Tag: short codes

Total Results: 13

Use of long codes in US has consequences, says OpenMarket exec

Published: May 7, 2012

Jay Emmet, general manager of Amdocs’ OpenMarket, is cautioning heavily against the use of long codes in the United States.

CTIA offers short codes for brands to engage consumers across Latin America

Published: September 8, 2010

With the recent launch of the Latin America common short code initiative, enterprises, small businesses and brand marketers can now reach more than 500 million mobile subscribers via SMS.

Heineken activates multichannel summer campaign with mobile sweepstakes

Published: May 4, 2010

Beer giant Heineken is activating its multichannel “Plug Into Summer” campaign with a mobile sweepstakes in partnership with Universal Music Group and Fender.

Neustar offers 10 percent off 10 or more short codes

Published: August 11, 2009

Short code registry Neustar Inc. is offering mobile application providers and aggregators 10 percent off purchases of 10 or more new codes through the end of the month.

Brands face new process for mobile campaigns based on short codes

Published: June 9, 2009

Acting on behalf of the CTIA and carrier networks, NeuStar Inc. has introduced a new standardized application process and features for mobile marketing campaigns based on common short codes.

Making short codes the call to action in ads

Published: April 16, 2009

By Steve Leonard

Remember when every commercial or print advertisement started to include a URL for more information? Mobile marketing is ready to claim that spotlight with short codes.

TeleCommunication Systems' SMS assertions: A patent lawyer's take

Published: January 26, 2009

By Michael P. Kenney

Many mobile firms have received a letter from TeleCommunication Systems alleging infringement of two U.S. patents for short code messaging. This is a summary of the rights and possible defenses.

BREAKING NEWS: Mobile marketing firms accused of SMS short code patent infringement

Published: January 20, 2009

An undisclosed number of mobile marketing firms and SMS aggregators have received a legal letter from TeleCommunication Systems Inc. alleging infringement of short code patents.

Short code, mobile site: Building blocks of mobile marketing

Published: December 8, 2008

No building can stand tall without a deep foundation. For mobile marketing, that means requiring a common short code and mobile-friendly Web site for almost every major consumer marketer.

Making common short codes work for you

Published: July 22, 2008

By Nisheeth Mohan

Are you depending on common short codes to engage mobile consumers?