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Total Results: 1059

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Chicken of the Sea reveals ethical seafood sources with searchable mobile site
Published: September 14, 2016
Packaged seafood company Chicken of the Sea is upping its corporate responsibility efforts with a new mobile initiative that lets users scan one of its cans and learn information about its ingredients and origin source.

Mobile Minutes: VR film wins Emmy; Ted Baker taps voice search; Twitter’s NFL hashtag emojis; Apple's sales numbers
Published: September 9, 2016
Today in mobile marketing – Oculus virtual reality short film Henry wins an Emmy; Ted Baker partners with Google for first-ever fashion brand application of Google app's voice search; Twitter launches NFL hashtag emojis; Apple will not give first-weekend sales of iPhone 7.
Paid search spend on digital assistants to skyrocket 3000pc by 2021: report
Published: September 7, 2016
As use of digital assistants such as Siri and Cortana grows, a new advertising opportunity is emerging, with marketers expected to spend $12B for paid search on these platforms by 2021, up more than 3,000 percent from the estimated spend in 2016, according to a new report from Juniper Research.
Why Pinterest is a platform that marketers cannot ignore
Published: August 22, 2016
By Neil Cunningham

Research has revealed the extent of Pinterest's commercial potential: 72 percent of Pinterest users have bought something that they saw on Pinterest in a real-world shop and 64 percent of Pinterest users actually look at items that they have pinned while they are in-store.

San Diego airport's multifunctional beacon app streamlines flying
Published: August 18, 2016
San Diego International Airport is preparing to roll out a mobile application that guides travelers from the beginning to the end of their journeys with the help of in-airport beacon technology, streamlining access to relevant information such as taxi wait times and gate changes.
Heineken pinpoints soccer-viewing venues via Google Maps-powered bar finder
Published: August 16, 2016
Heineken is uncapping a new mobile platform, built on the Google Maps API, that enables New York residents to locate nearby bars and venues where Heineken beer is served and soccer games are broadcast, showcasing how alcohol marketers can leverage location technology.
Programmatic branding a missed opportunity as open exchanges subside: Forrester
Published: August 16, 2016
Marketers need to make branding a strategic priority in their programmatic buying programs to address how storytelling today is cross-channel, according to a new report from Forrester Research.
Walgreens expands Google Play search program based on early success
Published: August 8, 2016
As an early adopter of search ads in the Google Play store, Walgreens has found that being able to find a user at the moment of interest is driving downloads among qualified users, leading the retailer to expand the program.
Social engagements with brands continue to grow in volume, sophistication: Forrester
Published: August 2, 2016
In 2016, 76 percent of online adults in the United States engage with companies on social media, up from 68 percent a year, while consumers’ social savviness is also on the rise, according to new research from Forrester Research.
Google brings retailers, users closer with suite of new mobile products
Published: July 13, 2016
With mobile travel and retail shopping searches up nearly 30 percent this year, Google is expanding its mobile search formats for these categories, including adding flight price tracking and product discovery ads.
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