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Mobile Minutes: Twitter’s Super Bowl play; Fashion industry and Snapchat; AI transforms search; IPhone 7
Published: February 5, 2016
Today in mobile marketing – Super Bowl tests Twitter's dominance in ads paired with live TV; Fashion industry scrambles to find a use for Snapchat; AI is transforming Google search. The rest of the Web is next; IPhone 7 leak reveals significant design changes.
Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester
Published: January 29, 2016
Marketers’ failure to accurately invest in mobile channels with appropriate budgets has resulted in a struggle to measure return on investment, meaning that brands must fully integrate mobile with their marketing strategies this year, according to a report from Forrester Research.
Marketers need to bring pilots to mainstream users: 451 Research analyst
Published: January 28, 2016
A 451 Research analyst said during Mobile Marketer’s holiday marketing recap webinar that retailers and brands are not realizing mobile's full potential to personalize offers and need to bring pilots to mainstream users to drive better experiences.
Be valuable to consumers with a comprehensive app strategy: Forrester
Published: January 21, 2016
NEW YORK – A Forrester research analyst at Mobile Marketer's Mobile FirstLook: Strategy 2016 urged marketers to create a comprehensive strategy to better compete for consumers’ mobile moments with an application and a toolbox of mobile tactics.
Why mobile in-store winners zero in on more than sales
Published: January 19, 2016
Although mobile has cemented its status as an important sales tool, retailers including Sephora, Home Depot and Walgreens are leveraging smartphones to enhance shopping experiences with features such as product reviews, item recommendations and in-store layout maps.
Vacationers see mobile as indispensable throughout their trip: Expedia
Published: January 14, 2016
A new study by Expedia underscores how consumers’ attachment to smartphones continues into their vacations, with many using mobile devices throughout their trips, providing an opportunity for travel brands to enhance experiences.
Google suggests intent more useful than demographics on mobile
Published: December 22, 2015
While targeting specific demographics is a tried-and-true strategy for many mobile marketers, the key to driving sales and reaching new customers lies in identifying consumer intent, insists Google in a new analysis.
Nissan unlocks car-researching app as auto industry flocks toward mobile
Published: December 9, 2015
Nissan is rolling out a new tablet application enabling car buyers to locate detailed information about specific models prior to making a purchase and proving that the automotive sector is going mobile in more ways than one.
Mobile email, search make holiday gains even as marketers lag shoppers
Published: December 3, 2015
Email and search drove significant percentages of online sales during the kickoff to the holiday shopping season, with mobile users leading the charge while marketers try to catch up.
Finally, Google invents the mobile browser
Published: December 1, 2015
By Gary Schwartz

I have always said the Apple SDK for its App Store is the best marketing investment the company has ever made outside of the legal dollars it spent on patent grandstanding.

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