Tag: scan

Total Results: 57

University of California Berkeley mobile bar code campaign activates 28,124 scans

Published: May 22, 2012

The University of California Berkeley recently equipped student presentations at the Interdisciplinary Research Conference with QR codes, resulting in an 81 percent response rate.

48pc of mobile bar code scans come from Android: Scanbuy

Published: May 21, 2012

Android still leads the pack as the operating system with the most mobile bar code scans, but Apple is on its heels with a 45 percent market share, according to a new study from Scanbuy.

KFC drives sweepstake entries via QR code implementation

Published: April 3, 2012

Fast food giant KFC has placed QR codes on its soft drink cups that aim to engage consumers and let them vie for a chance to win hundreds of prizes given away every hour.

Taco Bell continues Doritos Locos Tacos push through QR codes, mobile ads

Published: March 14, 2012

Fast food franchise Taco Bell is driving awareness for its new Doritos Locos Tacos product in several ways including placing QR codes on packaging and running targeted mobile ads.

Key to digital publishing is fluid content: Scanbuy exec

Published: March 12, 2012

NEW YORK - An executive from Scanbuy at the DMA Circulation Marketing Day 2012 conference said that publishers need to find a way to make content a part of a reader’s everyday routine.

Mobile bar code scans increase 300pc year-over-year: Scanbuy

Published: February 2, 2012

Mobile bar code scanning saw a 300 percent increase in 2011 compared to 2010, according to a new study from Scanbuy.

20M bar code scans recorded in Q3: Scanbuy

Published: November 15, 2011

ScanLife’s Q3 Trend Report showed a 440 percent increase in scans year-over-year from the third quarter of 2010, indicating consumers are more willing to interact and engage with content delivered through QR codes.

Are marketers killing consumer enthusiasm for QR codes?

Published: November 9, 2011

Marketers are at various stages in the adoption of QR codes as part of their ongoing marketing efforts. However, simply linking to a video or mobile page may damage consumer enthusiasm and dampen their willingness to engage.

Banana Republic links QR codes on wine bottle to party-planning content

Published: October 25, 2011

Banana Republic is teaming with a winery on a QR code campaign that extends brand engagement via a one-stop shop for party planning.

What Lowe’s 42,000 iPhones could mean to marketers

Published: September 19, 2011

By Rich Eicher

Lowe’s recent decision to deploy 42,000 iPhones for its in-store associates is a major milestone for stakeholders in the mobile marketing and mobile commerce space. Why?