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Tag: social media

Total Results: 355

   Displaying: 1 - 10

Red Bull gives Snapchat push wings through summer celebration filters
Published: June 21, 2016
Energy drink brand Red Bull appealed to the masses with sponsored Snapchat filters that celebrated the first official day of summer, prompting users to share photos with their own interpretations of how they are celebrating the season.
OPI's timely, contextual Instagram ads see results by targeting beauty fans
Published: June 9, 2016
Nail polish brand OPI took to Instagram to showcase its products and achieved an 11-point increase in ad recall, exposing the power social media platforms can exert for beauty brands.
Allrecipes provides contextual content through beacons at grocery stores
Published: June 8, 2016
Meredith’s online recipe hub Allrecipes is using beacons to target shoppers at Marc’s grocery stores with recipe ideas at a time when they are likely to be interested in the content.
Mobile Minutes: Social media time shrinks; Snapchat redesigns; Verizon eyes Yahoo; T-Mobile’s loyalty program
Published: June 8, 2016
Today in mobile marketing – People are spending much less time on social media apps: report; Snapchat redesigns app to shift attention to media channels; Report: Verizon to bid $3B for Yahoo Web assets; T-Mobile offering all customers free Warcraft ticket, Vudu rentals, stock and other new perks.
Social media users cannot get enough of empowerment ads
Published: June 6, 2016
Empowerment campaigns on social media have grown exponentially in recent years and while a slew of brands have adopted the idea in their own manner, the strategy still provides benefits if the authenticity is there.
NBA scores big on mobile with Twitter 360 video, Fit app
Published: June 6, 2016
The National Basketball Association is making a big play to include at-home fans in the team experience with the launch of the NBA Fit application and 360 video on Twitter.
Campaign of the week: Dunkin’ Donuts supersizes social media
Published: June 6, 2016
Social media campaigns are getting bigger and more expansive, a trend exemplified in a recent Dunkin’ Donuts campaign. Watch this video for the full analysis.
Dos Equis uses algorithm to calculate how interesting Facebook users are
Published: June 3, 2016
Heineken is taking to mobile and Facebook after retiring its Dos Equis Most Interesting Man in the World campaign to promote a contest paired with a platform algorithm that determines how interesting a user is.
Wendy’s closely integrates music with mobile to promote new menu item
Published: June 3, 2016
Wendy’s is capitalizing on the connection between music and mobile devices by enabling fans to stream a track from indie rock band American Authors on its Twitter and Facebook pages or by scanning a Shazam icon found on Wendy’s in-store signage and in movie theaters.
Dunkin’ Donuts’ multi-day, omnichannel promotional approach maximizes social outreach
Published: June 2, 2016
Dunkin’ Donuts has a fresh twist on its promotional strategy that sees the brand hosting live and interactive content across all of its social channels leading up to National Donut Day, showcasing how social strategies are getting bigger and more expansive.
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