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Total Results: 990

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WPP, Mobext look for mobile sustenance in Snapchat, Shazam
Published: June 26, 2015
With consumers spending a significant and growing amount of time on major mobile applications such as Snapchat and Shazam, ad agencies cannot afford to overlook the potential these platforms hold for their clients, a fact made clear this week by announcements from WPP and Havas Group’s Mobext.
Drive consumers back to apps with aggressive engagement tactics: Forrester
Published: June 24, 2015
Marketers must expand their mobile engagement strategies beyond their own applications to drive return visits and realize the benefits of an effective app strategy, according to a new Forrester Research report.
Buy buttons, location targeting advances are biggest mobile achievements so far in 2015
Published: June 22, 2015
NEW YORK – Marketers must carry over mobile achievements made in 2015’s first half, such as buy buttons on social media and strides in location-based targeting, according to attendees at Mobile Commerce Daily's Mobile Research Summit: Data & Insights 2015.
IDC analyst: APIs are new trading currency for mobile marketers
Published: June 19, 2015
NEW YORK – An International Data Corporation analyst at Mobile Commerce Daily's Mobile Research Summit: Data & Insights 2015 said that APIs are becoming a new form of trading currency, and urged marketers to ensure their strategies are up to par as the application market grows more saturated.
BIA/Kelsey analyst: Mobile search investment offers strongest results
Published: June 19, 2015
NEW YORK – Marketers should focus on investing in mobile search, as this platform shows the most substantial results, according to an analyst from BIA/Kelsey at Mobile Commerce Daily's Mobile Research Summit: Data & Insights 2015.
Nielsen analyst: Second-screen experiences a proven benefit for marketers
Published: June 19, 2015
NEW YORK – A Nielsen analyst at Mobile Commerce Daily's Mobile Research Summit: Data & Insights 2015 said that results increasingly prove consumers’ growing demand for additive second-screen experiences.
Forrester exec: Amazon, JetBlue show value of CX in revenue-generation
Published: June 17, 2015
NEW YORK – A Forrester Research executive at CXNYC 2015 said brands such as Amazon, AT&T U-verse, JetBlue and Edward Jones are models for how an effective customer experience with a strong loyalty program can drive revenue, affirming CX’s key role in business success.
Lithium exec: Tap social for beneficial emotional customer experiences
Published: June 17, 2015
NEW YORK – A Lithium executive said at CXNYC 2015 that brands such as Sky, AT&T and Barclays are models for how to leverage social emotionally in a world where they can no longer control the customer experience.
4 reasons why your AdWords campaigns are not working
Published: June 13, 2015
By Chris Lucas

If your Google AdWords campaign is not working, do not throw in the towel. Instead, find the source of the problem.

Mobile responsiveness factored into rankings for desktop searches: report
Published: June 11, 2015
New research conducted since Google’s mobile-friendly requirements went into effect in April shows that marketers without a big smartphone audience are being impacted, as even desktop rankings take a hit when a site is not responsive.
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