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Tag: smartphone


Total Results: 201

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Understanding mobile advertising trends: Smartphone vs. tablets
Published: August 23, 2016
By Etai Eitany

As the digital advertising marketplace continues to develop, mobile display advertising continues to outperform desktop. But within this digital platform, different consumer behavior and trends are evolving with regard to mobile and tablet.

Smartphones are most popular gaming device across 12 markets: Facebook
Published: July 13, 2016
Pokemon Go is an instant blockbuster, underscoring the power of mobile games for connecting with consumers, a fact reinforced by new Facebook research showing that smartphones are the most popular gaming device, beating desktop, tablets and consoles.
Mobile Minutes: Revenue sharing on Instagram; Twitter controls Eiffel Tower; Smartphone shipments weaken; Emmys
Published: June 2, 2016
Today in mobile marketing – Instagram is exploring revenue sharing models in content push; Twitter to take control of Eiffel Tower for soccer tournament; IDC cuts 2016 outlook for global smartphone shipments; Emmys embraces digital series with short-form category additions.
Zappos bridges social, mail to champion out-of-the-box thinking
Published: May 24, 2016
Zappos is attempting to fuse its customer service-centric mantra and out-of-the-box culture with the #ImNotABox campaign, which includes a two-minute short film viewable on social media as well as a special-edition delivery box that can be transformed into several objects, such as a smartphone holder.
Google bets big on smartphones to drive VR opportunities
Published: May 19, 2016
With Google’s announcement yesterday of an Android virtual reality platform called Daydream, a new headset for smartphones and applications in the works from a number of big brands, the company hopes to unlock consumer adoption and new marketing opportunities for virtual reality.
50pc of kids have social media accounts by age 12: report
Published: May 18, 2016
Smartphone use is growing among kids, driving how they access the Internet and use social media while underscoring the importance of mobile marketing for reaching this generation of consumers as they get older, according to a new report from Influence Central.
Mobile Minutes: Snapchat overtakes Twitter; Amazon takes on YouTube; Groupon sues IBM; Holographic flexible smartphone
Published: May 11, 2016
Today in mobile marketing – Snapchat Android app installs overtake Twitter in US; Amazon targets YouTube with new online video posting service; Groupon sues once-great IBM over patent; Scientists have unveiled the world's first holographic flexible smartphone.
The Bump's mobile app evolves to enhance millennial engagement
Published: May 4, 2016
XO Group’s baby-focused publication, The Bump, has relaunched its mobile application to keep up with millennial parents' evolving mobile needs via a new interaction model and programmatic strategy.
Honda rents space on smartphones via downloadable lock screens
Published: April 21, 2016
Honda is bringing a more enduring spin to its latest social campaign, which seeks to combat texting and driving by enabling consumers to download branded lock screens as a reminder to keep their phones down while on the road.
Ford values mobile with a new subsidiary focused on innovation
Published: March 14, 2016
Ford Motor Company is taking a bullish stance on mobile connectivity by creating a subsidiary focused on mobility technologies, expanding its current innovations such as smartphone integration, ride-sharing applications and a digital benefit platform.
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