Tag: rich media

Total Results: 35

TVGuide.com’s new rich media mobile ad formats help drive record ratings for A&E

Published: December 16, 2011

A&E Network recently ran rich media ads in TVGuide.com’s mobile applications, helping to drive record ratings for its recently broadcast Bag of Bones miniseries.

Adobe canning Flash for mobile has huge implications for marketers

Published: November 11, 2011

The news that Adobe will halt development on Flash Player for mobile is a big boost for competing rich media mobile platform HTML5.

HP touts ePrint service to iPad owners in new mobile ads

Published: November 11, 2011

HP is targeting iPad owners in a new mobile ad campaign promoting its ePrint service in Spain.

Key best practice for the 6 mobile channels that will matter over the holidays

Published: October 28, 2011

QR codes, applications, mobile banners, rich media, mobile-optimized Web sites, location-based deals and offers, mobile coupons and SMS – oh my.

Click-through rates significantly higher for rich media campaigns: Jumptap

Published: October 25, 2011

Mobile advertising campaigns run with rich media ad units show a significant performance lift over those with standard media, according to a new report from Jumptap.

IAB releases guidelines to standardize rich media ads

Published: October 21, 2011

New guidelines from the Interactive Advertising Bureau address the fragmentation in in-app advertising, with incompatible rich media ad formats in the marketplace from a variety of vendors.

Rich media ads on iPad outperforming iOS, Android devices

Published: June 7, 2011

Rich banners and rich interstitials on the iPad are outperforming similar units on iOS and Android devices, according to a new in-application mobile rich media ad report from Medialets.

Microsoft targets advertisers with new mobile rich media offerings

Published: June 1, 2011

Microsoft Advertising has expanded its mobile rich media offerings nationwide with the addition of two additional partners, EyeWonder and Phluant.

Fortune 500 brands going all in on mobile video advertising

Published: April 4, 2011

The popularity of mobile video among consumers is booming, a trend that offers plenty of opportunities for marketers to reach smartphone users with ad formats that experts see as the most effective of all.

Starbucks breaks interactive rich-media ad campaign targeting iPad users

Published: March 16, 2011

As the exclusive launch sponsor of the iPad-optimized Web sites from MTV and VH1, Starbucks Coffee Co. is running a rich-media ad campaign driving interaction with high-value Apple users.