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Tag: smartphone

Total Results: 176

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Brands not embracing mobile will be left behind by millennials: report
Published: September 25, 2014
A new report being released today reveals that 36 percent of millennials have made a decision on where to spend money or have switched companies based on a brand's mobile offerings, suggesting that companies failing to meet these consumers' mobile needs could find themselves facing extinction.
Tablet slowdown accelerating as phone sales surge
Published: September 2, 2014
Tablet sales are cooling faster than expected as cost-conscious consumers hang on to them longer and put money into lower-priced smartphones, laptops and wearables.
The future of mobile shopping is not ready for prime time
Published: June 23, 2014
What the future of mobile shopping will look like is a hot topic thanks to Amazonís launch of the Fire phone last week, but marketers express skepticism over the phoneís ability to deliver a seamless experience and believe that working out the basics in mobile is still an issue.

Amazon woos developers for smartphone push but skepticism remains
Published: June 17, 2014
With rumors rampant that Amazon will launch a smartphone on Wednesday, the ecommerce giant is touting that its AppStore offerings have tripled per annum, but Amazon faces an uphill battle attracting developers and displacing competitive devices.
Mobile Minutes: Facebook, Tesco, Google Wallet, millennials
Published: May 7, 2014
Today in mobile marketing - Brands face tough screening for Facebook video ads; Tesco to launch own-brand smartphone; Google Wallet is said to be landing on Google Glass; Mobile app helps millennials manage money.
Mobile Minutes: Smartphones, Facebook drones, BlackBerry, Telus
Published: March 31, 2014
Today in mobile marketing - Smartphones, the disappointing miracle; Facebook eyes using drones to deliver Internet; BlackBerry goes green thanks to smaller than anticipated loss; Telusís decision to shut Public Mobile angers consumers.
How the mobile phone is the conduit for the multiscreen era
Published: December 24, 2013
By David D. Cole Jr.

As a ubiquitous medium, mobile provides the go-between for media engagement and consumption across multiple platforms.

Samsung's curved screen stands out among holiday smartphones
Published: December 10, 2013
Apple iPhone 5s' Touch ID fingerprint scanner and Samsung Galaxy Round's curved screen set them apart in an otherwise crowded year-end market.

Womenís strong emotional connection to smartphones requires unique approach: Time Inc.
Published: October 31, 2013
Women more so than men have a strong emotional attachment to their smartphones and tablets, suggesting marketers need to position their messages differently for mobile than other media channels, according to a new report from Time Inc. and Nuance Digital Marketing.

Why skipping price cuts may be smartphone retailersí best bet
Published: October 3, 2013
By Kevin Farkas

Conditioned by constant product launches and upgrades, consumers increasingly want the newest and fastest smartphone available and are willing to wait to buy the newest release.

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