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Few marketers transcend mobile-first to revolutionize customer experience: Forrester
Published: August 20, 2015
Mobile maturity is rare among marketers, with 44 percent still shrinking desktop experiences for smaller screens, and while 42 percent put mobile first, only 14 percent are truly transforming the customer experience, according to a new report Forrester Research.
GapKids proves SMSí potency by linking customers with Ellen DeGeneres
Published: August 19, 2015
GapKids is leveraging a partnership with comedian Ellen DeGeneres and her lifestyle brand, ED, to enable consumers to send a text to receive encouraging messages from the talk show host, highlighting the potency of SMS campaigns among younger consumers.
Mobile display revenue skyrockets, overtakes search for first time: IAB
Published: August 14, 2015
Mobile display was the fastest mobile advertising segment by revenue in 2014, reaching $15 billion, according to a new report the Interactive Advertising Bureau that reflects how marketers are embracing formats that engage and spur purchasing.
Social ad budgets should be moved over to media teams: Forrester
Published: August 13, 2015
Paid advertising on social media has grown significantly, both in terms of budgets and in its importance to marketers, which is why a new report from Forrester recommends brands shift these dollars out of the hands of their social teams and toward media buyers.
Scannable print ads make resurgence as mobile users eschew QR codes
Published: August 13, 2015
With major brands including Target tapping scannable print ads to target on-the-go mobile users, marketers can expect a continued decline of QR codes as consumers demand streamlined, no-download-necessary shopping methods.
Express recruits Snapchat to drive job applications among millennials
Published: July 31, 2015
Express tapped photo-sharing application Snapchat to demonstrate a day in the life of a corporate intern and drive job applications among millennials, a move that could become more popular among other retailers.
Marketers should disregard common misconceptions regarding millennials: report
Published: July 29, 2015
Some common generalizations about millennials are proving to be false, according to research by IRI, and marketers should readjust to connect to the demographic through mobile.
Why iOS 9ís search, notification updates are good news for brands
Published: July 23, 2015
The impending arrival of iOS 9 is signaling brands to think ahead and develop strategies in line with the most significant new features for marketers, such as notification centers within applications and a new search API.
How to market to the various kinds of luxury consumers?
Published: July 23, 2015
By Akash Kaura

As the market for luxury goods and services continues to grow worldwide, here are some key trends for the various segments of luxury consumers in Hong Kong, Singapore and Indonesia. Marketers can use the actionable insights offered here to reach their target consumers more effectively and efficiently, starting now.

Healthcare marketers miss the mark on mobile, leading to frustration: report
Published: July 20, 2015
While some healthcare professionals are effectively leveraging the Web to connect with time-strapped patients, many providers still have significant work to do on mobile if they are to meet consumers' needs, according to a report from Kentico.
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