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Tag: sephora

Total Results: 37

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Sephora clears up skincare-product choices with new method of recommendations
Published: February 2, 2017
Beauty retailer Sephora is getting to know its audience even more so through an email campaign that recommends products based on a mobile-optimized quiz, helping it gather data on individuals.
Sephora, Amazon top list of retailers with social media marketing acumen
Published: November 8, 2016
Retailers who inject a significant level of interactivity into their social media presence find the greatest foothold among consumers, says a new report from Lithium.
Sephora and other brands make use of Flipboard's new integrated content stream Storyboard
Published: October 15, 2016
Sephora is natively blending its ads into the flow of magazine and blog content ahead of its holiday sales event within the application Flipboard, which is known to keep in line with the beauty retailer's audience.

Sephora adds a customizable twist to new emoji keyboard
Published: October 6, 2016
Sephora is offering a new emoji keyboard that lets users create emojis in their likeness based on their Color IQ number, showcasing how retailers can add a dose of customization to their mobile messaging strategies.
Top 10 mobile messaging campaigns of Q2
Published: July 9, 2016
Mobile messaging moved to the forefront of marketing in the second quarter of 2016 via tactics meant to connect with users in a more organic manner by being cognizant of how they are already behaving.
Sephora solidifies presence as trusted beauty source with Wishbone adoption
Published: April 29, 2016
Sephora is expanding its digital reach to mobile application Wishbone, where users can vote on comparable photo choices, continuing its ubiquitous presence as a beauty content provider, a strategy that cements its place as a top retailer.
See, hear, touch: Brands capitalize on human senses to drive mobile value
Published: April 6, 2016
A flurry of interactive features on branded digital experiences show how marketers are broadly ramping up mobile-first utility by appealing to the key human senses of touch, hearing and sight.
H&M, Sephora chatbots gain visibility in Kik's new marketplace
Published: April 6, 2016
H&M, Sephora and Weather Channel are among a number of brands now appearing in messaging application Kik's new Bot Shop marketplace, potentially driving discovery and use as chatbots gain steam.
Sephora complements Estée Lauder’s millennial-centric push via Snapchat
Published: March 24, 2016
Sephora ramped up excitement for Estée Lauder’s new Instagram account and cosmetics line by bringing its Snapchat followers behind-the-scenes with brand ambassador Kendall Jenner as she prepared for an appearance and modeled beauty products.
Why mobile in-store winners zero in on more than sales
Published: January 19, 2016
Although mobile has cemented its status as an important sales tool, retailers including Sephora, Home Depot and Walgreens are leveraging smartphones to enhance shopping experiences with features such as product reviews, item recommendations and in-store layout maps.
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