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Tag: search

Total Results: 1018

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Google smashes through Web barrier to stream apps in search results
Published: November 19, 2015
With Google’s dominant role in search under pressure in the quickly evolving mobile space, the company has thrown down the gauntlet by surfacing application-only content in search results and eliminating the need to install an app to take advantage of its offerings.
Mobile Minutes: Facebook’s digital assistant; Pinterest's visual search; Google open-sources AI; Snapchat's 6B views
Published: November 10, 2015
Today in mobile marketing – Ask M for help, Facebook tests new digital assistant; Pinterest gets super handy visual search tool; Google open-sources TensorFlow machine learning software; Snapchat closes in on Facebook as it hits 6 billion daily video views.
Why marketers should swap selfies for old-fashioned phone calls: report
Published: November 5, 2015
Despite the rise of brands on social media, new research from Invoca suggests that consumers are still identifying phone calls as their top smartphone feature, bringing voice-to-voice connections to the forefront of marketers' minds.
Mobile search practices evolve in Mobilegeddon's aftermath: report
Published: October 29, 2015
Key differences have emerged this year between mobile and desktop search marketing regarding user experience, content and technical best practices, according to a new report from Searchmetrics.
Google needs a mobile display win as Facebook tackles real-time search
Published: October 23, 2015
Google is losing ground to Facebook in mobile display advertising – but has launched a comeback play with Customer Match – at the same time that the social media giant is making a bigger push into real-time search with the newly launched Search FYI.
Mobile Minutes: Mobile search; Apple removes apps; Hyper-contextual advertising; Four mobile winners
Published: October 12, 2015
Today in mobile marketing – Mobile search tops at Google; Apple removes some apps from online store over security concerns; The arms race is on to power hyper-contextual, holistic mobile advertising; Spin Cycle: 4 brands driving mobile marketing results.
Mobile Minutes: Smartwatches cannibalize smartphones; Twitter’s new CEO; Unbundling Android search; Second screens at MI
Published: October 6, 2015
Today in mobile marketing – Wear alone smartwatches will cannibalize 70pc of the smartphone market; Twitter appoints Jack Dorsey CEO, seeks new chairman; Google told by Russian regulator to unbundle Android search; MIPJr: ICarly creator says more screens boost business.
Better push notifications needed as messaging becomes fundamental to connected devices: Forrester
Published: September 23, 2015
With push notifications and in-app messaging expected to be a core product function on any connected object going forward, Forrester Research pinpoints 10 emerging best practices marketers must adopt to ensure strong engagement rates.
Shoe Carnival steps into beacon marketing via mobile wallet offers
Published: September 23, 2015
In a significant step forward for its mobile local strategy, Shoe Carnival recently optimized its store location pages for mobile, driving a 200 percent increase in on-page interactions, and began testing mobile wallet offers to connect with shoppers via beacons.
Airlines discover social responsiveness does not correlate to engagement: report
Published: September 14, 2015
Although major travel brands, including American Airlines and Alaska Airlines, are embracing social media's real-time customer service capabilities, not all of these efforts are translating to increased engagement or bookings due to lackluster content, according to a report from Engagement Labs.