Tag: retail
Total Results: 151
Displaying: 1 - 10- Confessions of a Kindle Fire-aholic
- Published: January 26, 2012
- My husband bought me a Kindle Fire and I have to say that there are several reasons why you cannot go wrong with this device.
- Still stuck on selling first-generation retail
- Published: January 26, 2012
- By Gary Schwartz
Last week NRF in New York hosted retail folk, but it seemed as if every show vendor was hawking technology solutions to help retailers track product lifecycle from factory to sale.
- Why retailers should buckle up for mobile commerce
- Published: January 18, 2012
- By Mike Grimes
Retailers are still learning, however, that mobile technology should augment the traditional shopping experience – not replace it.
- 36pc of retailers include mobile in holiday marketing plans: BDO
- Published: December 1, 2011
- Just 36 percent of leading retailers in the United States included mobile in their holiday marketing strategies this year, according to a new report from BDO USA.
- Tips for retailers to capture mobile sales this holiday season
- Published: December 1, 2011
- By Bill Goldbach
Retailers will miss out on holiday sales if the mobile shopping experience is too cumbersome for users or if it is perceived as not being secure.
- Book excerpt: The Impulse Economy
- Published: November 2, 2011
- By Gary Schwartz
Brand marketers and retailers compete for mind share. They woo their shoppers by price and brand affinity. These retailers segment shoppers into groups that have profiles, patterns and names.
- Why retailers should engage customers throughout their entire shopping experience
- Published: September 23, 2011
- By Todd Sherman
By year's end, more than half of mobile phone users will have smartphones. More interesting is that 93 percent of smartphone users use their phones inside the home, per Google.
- Have mobile coupons finally come of age?
- Published: September 16, 2011
- By Russell Buckley
The average marketing budget today commits around 15 percent to digital – the majority of which is still via PCs. And for CPG and physical stores, it is a mere 2 percent. Why the discrepancy?
- Entry-level prices to drive holiday mobile sales
- Published: August 31, 2011
- While a new round of economic uncertainty could dampen holiday sales this year, mobile devices are expected to be at the top of consumers’ wish lists driven in part by lower-priced smartphones, tablets and ereaders.
- Merchandising and the mobile shopper
- Published: August 24, 2011
- By Jerry Spelic
Today’s consumers are multichannel shoppers, and if one channel disappoints, they will abandon the others.
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