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Total Results: 1039

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Mobile messages lack real-time context, causing 90pc to opt out: Forrester
Published: May 26, 2016
While consumers are interested in receiving notifications that provide timely information, marketers have not yet mastered the use of real-time contextual data, resulting in 90 percent choosing to stop receiving this content, according to a new report from Forrester Research.
Shutterstock exec: Reverse image search on mobile increases international outreach
Published: May 26, 2016
NEW YORK – A Shutterstock executive at Mobile Moments NYC revealed how the newest feature within its iOS application, reverse image search, has resulted in a greater percentage of searches coming from non-English speakers, thanks to the tool’s strictly visual nature.
Why marketers should act now on Firebase, closely weigh Allo, Home
Published: May 24, 2016
While Google made a number of significant announcements at its developer conference last week, revamped application development platform Firebase is likely to have the most immediate impact on mobile marketers by boosting app engagements with greater relevancy and immediacy.
Mobile is most popular method for researching products: report
Published: May 17, 2016
Mobile is now more popular than in-store browsing or window shopping as a method for researching products before making a purchase, with 52.8 percent of consumers doing so on a mobile browser and 19.6 percent in an application, according to a new survey from SessionM.
Is artificial intelligence smartphone marketing’s salvation or its undoing?
Published: May 9, 2016
While artificial intelligence has the potential to enhance the smartphone’s role as a marketing platform through highly relevant one-to-one services, it could also eliminate the need for a phone to enable engagements as the technology evolves.
Is mobile search shifting towards greater brand control?
Published: May 5, 2016
Google’s test of directly publishing content into mobile search results is a potentially significant change that puts greater narrative control in marketers’ hands while boosting the impact of voice search.
Cheap mobile search traffic drags down spend on Google: report
Published: April 13, 2016
The overall paid search spend dropped on Google for the first time in more than six years during the first quarter of 2016 as the shift to mobile shifted into high gear, with a 73 percent increase in mobile impressions and a 23 percent drop in cost-per-click rates, according to IgnitionOne’s Q1 2016 Digital Marketing Report.
What the future of mobile-driven blended experiences will look like: Forrester
Published: April 8, 2016
In the future, consumers will use smartphones as the choreographer of their local ecosystem, with all nearby devices expected to anticipate their needs and provide appropriate responses, according to a new report from Forrester.
Why visual search’s next frontier could be chatbots, mobile concierges
Published: March 31, 2016
With a plethora of big-name retailers already incorporating mobile visual search capabilities into their applications, the technology is likely to evolve in several ways this year, including integrating with messaging chatbots and mobile concierge platforms.
Why mobile is still not fully integrated in marketers’ approach: Forrester
Published: March 30, 2016
Just 13 percent of marketers say mobile is systematically integrated into their marketing approach, reflecting ongoing struggles to measure the return on investment for mobile and to demonstrate its value beyond ROI, according to a new report from Forrester Research.
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