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Total Results: 1050

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Google brings retailers, users closer with suite of new mobile products
Published: July 13, 2016
With mobile travel and retail shopping searches up nearly 30 percent this year, Google is expanding its mobile search formats for these categories, including adding flight price tracking and product discovery ads.
Five technologies that will transform customer service in five years: Forrester
Published: July 12, 2016
New technologies are creating compelling experiences that have the potential to build loyalty- and revenue-generating opportunities into customer service but, businesses need to start preparing now, according to a new report from Forrester.
Will Brexit usher in less innovative mobile era?
Published: June 28, 2016
In the wake of Britain’s historic vote to exit the European Union, some companies could put less effort into innovating customer experiences as they are forced to focus more on moving products across borders, according to a Forrester Research analyst.
3pc of marketers use beacons while Wi-Fi verges on ubiquity: Forrester Research
Published: June 15, 2016
Only 3 percent of businesses currently use beacons, and another 11 percent are testing it, while next-generation Wi-Fi is expected to reach 90 percent penetration over the next few years, according to a new report from Forrester Research.
Mobile marketing in review: Time to swipe left on responsive design
Published: June 13, 2016
Marketers need to get over their love affair with responsive Web design if they truly want to address the needs of on-the-go consumers. Watch this video for the full analysis.
Contextual Web trumps responsive design for mobile-first experiences: Forrester Research
Published: June 9, 2016
Responsive Web design, a darling of marketers, falls short on delivering artful mobile experiences, putting pressure on marketers to start thinking differently and deliver contextual browser-based engagements, according to a new report from Forrester Research.
Red Wing Shoes’ mobile search takes flight with store location pages
Published: June 9, 2016
Work boot manufacturer and retailer Red Wing Shoes has introduced store location pages to convert mobile searchers into customers via contextually relevant content.
Stay on top of mobile search habits to benefit from Google’s “Micro-Moments”
Published: June 8, 2016
By Emily Adams

The moment you turn off your defenses by turning off your marketing is the moment you give your competition permission to steal your customers.

App reviews see major impact despite big brand name: Apptentive
Published: June 7, 2016
Well-known marketers must be wary of assuming their big name will be enough to hold on to consumers without a well-designed mobile strategy for applications today, with users 8.16 times more likely to download a positive-rated app, according to Apptentive.
Gillette redirects users who search questions to ask their fathers
Published: June 7, 2016
Procter & Gamble’s shaving brand Gillette is attempting to bring fathers and sons back together for Father’s Day by intercepting mobile and online how-to searches and targeting them with ads that prompt users to ask their fathers instead.
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