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Tag: relevancy

Total Results: 9

Mobile marketing week in review: Finding the right context
Published: April 11, 2016
While Snapchat and Facebook continue to find new ways to put brand content front and center, the bigger news of late is the significant gains in contextual marketing – an area where marketers have struggled – that address users’ needs in one-to-one, relevant and permission-based ways. Watch this video for the full analysis.
Should every consumer product be able to communicate with a smartphone?
Published: July 9, 2015
It started with home appliances, but this year has seen the idea of “smart” consumer products extend to soccer balls and liquor bottles as the technology evolves and promises more seamless engagement opportunities for product marketers than was previously available.
Lululemon’s email program prioritizes mobile first, relevancy second
Published: August 12, 2014
PHILADELPHIA – While the success of email programs heavily depends on relevancy to the consumer, athletic wear brand Lululemon deemed mobile optimization as being the main key at the Email Marketing Summit at eTail East 2014.
Mobile ad engagement doubles as targeting improves: report
Published: July 31, 2014
More consumers than ever find mobile ads helpful, with relevancy a key factor in driving engagement, according to a new report from xAd and Telmetrics.
InMobi builds contextual expertise with Overlay Media acquisition
Published: January 9, 2013
In a reflection of the importance of contextual relevancy in mobile advertising, independent mobile advertising network InMobi has acquired context aware computing firm Overlay Media.

Are brands delivering on promise of contextually relevant mobile experiences?
Published: December 18, 2012
The ability to deliver contextually relevant experiences is one of mobile’s big promises for marketers. While many experiences have not lived up to these promises, there are signs that 2013 could see a significant jump forward.
Microsoft, Apple, Facebook: News briefs
Published: August 25, 2011
News briefs: Microsoft sues Motorola for patent infringement; US law firms target Apple, publishers over ebooks; Facebook abandons mobile check-in service.
T-Mobile, Android, InMobi: News briefs
Published: August 3, 2011
News briefs: T-Mobile enables carrier billing for digital purchases; Android leads global smartphone market: Canalys; InMobi makes HTML5 play, acquires Sprout

Mobile is key for brands to achieve message convergence
Published: January 18, 2011
Message convergence is the answer to the problems caused by the proliferation of devices and messaging channels, and mobile is the glue connecting it all.
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