Tag: research

Total Results: 490

Why Amazon and Facebook will be disruptive forces in 2012: Forrester

Published: February 10, 2012

Amazon and Facebook could disrupt the mobile landscape in 2012 becuase of their potential to challenge the existing app stores, according to a new report from Forrester Research.

Google unifies mobile, desktop Web experience with Chrome for Android

Published: February 10, 2012

The newly introduced Chrome for Android mobile browser will enable Google to differentiate Android from iOS and could open up new marketing opportunities for brands.

41pc of Super Bowl ad searches came from mobile: Google

Published: February 9, 2012

Mobile search proved to be effective during this week’s Super Bowl XLVI with a whopping 41 percent of searches around the game’s Super Bowl advertisements coming from mobile devices, according to findings from Google.

21pc of mobile phone owners use apps monthly: study

Published: February 9, 2012

Twenty-one percent of mobile phone users interact with an application and 15 percent of consumers download an app on a monthly basis, according to a new report from Forrester Research.

Apple in arms race with Samsung

Published: January 30, 2012

While new data shows that the smartphone market is continuing to grow, it also points to increased competition between Apple and Samsung for the top spot.

US mobile ad spend to reach $2.6B in 2012: study

Published: January 26, 2012

Mobile ad spend in the United States is expected to reach $2.6 billion in 2012, according to a new forecast from eMarketer.

BlackBerry shakeup: Too little, too late for marketers?

Published: January 24, 2012

BlackBerry maker Research In Motion's effort this past weekend to dig itself out of a hole by replacing the top leaders may not warm the hearts of marketers looking to place bets on mobile platforms that will pull their weight through this decade.

Can Sony be a prime player in mobile music?

Published: January 24, 2012

Tech giant Sony has announced that it will roll out its Music Unlimited service to Apple devices in 2012, proving that it wants a piece of the mobile music pie. But with the swarm of music streaming services already on the market, can Sony compete with the big dogs?

Apple dives deeper into textbooks with iBooks 2 initiative

Published: January 23, 2012

Apple unveiled a new initiative to significantly expand its presence in the textbook market, using its quickly growing iPad as the central focus.

LinkedIn mobile page views jump 400pc year-to-year

Published: January 13, 2012

Professional social network LinkedIn claims that mobile page views for the site increased 400 percent from 2010 to 2011.