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Tag: search

Total Results: 1070

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How brands can maximize conversion from mobile search
Published: February 21, 2017
By Trevor Legwinski

Forrester Research predicts that purchases from mobile devices will double by 2020 to reach $250 billion-worth of transactions by the end of the decade.

Google's updated app embodies more proactive version of search
Published: December 8, 2016
Google has updated its flagship mobile application to focus less on cold searches and function more as a curated feed of what users might be interested in, presenting an interesting opportunity of which marketers can take advantage.
Sephora, Amazon top list of retailers with social media marketing acumen
Published: November 8, 2016
Retailers who inject a significant level of interactivity into their social media presence find the greatest foothold among consumers, says a new report from Lithium.
How to get mcommerce search right as ecommerce turns mobile first
Published: November 8, 2016
By Pavan Vilas Sondur

Despite the significant shift to mobile, conversions are lower by 63 percent for mobile as compared with desktop shopping.

5 strategies to attract the affluent shopper
Published: November 7, 2016
By Sue Yasav

A recently completed consumer study on the affluent shopper reveals the realities of this rapidly growing segment and implications to retailers.

Search and social two sides of the same coin, says Kenneth Cole exec
Published: November 4, 2016
NEW YORK – Search and social media are becoming two sides of the same coin in the modern marketing world, said executives from Google, Pinterest and Kenneth Cole at an ad:tech New York 2016 panel.
Mobile search proves to be biggest influencer for Google growth
Published: October 28, 2016
Google’s ventures into innovative advertising streams are showing positive results, with an ad revenue increase of 18 percent, derived mostly from mobile search.
Mobile is central for 83pc of consumers' shopping habits: report
Published: October 27, 2016
As the holiday season approaches, it is time for retailers to begin thinking about how to bring mobile into the end-of-the-year shopping period, especially now that a new survey has shown 83 percent of consumers consider mobile central to their shopping habits.
Travel brands poised to grow exponentially with mobile marketing
Published: October 27, 2016
By Tony Tie

Some estimates say that by 2017, more than 30 percent of online travel bookings will be made on a smartphone.

Revolve and Teleflora among the first brands using Criteo's new predictive search function
Published: October 26, 2016
Teleflora and Revolve Clothing are the first brands to make use of Criteo’s new predictive search function to help smooth out the Google Shopping experience, encouraging consumers to make easy online and mobile purchases.

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