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Tag: rewards


Total Results: 37

   Displaying: 1 - 10

Marriott scores 69pc mobile engagement rate with social-enabled loyalty campaign
Published: April 11, 2016
As hotel brands clamor to make the most of their mobile loyalty programs, Marriott scored a touchdown with a recent campaign that asked consumers in San Francisco to take a photo of its Super Bowl-branded bus and post it to Twitter in exchange for Marriott Rewards points.
P&G’s Oral-B connected toothbrush integrates mobile rewards for smarter oral care
Published: February 24, 2016
With more than 1 million Oral-B SmartSeries connected toothbrushes sold, Procter & Gamble will soon be adding mobile rewards to the user experience to drive loyalty and better brushing habits.
Perk purchases Viggle to broaden mobile rewards offerings
Published: December 15, 2015
Digital rewards platform developer Perk is acquiring mobile platform Viggle, an investment which will bring the former's clients a more comprehensive method for appealing to and engaging smartphone-savvy consumers.
Shangri-La proves loyalty goes beyond points to fete reward program milestone
Published: December 11, 2015
Shangri-La Hotels and Resorts is starting a conversation about the true meaning of loyalty to celebrate the five-year anniversary of its Golden Circle rewards program.
Coca-Cola sweetens up loyalty perks with Android Pay collaboration
Published: October 28, 2015
Coca-Cola is the premier marketer joining forces with Google’s Android Pay loyalty platform, enabling the beverage marketer to enjoy a slew of benefits including the ability to influence consumer behavior changes, gain data-heavy CRM and receive a competitive advantage over other rewards programs in the sector.
Loyalty programs delivering fun mobile experiences attract millennials
Published: October 21, 2015
With recent research showing that fun experiences are key to loyalty for millennials, savvy marketers such as Sephora, Pepsi and Target are leveraging mobile to bring elements of gaming, social media and relevant content for more enjoyable programs.
How over-communicating can kill brand loyalty and sever symbiotic relationships
Published: July 27, 2015
The increased focus on mobile brand loyalty means marketers must refrain from over-communicating and over-targeting, as a symbiotic relationship with the customer is necessary for effective advertising and return on investment.
Axe discovers music rewards on mobile attract right target audience
Published: July 10, 2015
Unilever’s Axe is leveraging an in-store partnership with Walmart designed to attract the brand's young male audience with relevant music downloads on mobile as a reward for purchasing products.
What is driving mobile loyalty?
Published: June 3, 2015
By Brandon Logsdon

With myriad functionalities and the choice between a standalone loyalty program app or embedded loyalty features, it is up to each brand to determine which features will resonate with their customer base while maintaining the brand identity.

Coca-Cola uncaps lid on loyalty with stronger mobile focus
Published: February 11, 2015
Coca-Cola is attempting to redefine loyalty programs with a revamped My Coke Rewards platform that features a bigger focus on mobile and suggests consumers prefer receiving perks and engaging with brands via bite-sized pieces of social media and personalized content over traditional rewards.
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