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Tag: rewards

Total Results: 44

   Displaying: 1 - 10

Amex blends Snapchat, rewards, in-app push for engaging festival experience
Published: July 22, 2016
American Express is sponsoring the new Panorama Music Festival and providing an experience within the event's mobile application and on Snapchat that merges content with rewards in an effort to appeal to music fans.
Heineken uncaps experience-driven rewards for app users via beacons
Published: July 7, 2016
Heineken is adding fizz to mobile loyalty with the Heineken Live application, which offers users a chance to receive different rewards experiences, such as VIP event tickets, each time they visit one of the brand’s beacon-equipped venues.
Huggies mobilizes loyalty program with new app, receipt scanning
Published: July 5, 2016
Kimberly-Clark’s Huggies brand is rolling out a revamped rewards program that enables members to take advantage of a new mobile application, as well as the ability to scan receipts, link loyalty cards to the app and automatically collect points.
Marriott exec: Transaction-based loyalty programs require deeper understanding of customers
Published: June 22, 2016
NEW YORK – A Marriott International executive at Forrester’s CXNYC 2016 said that the proliferation of transaction-based rewards programs means that brands must understand members’ triggers and interests in order to connect with them more fully, showcasing another opportunity for mobile’s precision.
ABC, Viggle match up to maximize Bachelorette engagement
Published: June 1, 2016
ABC’s The Bachelorette hopes to be more captivating for viewers through the use of mobile rewards application Viggle and a chance to win money by checking in to watch the reality show.
Kraft Heinz ups commitment to mobile shopper marketing following initial success
Published: May 25, 2016
Kraft Heinz is grabbing a big serving of mobile shopper marketing via a new seven-year partnership with Fetch Rewards in an effort to drive in-store conversions and gain insight into shopping behavior.
Rethinking rewards for the millennial consumer
Published: May 13, 2016
By David Hargreaves

The fact that 83 percent of millennials have slept with their phone in their bed illustrates their connectedness and reliance on technology.

Marriott scores 69pc mobile engagement rate with social-enabled loyalty campaign
Published: April 11, 2016
As hotel brands clamor to make the most of their mobile loyalty programs, Marriott scored a touchdown with a recent campaign that asked consumers in San Francisco to take a photo of its Super Bowl-branded bus and post it to Twitter in exchange for Marriott Rewards points.
P&G’s Oral-B connected toothbrush integrates mobile rewards for smarter oral care
Published: February 24, 2016
With more than 1 million Oral-B SmartSeries connected toothbrushes sold, Procter & Gamble will soon be adding mobile rewards to the user experience to drive loyalty and better brushing habits.
Perk purchases Viggle to broaden mobile rewards offerings
Published: December 15, 2015
Digital rewards platform developer Perk is acquiring mobile platform Viggle, an investment which will bring the former's clients a more comprehensive method for appealing to and engaging smartphone-savvy consumers.
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