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Tag: rewards

Total Results: 31

   Displaying: 1 - 10

How over-communicating can kill brand loyalty and sever symbiotic relationships
Published: July 27, 2015
The increased focus on mobile brand loyalty means marketers must refrain from over-communicating and over-targeting, as a symbiotic relationship with the customer is necessary for effective advertising and return on investment.
Axe discovers music rewards on mobile attract right target audience
Published: July 10, 2015
Unileverís Axe is leveraging an in-store partnership with Walmart designed to attract the brand's young male audience with relevant music downloads on mobile as a reward for purchasing products.
What is driving mobile loyalty?
Published: June 3, 2015
By Brandon Logsdon

With myriad functionalities and the choice between a standalone loyalty program app or embedded loyalty features, it is up to each brand to determine which features will resonate with their customer base while maintaining the brand identity.

Coca-Cola uncaps lid on loyalty with stronger mobile focus
Published: February 11, 2015
Coca-Cola is attempting to redefine loyalty programs with a revamped My Coke Rewards platform that features a bigger focus on mobile and suggests consumers prefer receiving perks and engaging with brands via bite-sized pieces of social media and personalized content over traditional rewards.
Kiip integrates Apple Pay with rewards-based ads for direct sales
Published: December 11, 2014
Kiip is the first mobile advertising platform to integrate Apple Pay, enabling brands to make their rewards for engaging with an ad instantly redeemable.
RunKeeper seeks to monetize its users while rewarding them
Published: August 20, 2014
Mobile fitness application RunKeeper is partnering with marketing platform Kiip in an effort to monetize its loyal base of users in a way that coincides with its mission to promote healthy living.
RadioShack, Samsung, ampm drive brand engagement with in-app rewards
Published: April 29, 2014
Brands such as RadioShack, Samsung and ampm are driving positive results by rewarding mobile users for interacting with their products in rich media mobile ads.

Rewards Network optimizes multiple sites for mobile while remaining nimble
Published: February 14, 2014
Dining rewards program iDine saw an increase in mobile visits, page views per visit and enrollments as well as a drop in site abandonment and bounce rates after optimizing its Web site for multiple mobile devices, including tablets.

Yahoo Japan tries in-app rewards to increase app retention
Published: July 24, 2013
Yahoo Japan is equipping its mobile applications with rewards to better connect with groups of engaged mobile users.
Merits of the rewards-based advertising model
Published: April 18, 2013
By Andreas Vagelatos

Consumers fundamentally do not like to be marketed to in intrusive ways, and often advertising makes us think of our insecurities rather than celebrating what makes us special.

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