Tag: short code

Total Results: 28

Use of long codes in US has consequences, says OpenMarket exec

Published: May 7, 2012

Jay Emmet, general manager of Amdocs’ OpenMarket, is cautioning heavily against the use of long codes in the United States.

T-Mobile makes changes to short code provisioning process

Published: May 6, 2011

T-Mobile USA sent out an alert to clients regarding policy changes for standard-rated campaigns, refund rates and a price cap increase that may have several implications for the industry.

Golf Channel taps on-air mobile platform to drive interactivity with Grey Goose-sponsored show

Published: January 11, 2011

Vodka brand Grey Goose is activating its sponsorship of the Golf Channel’s “19th Hole” show via branding on the television network’s on-air SMS calls-to-action.

Pfizer breaks mall-based mobile push for new Advil product launch

Published: November 22, 2010

To help holiday shoppers breathe easier this season, Pfizer is promoting the launch of Advil Congestion Relief by offering a personal Black Friday shopper via a mobile sweepstakes.

CTIA offers short codes for brands to engage consumers across Latin America

Published: September 8, 2010

With the recent launch of the Latin America common short code initiative, enterprises, small businesses and brand marketers can now reach more than 500 million mobile subscribers via SMS.

New York’s Museum of Modern Art activates traditional ad campaign with mobile

Published: July 1, 2010

The Museum of Modern Art in New York is using mobile to activate a traditional advertising campaign that is at the center of its summer membership drive.

Anheuser-Busch distributor grows mobile database to 12,000 in 6 months

Published: May 21, 2010

Pepin Distributing Co., a distributor of Anheuser-Busch Inc. beer products, integrated mobile into its overall marketing mix and grew its opted-in mobile database to 12,000 consumers in six months.

HBO taps SMS to build database during Mayweather-Marquez fight

Published: May 7, 2010

HBO used SMS to drive awareness and pay-per-view purchases of a recent Mayweather-Marquez boxing match and to generate opt-ins for its own mobile VIP club.

Heineken activates multichannel summer campaign with mobile sweepstakes

Published: May 4, 2010

Beer giant Heineken is activating its multichannel “Plug Into Summer” campaign with a mobile sweepstakes in partnership with Universal Music Group and Fender.

Macy’s, Domino’s, Unilever’s Dove case studies at Mobile Marketing Day

Published: March 5, 2010

NEW YORK – A panel at Mobile Marketing Day, hosted by Mobile Marketer and the DMA, featured mobile marketing case studies from Macy’s, Domino’s and Unilever’s Dove Hair Care.