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Tag: rewards


Total Results: 24

   Displaying: 1 - 10

Rewards Network optimizes multiple sites for mobile while remaining nimble
Published: February 14, 2014
Dining rewards program iDine saw an increase in mobile visits, page views per visit and enrollments as well as a drop in site abandonment and bounce rates after optimizing its Web site for multiple mobile devices, including tablets.

Yahoo Japan tries in-app rewards to increase app retention
Published: July 24, 2013
Yahoo Japan is equipping its mobile applications with rewards to better connect with groups of engaged mobile users.
Merits of the rewards-based advertising model
Published: April 18, 2013
By Andreas Vagelatos

Consumers fundamentally do not like to be marketed to in intrusive ways, and often advertising makes us think of our insecurities rather than celebrating what makes us special.

Apple's iAds with digital rewards deliver 12x higher click-through rates than standard offers
Published: February 27, 2013
Apple's iAd campaigns that offer users a digital reward generate click-through rates as much as 12 times higher than those offering a standard discount such as a percentage off for a purchase, according to a new report from Ifeelgoods.

In-app rewards drive results for marketers
Published: December 14, 2012
As application use continues to grow, brands and developers are looking for the best ways to target these new audiences. Two new reports suggest that offering in-app rewards can be a successful strategy for some marketers.

Mobile social purchases and rewards demystified
Published: November 20, 2012
By Bob Gold

Marketers should focus more on mobile and social behavioral strategies to guide a consumer through the purchase flow.

Skittles, 7-Eleven reward consumers through mobile game
Published: November 2, 2012
Wrigley’s Skittles and 7-Eleven have teamed up with Kiip to reward consumers when they play the Unblock Me mobile game.
Jersey Mike’s mobile loyalty program signs up 650,000 members
Published: October 23, 2012
Since replacing its punch card loyalty program with a mobile-based version six months ago, restaurant chain Jersey Mike’s has signed up 650,000 members and seen key loyalty metrics improve.

Starwood rewards loyalists via Foursquare contest
Published: May 19, 2011
Starwood Hotels & Resorts is rewarding members of Starwood Preferred Guest loyalists by offering free points and free-night awards for those who check in to properties worldwide via Foursquare.
MGM Resorts supports new loyalty program and sweepstakes with mobile
Published: January 13, 2011
MGM Resorts International is using the mobile medium to support the rollout of its loyalty rewards program M Life and has introduced a sweepstakes to coincide with the launch.

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