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Better push notifications needed as messaging becomes fundamental to connected devices: Forrester
Published: September 23, 2015
With push notifications and in-app messaging expected to be a core product function on any connected object going forward, Forrester Research pinpoints 10 emerging best practices marketers must adopt to ensure strong engagement rates.
Shoe Carnival steps into beacon marketing via mobile wallet offers
Published: September 23, 2015
In a significant step forward for its mobile local strategy, Shoe Carnival recently optimized its store location pages for mobile, driving a 200 percent increase in on-page interactions, and began testing mobile wallet offers to connect with shoppers via beacons.
Airlines discover social responsiveness does not correlate to engagement: report
Published: September 14, 2015
Although major travel brands, including American Airlines and Alaska Airlines, are embracing social media's real-time customer service capabilities, not all of these efforts are translating to increased engagement or bookings due to lackluster content, according to a report from Engagement Labs.
Hermès explores menswear through digital engagement factions
Published: September 11, 2015
French leather goods maker Hermès is introducing consumers to its universe of menswear through “a man, a list, a twist.”
Bud Light fortifies mobile search results with NFL videos
Published: September 10, 2015
Anheuser-Busch’s Bud Light brand is joining forces with Google’s search function to sponsor National Football League-related content ahead of the fall season in a bid to capture the attention of football fans via second-screen additive experiences on mobile.
Google’s search rankings change poses threat to mobile app marketers
Published: September 4, 2015
Google’s recent announcement that mobile and Web sites containing pop-ads will soon be penalized for enticing users to download their applications poses a significant threat to many marketers, unless they can find a different way to drive conversions.
Instagram's interaction rate for branded posts plummets as competition grows: Forrester
Published: September 2, 2015
While Instagram still has one of the higher user interaction rates for branded posts, the level of engagement is still down significantly from last year at the same time that more marketers are maintaining a presence on the network, according to new research from Forrester Research.
Few marketers transcend mobile-first to revolutionize customer experience: Forrester
Published: August 20, 2015
Mobile maturity is rare among marketers, with 44 percent still shrinking desktop experiences for smaller screens, and while 42 percent put mobile first, only 14 percent are truly transforming the customer experience, according to a new report Forrester Research.
GapKids proves SMS’ potency by linking customers with Ellen DeGeneres
Published: August 19, 2015
GapKids is leveraging a partnership with comedian Ellen DeGeneres and her lifestyle brand, ED, to enable consumers to send a text to receive encouraging messages from the talk show host, highlighting the potency of SMS campaigns among younger consumers.
Mobile display revenue skyrockets, overtakes search for first time: IAB
Published: August 14, 2015
Mobile display was the fastest mobile advertising segment by revenue in 2014, reaching $15 billion, according to a new report the Interactive Advertising Bureau that reflects how marketers are embracing formats that engage and spur purchasing.
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