Tag: responsive design

Total Results: 11

Why responsive design is the future of marketing

Published: March 15, 2013

By Mark Montgomery French

If you want to reach your audience on mobile devices, you must design your services to function elegantly on those hand-held devices, or they will drop you like a bad habit and sully your brand on Facebook on their way out.

Best Buy, Facebook focus on next generation of mobile experiences

Published: March 5, 2013

Best Buy and Facebook are readying the next generation of mobile experiences and crafting more contextual and useful capabilities designed to drive loyalty.

L’Oréal Paris taps responsive design to create more personalized mobile experience

Published: February 27, 2013

L’Oréal Paris has relaunched its beauty site to be responsively designed across all devices, letting users experience a more personalized and uniformed way to browse content, whether through smartphones, tablets or PCs.

Email marketers adopt responsive design to drive mobile results

Published: February 26, 2013

With mobile opens for email continuing to grow, savvy marketers are getting more sophisticated in their approach, adopting a mobile-first approach and other best practice to ensure their emails hit the mark.

Marketers at odds over effectiveness of responsive design

Published: January 25, 2013

Responsive design is becoming a very hot topic amongst mobile marketers. While many believe the technology is a step forward in the quest for strong mobile experiences, others disagree.

NASCAR turbo-charges mobile strategy with responsive design, second-screen app

Published: January 7, 2013

NASCAR is turbo-charging its mobile strategy for 2013 with a revamped Web site that leverages responsive design and a new application to enhance the viewing experience for fans.

What is responsive design?

Published: December 28, 2012

By Raina Probst and Debbie Spalding

The idea of building a single Web site that can provide quality user experiences across multiple platforms is very attractive.

4 tips to ease the transition to responsive Web design

Published: October 31, 2012

By Matt Fiore

As marketers mature, many look to add mobile sites and apps and Web apps to engage with customers. But keeping up with so many pieces of the digital pie can be time-consuming and expensive.

Controversy brewing over responsive Web design

Published: September 21, 2012

There is an ongoing love/hate relationship with response Web design. Although the technology offers marketers many opportunities, not all consumer behavior is the same and specific functionality should be dovetailed for individual device and user interaction mediums.

Progresso cooks up mobile strategy using QR codes, mobile site

Published: August 13, 2012

General Mills’ Progresso brand is taking its first steps into mobile with a QR code campaign and a new Web site that uses responsive design to scale appropriately on mobile devices.