Tag: radio

Total Results: 61

CBS launches music, video iPad apps

Published: April 8, 2010

CBS Interactive Music Group has debuted a pair of applications for the iPad that extend its radio and television assets to Apple's latest device.

NHL’s New York Rangers run $1M mobile sweepstakes

Published: February 17, 2010

The National Hockey League’s New York Rangers and the MSG Network are teaming up to give fans the chance to text in to win up to $1 million.

Disney outlines mobile strategy

Published: December 31, 2009

A Disney Online executive discussed Walt Disney Co.’s multifaceted mobile strategy in an exclusive interview.

UPS, Safeco sponsoring new NPR mobile Web site

Published: December 22, 2009

Package-delivery giant UPS and insurance company Safeco Corp. are among the brands currently sponsoring National Public Radio’s new mobile Web site.

BBC Radio promo sees about 42K MMS in one day

Published: December 18, 2009

BBC Radio 1 received more than 42,000 MMS messages on Friday, Dec. 11 as part of its Free Picture Messaging Day.

BBC Radio to raise awareness of MMS via one-day campaign

Published: December 3, 2009

BBC Radio 1 is teaming up with the Mobile Data Association to give listeners in Britain a free picture messaging day.

Boost Mobile calls out other carriers in Santa TV ad

Published: November 25, 2009

Boost Mobile, the prepaid division of Sprint Nextel, is accusing other carriers of being too expensive in the latest installment of its “Unwronged” commercials, this time featuring Santa Claus.

ESPN continues ramping up its mobile platform: IAB MIXX

Published: September 22, 2009

NEW YORK – At the IAB MIXX conference, ESPN said that its mobile traffic surpasses its PC traffic at times and in response it is continuing to expand its mobile initiatives.

How to monetize SMS alerts

Published: September 16, 2009

By Eric Harber

If you can create a feed for it, you can turn it into a mobile alert. They are personal, customizable, broad-reaching and measurable – everything a marketer could ask for.

NPR launches iPhone app to extend brand

Published: August 28, 2009

National Public Radio (NPR) has launched an iPhone application to extend its reach and offer advertisers another medium for reaching their target audience.