Tag: relevancy

Total Results: 5

InMobi builds contextual expertise with Overlay Media acquisition

Published: January 9, 2013

In a reflection of the importance of contextual relevancy in mobile advertising, independent mobile advertising network InMobi has acquired context aware computing firm Overlay Media.

Are brands delivering on promise of contextually relevant mobile experiences?

Published: December 18, 2012

The ability to deliver contextually relevant experiences is one of mobile’s big promises for marketers. While many experiences have not lived up to these promises, there are signs that 2013 could see a significant jump forward.

Microsoft, Apple, Facebook: News briefs

Published: August 25, 2011

News briefs: Microsoft sues Motorola for patent infringement; US law firms target Apple, publishers over ebooks; Facebook abandons mobile check-in service.

T-Mobile, Android, InMobi: News briefs

Published: August 3, 2011

News briefs: T-Mobile enables carrier billing for digital purchases; Android leads global smartphone market: Canalys; InMobi makes HTML5 play, acquires Sprout

Mobile is key for brands to achieve message convergence

Published: January 18, 2011

Message convergence is the answer to the problems caused by the proliferation of devices and messaging channels, and mobile is the glue connecting it all.