR tap Akamai for iPad video streaming

Published: April 20, 2010

National Geographic, Conde Nast and NPR are using the Akamai HD network to deliver high definition videos to consumers via the iPad platform.