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Total Results: 907

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Zillow and Trulia combine resources to up industry ad sales
Published: July 29, 2014
Zillow has entered into a definitive agreement to acquire Trulia for $3.5 billion, forming what may be the biggest player in digital home search and laying the groundwork for a more aggressive push into digital real estate advertising.
ACSI research shows online customer dissatisfaction among major news sources
Published: July 22, 2014
Research from the American Customer Satisfaction Index has been released stating an overall decline in online reader satisfaction among major media sources, pointing to the need for mobile optimized sites.
Google’s mobile search gains jeopardized by need for streamlined experiences
Published: July 18, 2014
While Google has made significant gains in mobile search over the past year, it faces a significant challenge going forward from retailers’ struggles to streamline mobile purchasing and understand the mobile path to purchase as well as persistently lower cost-per-click rates on mobile.
The home advantage: Mobile’s use throughout the day grows
Published: July 15, 2014
Marketers often think in terms of mobile being a way to reach consumers when they are on the go but as the smartphone’s importance for consumers grows, these devices are playing a bigger role throughout the day and even at home, opening up new opportunities that go beyond second-screen engagements.
How Google, Apple and Amazon try to own in-store shoppers
Published: July 10, 2014
With the significance of mobile’s role as an indispensable tool throughout a consumer’s daily activities beginning to emerge, the next battlefield for mobile dominance is the in-store shopper.
Clorox app uses context to drive content to better serve customers
Published: June 27, 2014
The Clorox Co. puts its customers’ needs first with a mobile app that both provides solutions for users and helps the company engage with them on an ongoing basis.
The future of mobile shopping is not ready for prime time
Published: June 23, 2014
What the future of mobile shopping will look like is a hot topic thanks to Amazon’s launch of the Fire phone last week, but marketers express skepticism over the phone’s ability to deliver a seamless experience and believe that working out the basics in mobile is still an issue.

Chipotle debuts text-to-win campaign as it eyes mobile strategy upgrade
Published: June 19, 2014
Chipotle Mexican Grill has launched its latest text-to-win mobile marketing campaign, and is working on updating its mobile strategy.
Book excerpt: The Mobile Mind Shift
Published: June 12, 2014
By Ted Schadler, Josh Bernoff and Julie Ask

Mobile is the biggest, most pervasive, most powerful, and most global trend driving us toward the age of the customer. It creates demands not only on customer-facing parts of the business, but also on the systems that technology managers own, systems that must be re-engineered for the demands of mobile. If you want your company to succeed, you must retool it for the age of the customer.

Mobile search clicks could drop 60pc from Google’s new warning label
Published: June 9, 2014
Google last week started placing a "searcher beware" warning label on mobile listings with an irrelevant redirect, a move that could see brands’ mobile clicks drop by as much as 60 percent.

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