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Tag: smartphone

Total Results: 185

   Displaying: 1 - 10

Mobile Minutes: Twitter mobile ads; Apple vs. Samsung; Facebook internship; Snapchat
Published: August 21, 2015
Today in mobile marketing – Twitter opens up its mobile ad network, introduces video; Apple narrows gap with Samsung in global smartphone sales; What I learned when I lost my internship at Facebook; Sorry Snapchat, but you’re not winning this election.
59pc of millennials use smartphones as sous-chefs: Google
Published: June 29, 2015
Millennials are increasingly relying on their smartphones for help in the kitchen, as 59 percent claim they cook with their tablets or smartphones nearby, according to a new study from Google.
Toyota builds ties with TV viewers via mobile-enabled interactive ad
Published: February 27, 2015
Toyota is the first automaker to leverage technology enabling television viewers to interact with an ad using a mobile device or their remote control as the brand looks to strengthen relationships with consumers increasingly interested in multi-screen experiences.
Why is shopping on your phone so difficult?
Published: February 18, 2015
By Jack Bicer

There is a very serious problem with online smartphone purchases. Tiny keyboards make it very difficult to enter credit card, billing and shipping information – about 150 keystrokes. Google puts smartphone shopping cart abandonment at 97 percent.

Millennial moms spend more time online via mobile than desktop: report
Published: February 11, 2015
Underscoring mobile’s role as the primary way to reach millennial moms, new research shows this group’s smartphone ownership outpaces desktop and laptop computers, with more time spent online via phones.
Consumer shopping experiences set for rapid changes
Published: February 4, 2015
By Eileen Kim

Previously, comparison-shopping was a much more manual and tedious process since most data such as pricing and product information has been controlled by retailers. Now, however, the consumer shopping experience faces rapid changes.

An untapped advertising opportunity during the holidays
Published: December 11, 2014
By Stephanie Bauer Marshall

Marketing around the holiday season will always be a highly competitive and rather expensive undertaking, but it is a critical point in time for advertisers and one they cannot get wrong.

Playing to the strengths of devices, platforms and consumer behavior in 2015
Published: November 25, 2014
By Vanessa Horwell

No longer is there an expectation that anything and everything “mobile” should be part of the larger mobile experience and fully suited to “mobile marketing.”

Mobile Minutes: Smartphone patent wars; Aereo; T-Mobile; Amazon
Published: November 24, 2014
Today in mobile marketing - Google settlement shows smartphone patent wars dying down; Aereo may be dead, but Internet TV will live on; T-Mobile could attract suitors again, Deutsche Telekom says; Amazon plans ad-supported video streaming service: NY post.
Brands not embracing mobile will be left behind by millennials: report
Published: September 25, 2014
A new report being released today reveals that 36 percent of millennials have made a decision on where to spend money or have switched companies based on a brand's mobile offerings, suggesting that companies failing to meet these consumers' mobile needs could find themselves facing extinction.
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