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Total Results: 998

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Marketers should disregard common misconceptions regarding millennials: report
Published: July 29, 2015
Some common generalizations about millennials are proving to be false, according to research by IRI, and marketers should readjust to connect to the demographic through mobile.
Why iOS 9ís search, notification updates are good news for brands
Published: July 23, 2015
The impending arrival of iOS 9 is signaling brands to think ahead and develop strategies in line with the most significant new features for marketers, such as notification centers within applications and a new search API.
How to market to the various kinds of luxury consumers?
Published: July 23, 2015
By Akash Kaura

As the market for luxury goods and services continues to grow worldwide, here are some key trends for the various segments of luxury consumers in Hong Kong, Singapore and Indonesia. Marketers can use the actionable insights offered here to reach their target consumers more effectively and efficiently, starting now.

Healthcare marketers miss the mark on mobile, leading to frustration: report
Published: July 20, 2015
While some healthcare professionals are effectively leveraging the Web to connect with time-strapped patients, many providers still have significant work to do on mobile if they are to meet consumers' needs, according to a report from Kentico.
Mobile Minutes: App coders balk; Google soars; Uberís fake feature; T-Mobile is fined
Published: July 20, 2015
Today in mobile marketing Ė Coders balk at making apps searchable; Google shares soar as YouTube growth allays fears over Facebook; Uberís new fake feature in NYC derides regulators; T-Mobileís getting fined $17.5 million over two outages that kept people from reaching 911.
Google looks to conquer apps as search business matures
Published: July 17, 2015
With Googleís second quarter results showing an 11 percent year-over-year drop in the aggregate cost-per-click rate, the company has already started to step up its efforts to grab a bigger role in applications by extending their reach.
Twitter and Facebook serve different purposes for news consumption: Pew Research
Published: July 17, 2015
Social media applications are drastically changing consumer behavior in terms of news consumption, but each platform has a different purpose, according to a new report from Pew Research.
Tablet installed base escalates quickly even as sales stall out: Forrester Research
Published: July 14, 2015
While the tablet market has plateaued, usage is expected to continue to grow, with company-owned tablets escalating at a much faster rate than the overall market, according to a new report from Forrester Research.
WPP, Mobext look for mobile sustenance in Snapchat, Shazam
Published: June 26, 2015
With consumers spending a significant and growing amount of time on major mobile applications such as Snapchat and Shazam, ad agencies cannot afford to overlook the potential these platforms hold for their clients, a fact made clear this week by announcements from WPP and Havas Groupís Mobext.
Drive consumers back to apps with aggressive engagement tactics: Forrester
Published: June 24, 2015
Marketers must expand their mobile engagement strategies beyond their own applications to drive return visits and realize the benefits of an effective app strategy, according to a new Forrester Research report.
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