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Total Results: 921

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FCC proposal would widen opening for mobile video services, advertising
Published: October 30, 2014
In a reflection of how mobile is disrupting the way that television and cable shows are distributed and consumed, the Federal Communications Commission is considering giving Internet-based video distributors wider access to programming.
Ad spend on Facebook, Twitter grows 233pc year-over-year: report
Published: October 29, 2014
With advertisers maintaining a significant focus on targeting the millennial demographic, Facebook’s and Twitter’s cost-per-thousand-impressions pricing trends increased to $4.90 in the third quarter of 2014.
Mobile games captivate brands as real-time optimization opportunities grow
Published: October 22, 2014
As playing games on mobile becomes a broadly shared activity, more brands are embracing its value in engaging consumers.
Google’s mobile monetization troubles continue as key questions go unanswered
Published: October 17, 2014
Google made important gains in mobile during the third quarter, including increases in ad clicks and impressions, but a lackluster cost-per-click rate remains a thorny issue as ad spend continues to trail time spent on smartphones.
Will click-and-collect, contextual offers spell the death of Black Friday?
Published: October 15, 2014
As mobile’s role in shopping continues to grow - driving trends such as click-and-collect and hyperlocal offers - Black Friday’s significance could further erode, something that started to become evident last year.
Optimizing mobile advertising on dimensions that really matter
Published: October 10, 2014
By Joline McGoldrick

With the maturity of mobile as an advertising platform in audience time, media spend and technical capabilities, it is incumbent on brands to refine their mobile campaign optimization criteria to keep pace with the evolving mobile ecosystem.

Mobile messaging in marketing held back by organizational issues: Forrester
Published: October 3, 2014
Mobile messaging has emerged as the primary digital touchpoint for many marketers to drive engagement and financial results, even as organizational issues hold companies back from taking advantage of it, according to a new Forrester Research report.
The selfie: Is it here to stay, or just a fad?
Published: September 8, 2014
It may be regarded as a fad by some, but the selfie has very real, long-term value for marketers and smartphone makers, who are investing in selfie-friendly phones.
Mobile drives significant changes in coupon-related behaviors
Published: September 3, 2014
The number of ecoupons redeemed by consumers is expected to double over the next three years, driven in large part by mobile, which is impacting how consumers search for, store and redeem offers, according to new research from Juniper Research.
Apple’s reported mobile wallet will have minimal impact on holiday sales
Published: September 3, 2014
While the mobile wallet Apple is expected to launch next week could have many of the crucial elements already in place, its potentially significant impact is not likely to be felt until next year.