Tag: rewards

Total Results: 22

Merits of the rewards-based advertising model

Published: April 18, 2013

By Andreas Vagelatos

Consumers fundamentally do not like to be marketed to in intrusive ways, and often advertising makes us think of our insecurities rather than celebrating what makes us special.

Apple's iAds with digital rewards deliver 12x higher click-through rates than standard offers

Published: February 27, 2013

Apple's iAd campaigns that offer users a digital reward generate click-through rates as much as 12 times higher than those offering a standard discount such as a percentage off for a purchase, according to a new report from Ifeelgoods.

In-app rewards drive results for marketers

Published: December 14, 2012

As application use continues to grow, brands and developers are looking for the best ways to target these new audiences. Two new reports suggest that offering in-app rewards can be a successful strategy for some marketers.

Mobile social purchases and rewards demystified

Published: November 20, 2012

By Bob Gold

Marketers should focus more on mobile and social behavioral strategies to guide a consumer through the purchase flow.

Skittles, 7-Eleven reward consumers through mobile game

Published: November 2, 2012

Wrigley’s Skittles and 7-Eleven have teamed up with Kiip to reward consumers when they play the Unblock Me mobile game.

Jersey Mike’s mobile loyalty program signs up 650,000 members

Published: October 23, 2012

Since replacing its punch card loyalty program with a mobile-based version six months ago, restaurant chain Jersey Mike’s has signed up 650,000 members and seen key loyalty metrics improve.

Starwood rewards loyalists via Foursquare contest

Published: May 19, 2011

Starwood Hotels & Resorts is rewarding members of Starwood Preferred Guest loyalists by offering free points and free-night awards for those who check in to properties worldwide via Foursquare.

MGM Resorts supports new loyalty program and sweepstakes with mobile

Published: January 13, 2011

MGM Resorts International is using the mobile medium to support the rollout of its loyalty rewards program M Life and has introduced a sweepstakes to coincide with the launch.

Starwood’s Aloft encourages Foursquare check-ins with exclusive offers

Published: December 13, 2010

Starwood Hotels & Resorts Worldwide Inc.’s Aloft hotel brand is rewarding Foursquare check-in via a 20 percent discount at the w xyz bar.

HBO taps mobile social network to offer discounts for True Blood fans

Published: October 14, 2010

Premium cable TV network HBO is giving fans of its “True Blood” series something to scream about, rewarding them for checking in via the GetGlue mobile social network for entertainment.