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Aetna stands out among health insurers in weak app space: study
Published: March 27, 2015
Aetna is the lone standout among health insurers who are missing an opportunity to leverage mobile applications to link financial rewards through incentive schemes to healthy, cost-saving behavior, according to a report from research2guidance.
Net neutrality faces first of many expected legal challenges
Published: March 25, 2015
The first two of possibly many lawsuits have been filed against the Federal Communications Commission’s net neutrality rules, which are likely to face legal challenges on a number of different fronts.
Most millennials will not pay for news on any platforms: study
Published: March 25, 2015
The millennial demographic is still interested in reading news, but it must be free and mobile, according to a recent study by Retale, a location-based mobile platform for retailers.
Days of mobile on the cheap are over: Forrester
Published: March 23, 2015
Marketers face an uphill trek to catch up with mobile-savvy consumers, hampered by inadequate budgets and a lack of big-picture focus, according to a new Forrester Research report.
Mobile performance advertising for financial services extends beyond search: report
Published: March 20, 2015
The potential for mobile performance advertising in the insurance and financial services sectors extends beyond search to include display, voice and directories, according to a new report from Marchex.
Mark the date: April 21. It’s not just another update from Google
Published: March 20, 2015
By Julia KIdwell and Emily Adams

From that day onwards, consumers will be less likely to find your site on the search engine. Unless something soon is done about it.

Fashion comes out on top in AdTheorent mobile ad report
Published: March 12, 2015
Fashion and apparel brands are producing higher engagement rates on mobile compared to other industries, according a recent study by technology data company AdTheorent.
InMobi, Pinterest programs show marketers making headway in mobile targeting
Published: March 6, 2015
InMobi and Pinterest are making the right moves to provide individually relevant ads with newly announced targeting programs, necessary to win the battle for the customer's attention that is waged in mobile moments.
Marketers miss out with mobile radio ads lacking call to action
Published: March 5, 2015
Marketers are missing an opportunity to connect with an historic majority of Americans who now tune in to Internet radio news, sports talk and music services via mobile, by failing to serve ads that contain a clear call to action.
Google’s wireless strategy has potential to be global carrier-agnostic service
Published: March 4, 2015
Google’s intention to offer wireless talk and data plans on a limited scale has the potential to evolve into a global carrier-agnostic service that would be tightly integrated with applications, search and payments while enabling the company to provide higher-priced marketing services.
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