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Tag: smart watches

Total Results: 6

Apple Watch's holiday sales spike opens door wider for developers
Published: December 1, 2015
Sales for the Apple Watch jumped over the holiday weekend thanks to a series of special offers, alluding to a potentially brighter future as prices come down and opening up new opportunities for developers.
How wearables hold potential for consumers and brands
Published: August 13, 2015
By Philippe Benitez

IDC estimates that technology manufacturers will ship a total of 45.7 million wearables in 2015 and that, by 2019, total shipment volume will reach 126.1 million globally.

Unilever's Degree races into Apple Watch marketing with fitness campaign
Published: April 27, 2015
Unilever's Degree deodorant brand is supporting its sponsorship of a new fitness application, Sweat This Not That, with a 30-day challenge on the Apple Watch, suggesting that brands are looking to wearables marketing to connect with consumers on an-going basis through everyday activities such as working out.
The Bump gives birth to an Apple Watch app
Published: April 27, 2015
XO Group pregnancy publication The Bump developed an application for the Apple Watch to better reach the new millennial mother with additional content.
Is now the time for smart watches?
Published: June 27, 2013
By Jen Quinlan

The concept of a smart watch is nothing new. Sales of smart watches in the past have just never gained the same fervor as smartphones. It seems many of us have replaced our wristwatches with smartphones.

What could keep smart watches ticking
Published: March 26, 2013
By Tej Rekhi

Should we really get excited about the smart watch, or is it just a gimmick? Also, what about the fact that people just do not wear wrist watches anymore?

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