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Loading times handicap news sites on mobile: report
Published: December 18, 2014
None of the top 50 print news and media sites recently reviewed by The Search Agency were able to meet Google’s recommended five-second load time threshold.
Audio vs. beacons: Which is better at driving in-store engagements?
Published: December 16, 2014
Beacons were the big story in 2014 but as the year winds down, mass merchants such as Office Depot are testing audio technology solutions for driving in-store engagements on mobile phones, with each strategy offering unique challenges and opportunities.
Mobile security advances, but threats still loom
Published: December 11, 2014
While mobile payments security is improving – a trend that has not gone unnoticed by payments professionals or consumers – with even more enhancements on the horizon, the number of breaches could still increase before the situation improves.
Supercuts updates app to include search, check-ins
Published: December 4, 2014
Hair salon franchise Supercuts is offering check-in and profile creation capabilities on its new mobile application.
Projected tablet sales plunge challenges marketers' investments in market
Published: November 27, 2014
A projected plunge in tablet sales this year raises the question of whether mobile payments will move more slowly into this market while challenging the investment of marketers who were betting on growing adoption.
Fitness wearables’ growth will pressure smartwatch makers: report
Published: November 26, 2014
A projected tripling in fitness-related wearable computers by 2018 tied to falling prices and corporate fitness programs will put pressure on makers of smartwatches to respond with fitness features of their own, according to a new report from Juniper Research.
Webinar on Dec. 4: Mobile Outlook 2015: Up, Down or Flat?
Published: November 17, 2014
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 4: “Mobile Outlook 2015: Up, Down or Flat?” Panelists include execs from FCB Garfinkel, 451 Research and iCrossing.
Mobile gap becomes insurmountable for some businesses: Forrester
Published: November 12, 2014
Companies will spend $189 billion in 2017 to enable mobile services, fueling a technology and spending arms race that will leave many companies vulnerable, according to Forrester Research.
FCC proposal would widen opening for mobile video services, advertising
Published: October 30, 2014
In a reflection of how mobile is disrupting the way that television and cable shows are distributed and consumed, the Federal Communications Commission is considering giving Internet-based video distributors wider access to programming.
Ad spend on Facebook, Twitter grows 233pc year-over-year: report
Published: October 29, 2014
With advertisers maintaining a significant focus on targeting the millennial demographic, Facebook’s and Twitter’s cost-per-thousand-impressions pricing trends increased to $4.90 in the third quarter of 2014.
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