Tag: rich media advertis

Total Results: 8

Fortune 500 brands going all in on mobile video advertising

Published: April 4, 2011

The popularity of mobile video among consumers is booming, a trend that offers plenty of opportunities for marketers to reach smartphone users with ad formats that experts see as the most effective of all.

News Corp. paid and ad-supported monetization mix foreshadows mobile media future

Published: February 4, 2011

News Corp.’s iPad app for The Daily launched with campaigns from brands such as HBO, Land Rover, Macy’s, Paramount and Pepsi. However, its long-term success will not only depend on ads served, but also the number of paid subscribers it can attract.

Funimation unleashes rich media mobile ads to drive DVD sales

Published: September 15, 2010

Funimation Entertainment is running a rich media mobile ad campaign to promote the release of the anime series "Corpse Princess" on DVD.

Medialets lands $6M Series B financing round

Published: August 11, 2010

Medialets, a cross-platform rich media mobile advertising provider, has closed a $6 million Series B financing round led by investor Foundry Group.

Estee Lauder promotes new product launch with interactive mobile ad

Published: June 17, 2010

Estee Lauder Companies Inc. created an interactive ad for Apple’s iPhone and iPod touch to promote its new Perfectionist [CP+] anti-wrinkle cream.

Fandango Iron Man 2 mobile video ads exceed 6 percent CTR

Published: June 1, 2010

The average click-through rate of Fandango’s commerce-enabled Iron Man 2 mobile video ads surpassed 6 percent—more than eight times as effective as the average PC Internet video ad.

Capital One runs ads within New York Media’s MenuPages.com app

Published: February 23, 2010

Financial services giant Capital One Financial Corp. is running ads targeting foodies within the new MenuPages.com application for the iPhone and GPS-enabled iPod touch.

Ringleader Digital partners with EyeWonder for rich media ads

Published: March 4, 2009

Mobile third-party ad-serving network Ringleader Digital has partnered with interactive digital advertising services company EyeWonder Inc. to develop rich media and video advertising.