Tag: recession

Total Results: 12

Mobile industry offers recession-proof jobs: Elance

Published: December 21, 2010

In a year when the economy has been described as something between “stagnant” and “rock bottom,” several employment categories proved to be recession-proof, with the mobile industry leading the pack.

Double-dip recession could go either way for mobile marketing

Published: August 6, 2010

The double-dip recession predicted by some economists could scare timid brands away from mobile marketing, but provide opportunities for those with gumption.

How mobile payments can help merchants in a recession

Published: November 3, 2009

By Stephen Gibb

Using the ubiquitous mobile phone, merchants and retailers can send payment reminders by SMS in order to decrease their expenditure on debt collection even further in this recession.

Dare we say the ‘R’ word? Recovery, of course

Published: September 21, 2009

By Eric Holmen

Recovery marketing is going to be just as important to retailers as how they weathered the recession. The latter is about survival, but the former is about jump-starting prosperity.

8 reasons why marketers should ramp up their visibility strategy

Published: August 18, 2009

By Vanessa Horwell

In recent weeks, I have noticed a change in some clients' psyche. Sick and tired of everything being so hard and so draining, they are passing that frustration right down the chain and on to us.

Mobile strategies for a post-recession world

Published: July 15, 2009

By Eric Holmen

I am not going to write that the economy has turned the corner and it is time to start doing the business of recovery. I do think, however, that it is time to start planning for a post-recession world.

Wireless industry is recession-resistant: Ovum

Published: May 12, 2009

This year's first-quarter financial results for wireless industry participants reveals good news regarding the impact of the recession, according to market researcher Ovum.

7 steps to mobile your way out of recession

Published: April 13, 2009

By Vanessa Horwell

Recession, schmession, enough already! I don't know about you, but I am absolutely up to here with hearing about Ponzi schemes, shrinking ad budgets and the foreclosing of Americaburb.

Ogilvy offers recession marketing advice: Go mobile

Published: March 6, 2009

Ogilvy North America is helping clients to do more with their marketing and spend less in today's recessionary marketplace.

Mobility is not recession-proof: IDC

Published: February 5, 2009

The worldwide mobile phone market experienced an unusual downturn in the normally robust fourth quarter of 2008, according to IDC's Worldwide Mobile Phone Tracker.