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Tag: rewards

Total Results: 41

   Displaying: 1 - 10

Marriott exec: Transaction-based loyalty programs require deeper understanding of customers
Published: June 22, 2016
NEW YORK – A Marriott International executive at Forrester’s CXNYC 2016 said that the proliferation of transaction-based rewards programs means that brands must understand members’ triggers and interests in order to connect with them more fully, showcasing another opportunity for mobile’s precision.
ABC, Viggle match up to maximize Bachelorette engagement
Published: June 1, 2016
ABC’s The Bachelorette hopes to be more captivating for viewers through the use of mobile rewards application Viggle and a chance to win money by checking in to watch the reality show.
Kraft Heinz ups commitment to mobile shopper marketing following initial success
Published: May 25, 2016
Kraft Heinz is grabbing a big serving of mobile shopper marketing via a new seven-year partnership with Fetch Rewards in an effort to drive in-store conversions and gain insight into shopping behavior.
Rethinking rewards for the millennial consumer
Published: May 13, 2016
By David Hargreaves

The fact that 83 percent of millennials have slept with their phone in their bed illustrates their connectedness and reliance on technology.

Marriott scores 69pc mobile engagement rate with social-enabled loyalty campaign
Published: April 11, 2016
As hotel brands clamor to make the most of their mobile loyalty programs, Marriott scored a touchdown with a recent campaign that asked consumers in San Francisco to take a photo of its Super Bowl-branded bus and post it to Twitter in exchange for Marriott Rewards points.
P&G’s Oral-B connected toothbrush integrates mobile rewards for smarter oral care
Published: February 24, 2016
With more than 1 million Oral-B SmartSeries connected toothbrushes sold, Procter & Gamble will soon be adding mobile rewards to the user experience to drive loyalty and better brushing habits.
Perk purchases Viggle to broaden mobile rewards offerings
Published: December 15, 2015
Digital rewards platform developer Perk is acquiring mobile platform Viggle, an investment which will bring the former's clients a more comprehensive method for appealing to and engaging smartphone-savvy consumers.
Shangri-La proves loyalty goes beyond points to fete reward program milestone
Published: December 11, 2015
Shangri-La Hotels and Resorts is starting a conversation about the true meaning of loyalty to celebrate the five-year anniversary of its Golden Circle rewards program.
Coca-Cola sweetens up loyalty perks with Android Pay collaboration
Published: October 28, 2015
Coca-Cola is the premier marketer joining forces with Google’s Android Pay loyalty platform, enabling the beverage marketer to enjoy a slew of benefits including the ability to influence consumer behavior changes, gain data-heavy CRM and receive a competitive advantage over other rewards programs in the sector.
Loyalty programs delivering fun mobile experiences attract millennials
Published: October 21, 2015
With recent research showing that fun experiences are key to loyalty for millennials, savvy marketers such as Sephora, Pepsi and Target are leveraging mobile to bring elements of gaming, social media and relevant content for more enjoyable programs.
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