Tag: shopping

Total Results: 34

Eliminating the speed delays with mobile Web shopping

Published: May 3, 2012

By
Michael Darnaud

The unique problem for mobile Web shopping is that the steps to purchasing simply take too long, far longer than on the familiar Web.

Timberland exec: QR codes lead to brand engagement

Published: April 27, 2012

SAN DIEGO - A Timberland executive at the Mobile Shopping Spring Summit said that although many debate how effective mobile bar codes are, they give users an outlet to learn more about a product.

Motorcycle USA exec: Center a mobile strategy around data

Published: April 26, 2012

SAN DIEGO - A Motorcycle USA executive at the Mobile Shopping Spring Summit said that using data and analytics to drive a mobile strategy is crucial.

Gamefly exec: More than 60pc of emails opened on mobile

Published: April 25, 2012

SAN DIEGO - A Gamefly executive at the Mobile Shopping Spring Summit said the company has passed the tipping point with mobile email opens.

TV has opportunity for mobile engagement: Velti exec

Published: April 24, 2012

SAN DIEGO - A Velti executive at the Mobile Shopping Spring Summit said that tying mobile to a television advertisement can be a great way for marketers to leverage both channels.

Focus on the most important stakeholder, the customer: Plastic Mobile exec

Published: April 24, 2012

SAN DIEGO – A Plastic Mobile executive at the Mobile Shopping Spring Summit said that when it comes to mobile, consumers are setting the bar high and it is important that marketers make sure their mobile efforts are done right, rather than fast.

App discoverability is not what it once was: panelists

Published: October 18, 2011

NEW YORK – Getting mobile applications discovered is not what it used to be, according to panelists at the Mobile Shopping Fall conference.

Why retailers should engage customers throughout their entire shopping experience

Published: September 23, 2011

By Todd Sherman

By year's end, more than half of mobile phone users will have smartphones. More interesting is that 93 percent of smartphone users use their phones inside the home, per Google.

JCPenney taps mobile bar codes to influence back-to-school shopping

Published: July 25, 2011

Department store chain J. C. Penney Co. Inc. is bolstering its back-to-school initiative by incorporating QR codes and Microsoft tags throughout multiple consumer touch points such as billboards, subway stations, magazine ads and direct mail.

Capturing the back-to-school mobile shopper

Published: July 1, 2011

By Patrick Collins

Roughly 50 percent of homes nationwide will have a child returning to school in September, spending an average $400-plus in apparel, backpacks and electronics – generating $50 billion in sales.