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Total Results: 885

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5 tips to boost search engine optimization in a competitive environment
Published: April 10, 2014
By Eric Covino

While rankings are an important part of a search engine optimization campaign, there is a lot more to it than that.

Mobile search spend to hit $17B by 2018: study
Published: April 2, 2014
Although mobile Web will continue to dominate search budgets in the next four years, there will also be a shift towards more in-application spend, according to a new study from Juniper Research.
Door closing on opportunity for mobile paid search bargains
Published: March 21, 2014
With the era of bargain pricing in mobile paid search nearing an end, marketers can expect a tougher time breaking through on smartphone screens unless they have big budgets or can enhance their strategies through contextual relevance, social and voice.

Apple’s Healthbook could overhaul doctor-patient relationship
Published: March 19, 2014
Apple appears to have set its sights on overhauling how consumers not only monitor their own health and fitness, but also how they communicate such information to healthcare professionals.

Royal LePage app personalizes house-hunting with Draw-and-Search feature
Published: March 4, 2014
Royal LePage’s new mobile application simplifies house hunting by enabling users to easily zero in on a specific geographic area on a map by drawing the area of interest with their finger.

Walmart eyes bigger mobile, digital CPG play with recipe start-up acquisition
Published: March 3, 2014
Walmart’s acquisition of digital recipe start-up Yumprint highlights the growing role that consumer packaged goods companies will have in helping retailers create compelling in-store offers and advertising.
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg, Forrester
Published: February 27, 2014
Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.
How Amazon is clobbering Walmart in mobile paid search
Published: February 26, 2014
New data from AdGooroo shows that Amazon.com generated 82.6 million paid search impressions in mobile during January, compared to 6.6 million for Walmart.com, pointing to how bricks-and-mortar retailers remain hesitant to spend on mobile advertising.

Ford tackles Sync's reliability issues as connected car's importance grows
Published: February 25, 2014
Ford is reportedly switching from a Microsoft-based system to BlackBerry’s QNX system to improve its in-car Sync technology.
Webinar on March 20: Forrester's four-step plan to create more engaging mobile experiences
Published: February 24, 2014
Forrester Research principal analyst Julie Ask will share a four-step plan for marketers to create more engaging mobile experiences in this highly competitive market. Registration is now open for this free, hour-long webinar at 12 noon ET on Thursday, March 20.
Please click here to download now!