Tag: search advertising

Total Results: 7

Local mobile ad network xAd gets $4M in funding

Published: October 14, 2010

Mobile local ad network xAd has received a $4 million expansion capital round of funding from venture capitalist firm Emergence Capital Partners.

Will Apple launch its own search engine to thwart Google?

Published: April 6, 2010

With the rivalry between Apple and Google reaching new levels of intensity, rumors are swirling about plans for a proprietary search engine for the iPhone, iPod touch and iPad.

How will the Yahoo-Microsoft search alliance affect mobile?

Published: February 19, 2010

Microsoft and Yahoo have received clearance for their search agreement without restrictions from both the U.S. Department of Justice and the European Commission.

What would Apple-Microsoft deal mean for mobile search?

Published: January 21, 2010

Apple’s discussions with Microsoft to potentially make Bing the default search engine on the iPhone is another sign that the Apple-Google rivalry is heating up, as is mobile search advertising.

What does Google’s $750M purchase of AdMob mean for mobile advertising?

Published: November 10, 2009

Google Inc. has signed a game-changing agreement to acquire mobile ad network AdMob for $750 million in stock in a move that validates mobile advertising as an effective marketing medium.

How will Microsoft-Yahoo deal affect mobile?

Published: July 30, 2009

Yahoo and Microsoft claim that their deal will be a game-changer for Web search and will drive innovation. But mobile seems to have gotten only a cursory nod from the alliance.

Google adds new AdWords options for iPhone, G1

Published: December 9, 2008

Google is expanding the functionality of AdWords to help its mobile advertising clients target and reach smartphone consumers.