Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: rewards

Total Results: 47

   Displaying: 1 - 10

The case for reward-based advertising
Published: September 30, 2016
By Adam Cohen-Aslatei

You can praise native ads all you want, but it is not a silver bullet. You can say that brands are becoming publishers until you are blue in the face, but the fact is that the vast majority of digital ads are still intrusive, irritating and, increasingly, creepy.

Schlotzsky’s wraps up loyalty with in-app sweepstakes, Facebook activations
Published: August 16, 2016
Sandwich chain Schlotzsky's is prompting customers to purchase its 32-ounce birthday-themed cup and input a 10-digit sweepstakes code into its mobile loyalty application for a chance to win $1,000 each day, with additional smaller prizes available for those who share their entries on Facebook.
Nike's new app supports die-hard fans with personalized content, rewards
Published: August 3, 2016
Nike is focusing on personalization in a freshly launched mobile application that combines content with rewards and boasts a feed specific to each user as well as a bevy of exclusive features.
Amex blends Snapchat, rewards, in-app push for engaging festival experience
Published: July 22, 2016
American Express is sponsoring the new Panorama Music Festival and providing an experience within the event's mobile application and on Snapchat that merges content with rewards in an effort to appeal to music fans.
Heineken uncaps experience-driven rewards for app users via beacons
Published: July 7, 2016
Heineken is adding fizz to mobile loyalty with the Heineken Live application, which offers users a chance to receive different rewards experiences, such as VIP event tickets, each time they visit one of the brand’s beacon-equipped venues.
Huggies mobilizes loyalty program with new app, receipt scanning
Published: July 5, 2016
Kimberly-Clark’s Huggies brand is rolling out a revamped rewards program that enables members to take advantage of a new mobile application, as well as the ability to scan receipts, link loyalty cards to the app and automatically collect points.
Marriott exec: Transaction-based loyalty programs require deeper understanding of customers
Published: June 22, 2016
NEW YORK – A Marriott International executive at Forrester’s CXNYC 2016 said that the proliferation of transaction-based rewards programs means that brands must understand members’ triggers and interests in order to connect with them more fully, showcasing another opportunity for mobile’s precision.
ABC, Viggle match up to maximize Bachelorette engagement
Published: June 1, 2016
ABC’s The Bachelorette hopes to be more captivating for viewers through the use of mobile rewards application Viggle and a chance to win money by checking in to watch the reality show.
Kraft Heinz ups commitment to mobile shopper marketing following initial success
Published: May 25, 2016
Kraft Heinz is grabbing a big serving of mobile shopper marketing via a new seven-year partnership with Fetch Rewards in an effort to drive in-store conversions and gain insight into shopping behavior.
Rethinking rewards for the millennial consumer
Published: May 13, 2016
By David Hargreaves

The fact that 83 percent of millennials have slept with their phone in their bed illustrates their connectedness and reliance on technology.

please click here to download now!