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Tag: smartphone

Total Results: 198

   Displaying: 1 - 10

Zappos bridges social, mail to champion out-of-the-box thinking
Published: May 24, 2016
Zappos is attempting to fuse its customer service-centric mantra and out-of-the-box culture with the #ImNotABox campaign, which includes a two-minute short film viewable on social media as well as a special-edition delivery box that can be transformed into several objects, such as a smartphone holder.
Google bets big on smartphones to drive VR opportunities
Published: May 19, 2016
With Google’s announcement yesterday of an Android virtual reality platform called Daydream, a new headset for smartphones and applications in the works from a number of big brands, the company hopes to unlock consumer adoption and new marketing opportunities for virtual reality.
50pc of kids have social media accounts by age 12: report
Published: May 18, 2016
Smartphone use is growing among kids, driving how they access the Internet and use social media while underscoring the importance of mobile marketing for reaching this generation of consumers as they get older, according to a new report from Influence Central.
Mobile Minutes: Snapchat overtakes Twitter; Amazon takes on YouTube; Groupon sues IBM; Holographic flexible smartphone
Published: May 11, 2016
Today in mobile marketing – Snapchat Android app installs overtake Twitter in US; Amazon targets YouTube with new online video posting service; Groupon sues once-great IBM over patent; Scientists have unveiled the world's first holographic flexible smartphone.
The Bump's mobile app evolves to enhance millennial engagement
Published: May 4, 2016
XO Group’s baby-focused publication, The Bump, has relaunched its mobile application to keep up with millennial parents' evolving mobile needs via a new interaction model and programmatic strategy.
Honda rents space on smartphones via downloadable lock screens
Published: April 21, 2016
Honda is bringing a more enduring spin to its latest social campaign, which seeks to combat texting and driving by enabling consumers to download branded lock screens as a reminder to keep their phones down while on the road.
Ford values mobile with a new subsidiary focused on innovation
Published: March 14, 2016
Ford Motor Company is taking a bullish stance on mobile connectivity by creating a subsidiary focused on mobility technologies, expanding its current innovations such as smartphone integration, ride-sharing applications and a digital benefit platform.
Mobile Minutes: Snapchat and Nielsen; Net neutrality; Smartphones evolve; DC All Access app
Published: February 29, 2016
Today in mobile marketing – Snapchat using Nielsen as standard measure for its advertising; Net neutrality turns 1: Here's everything you need to know; Smartphone makers look beyond the device; DC All Access free app pushes comics franchises, starting with Batman v Superman.
Mobile Minutes: Facebook Messenger; Apple buys Emotient; Smartphone passports; Smartphones evolve
Published: January 8, 2016
Today in mobile marketing – Facebook's Messenger app passes 800 million users; Apple buys artificial-intelligence startup Emotient; This 200-year-old company wants to replace your passport with a smartphone; Phones will take a different form: BlackBerry's Chen.
Mobile Minutes: Mozilla shutters Firefox OS; Smartphones face obsolescence; Wireless-charging hurdles; Uber exits Delhi
Published: December 10, 2015
Today in mobile marketing – Mozilla shutters Firefox OS, gives up on smartphones; Why smartphones could be dead in 5 years; Wireless-charging tech just got another hurdle thrown in its way; Uber ends its rickshaw-hailing service in Delhi.
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