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Total Results: 971

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Brands need to engage through multiplatform approach: Forrester analyst
Published: April 30, 2015
NEW YORK – A Forrester Research analyst at the Mcommerce Summit: State of Mobile Commerce 2015 explained the importance of developing a multichannel approach to keep up with consumers' constantly evolving behavior and continual shift towards mobile.
Apple primed to keep Apple Watch demand growing with strong Q2
Published: April 28, 2015
Apple’s strong fiscal second-quarter results set the stage for it to tackle the challenges of sustaining growth for its smartwatch and turning around the iPad.
Mobile ad revenue skyrockets with a 76 percent increase: IAB
Published: April 23, 2015
As consumers shift toward a mobile-first lifestyle, advertising revenue is following in their footsteps to better reach them, according to a new report from the Interactive Advertising Bureau.
Smartwatch advertising spend to reach $69m by 2019: report
Published: April 17, 2015
Marketers’ advertising spend on smartwatches is expected to reach a total of $68.6 million in four years as the wearables sector becomes permeated by top technology brands such as Apple, as well as more fashion-friendly retail brands, according a report from Juniper Research.
PepsiCo exec: Collaboration drives innovation, growth in evolving marketplace
Published: April 16, 2015
NEW YORK – A PepsiCo executive at Forrester Research’s Forum for Marketing Leaders said the company has benefited by collaborating more often with the media and entertainment sectors as well as consumers and academia to meet the challenges of a dramatically reshaped marketplace and the accelerating evolution of industry.
Forrester analyst: Emotional campaigns will bypass ad-blocker in brains
Published: April 16, 2015
NEW YORK – A Forrester Research analyst at his company’s Forum for Marketing Leaders said brands need to deliver emotional messages to get past the ad blocker in the human brain, emphasizing mobile video’s power to create campaigns that have consumer relevance.
Human mind wired for marketing through storytelling, says Forrester analyst
Published: April 15, 2015
NEW YORK – An analyst from Forrester Research at the company's Forum for Marketing Leaders stressed the importance of storytelling in mobile content and described key methods for success, including for business-to-business brands.
Marketers embrace mobile-friendly redesigns ahead of Google rankings shakeup
Published: April 10, 2015
While many big brands are retooling to be mobile-friendly to retain high Google mobile search rankings ahead of the big search engine’s algorithm changes starting in two weeks, the tweaking will catch a number of marketers off guard, especially those with multiple or neglected Web properties.
Stickiness of apps increased in Q1 2015: report
Published: April 9, 2015
The stickiness of applications has reached an all-time-high due to better retention and engagement, according to a study by Localytics.
The urgency of mobile search engine optimization
Published: March 30, 2015
By Richard Chavez

The next real SEO challenge for brands is not duplicate content, schema or low-quality links. No, the next hurdle is the mobile experience of your site. And brands that simply serve up the desktop version of their site for mobile users could be in for a big surprise.

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