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Tag: smartphone


Total Results: 171

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Mobile Minutes: Smartphones, Facebook drones, BlackBerry, Telus
Published: March 31, 2014
Today in mobile marketing - Smartphones, the disappointing miracle; Facebook eyes using drones to deliver Internet; BlackBerry goes green thanks to smaller than anticipated loss; Telus’s decision to shut Public Mobile angers consumers.
How the mobile phone is the conduit for the multiscreen era
Published: December 24, 2013
By David D. Cole Jr.

As a ubiquitous medium, mobile provides the go-between for media engagement and consumption across multiple platforms.

Samsung's curved screen stands out among holiday smartphones
Published: December 10, 2013
Apple iPhone 5s' Touch ID fingerprint scanner and Samsung Galaxy Round's curved screen set them apart in an otherwise crowded year-end market.

Women’s strong emotional connection to smartphones requires unique approach: Time Inc.
Published: October 31, 2013
Women more so than men have a strong emotional attachment to their smartphones and tablets, suggesting marketers need to position their messages differently for mobile than other media channels, according to a new report from Time Inc. and Nuance Digital Marketing.

Why skipping price cuts may be smartphone retailers’ best bet
Published: October 3, 2013
By Kevin Farkas

Conditioned by constant product launches and upgrades, consumers increasingly want the newest and fastest smartphone available and are willing to wait to buy the newest release.

Advertiser interest in tablets less bullish than expected: report
Published: September 18, 2013
Advertiser interest in tablets is not as strong as expected, with marketers and agencies planning to allocate only 39 percent of their mobile budgets to tablets compared to 61 percent for smartphones, according to a new report from Advertiser Perceptions.

Why do retailers insist on coming out with their own mobile devices?
Published: August 23, 2013
Tesco and 7-Eleven are the latest retailers hoping to find success with mobile devices bearing their brand even as others have tried and failed with similar strategies.

Moto X’s big budget alone will not guarantee success – just ask Nokia
Published: July 12, 2013
In a sign of its big aspirations for the Moto X, Google is putting up to $500 million in marketing spend behind the new Motorola smartphone. But is it enough to break through the marketing muscle of Apple and Samsung?

4 reasons to stop calling tablets mobile devices
Published: May 24, 2013
By Alec Green

It might be hard to believe, but tablets are not mobile devices and here are four reasons why.

Office for mobile is key to Microsoft’s future. Anyone home?
Published: May 17, 2013
While cofounder Bill Gates stepped away from the CEO’s job in 2000, handing over the day-to-day running to lieutenant Steve Ballmer, he cannot be blind to the obvious: his legacy is about to be undone. Unless Microsoft gets its product and customer focus right, it will wither on the vine.
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