Tag: retailer

Total Results: 38

Best Buy and showrooming: If you can’t beat them, show them

Published: May 21, 2012

By
Christopher Krywulak

The fact is – and Best Buy has apparently accepted it – showrooming is not going away. Retailers must embrace that consumers may visit their stores with the intention of showrooming.

4 ways retailers can fight showrooming

Published: May 15, 2012

By
Suzy Sandberg

Unless retailers can compete with online prices for the same product, they will lose the consumer to an online retailer at a better price somewhere on the mobile Web.

Online retailers: Riding the tide of change

Published: April 11, 2012

By Mike O'Connor

Today, the only thing growing faster than ecommerce may be the pace of transformative technologies and opportunities to connect with consumers.

Key mobile commerce lessons learned from eTail West

Published: March 7, 2012

By Serena Ehrlich

By end of this year, it is estimated that chief marketing officers will spend more money on technology than chief information officers.

Consumer 2.0: How brands and retailers must anticipate the shopper behavioral shift in five years

Published: March 5, 2012

Most dialogue within marketers and retailers focuses on how to tap new technology and marketing to hang on to consumer relationships. What they should be discussing is the sea-change in consumer behavior expected in the next three to five years.

Still stuck on selling first-generation retail

Published: January 26, 2012

By Gary Schwartz

Last week NRF in New York hosted retail folk, but it seemed as if every show vendor was hawking technology solutions to help retailers track product lifecycle from factory to sale.

Why retailers should buckle up for mobile commerce

Published: January 18, 2012

By Mike Grimes

Retailers are still learning, however, that mobile technology should augment the traditional shopping experience – not replace it.

Tips for retailers to capture mobile sales this holiday season

Published: December 1, 2011

By Bill Goldbach

Retailers will miss out on holiday sales if the mobile shopping experience is too cumbersome for users or if it is perceived as not being secure.

Why retailers should engage customers throughout their entire shopping experience

Published: September 23, 2011

By Todd Sherman

By year's end, more than half of mobile phone users will have smartphones. More interesting is that 93 percent of smartphone users use their phones inside the home, per Google.

Have mobile coupons finally come of age?

Published: September 16, 2011

By Russell Buckley

The average marketing budget today commits around 15 percent to digital – the majority of which is still via PCs. And for CPG and physical stores, it is a mere 2 percent. Why the discrepancy?