Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: smartphone


Total Results: 138

   Displaying: 1 - 10

Apple in arms race with Samsung
Published: January 30, 2012
While new data shows that the smartphone market is continuing to grow, it also points to increased competition between Apple and Samsung for the top spot.
Will AT&T's new pricing confuse consumers?
Published: January 21, 2012
New AT&T data plans went into effect yesterday and cost $5 more than old plans, but also allowing for more data usage. However, how will consumers react to the increased data charge?
Nokia bets on smarter feature phones with Smarterphone acquisition
Published: January 9, 2012
Nokia is betting that mobile customers in developing nations will want smartphone-like devices and not the real thing.
Android controls 47pc of market share: comScore
Published: January 3, 2012
The Android operating system still reigns supreme with 47 percent of market share, according to comScore’s latest mobile report.
Apple's iOS loses smartphone share in France, Germany : study
Published: December 27, 2011
Apple’s iOS operating system has lost share of smartphone sales across most of Europe, according to new study by Kantar Worldpanel ComTech.

Could a Facebook smartphone threaten Apple, Google and Amazon?
Published: November 28, 2011
Facebook is reportedly developing a smartphone in collaboration with HTC, a move that could position the social network to grab a bigger piece of the application market.

Razorfish: Marketers not doing enough to capitalize on consumer multitasking behavior
Published: November 10, 2011
Significant opportunities exist for marketers to create cross-screen campaigns that integrate mobile with consumers’ television watching habits, according to a new report from Razorfish.
56pc of parents give smartphones to kids for security: study
Published: November 7, 2011
Fifty-six percent of parents surveyed said they gave their children a smartphone for safety and security reasons, according to a study from location-based system Life360.
Smartphones are replacing MP3 players, digital cameras and GPS devices: Oracle
Published: November 1, 2011
Smartphones are replacing MP3 players, digital cameras and GPS devices more quickly than expected, according to a new consumer survey from Oracle.



Pandora’s mobile visitors account for 52pc of total audience: comScore
Published: October 11, 2011
A new report from comScore highlights consumers’ growing cross-media consumption habits and uses radio streaming service Pandora as an example because of the important role that mobile users play for the brand.