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Tag: social media


Total Results: 381

   Displaying: 1 - 10

PNC educates Pinterest users, tapping into established consumer behavior
Published: August 24, 2016
PNC Bank is hoping to make financial information more accessible to consumers with Pinterest boards that focus on fiscal and childhood education, providing knowledge where users are already searching for similar advice.
E! News taps fans' fear of missing out with comedic campaign
Published: August 23, 2016
The E! Network’s news program is playing on consumers’ love for staying in the know with an innovative multichannel campaign that shares humorous takes on pop culture via clips on social media, an emoji keyboard and stamps on digital publications.
How Under Armour builds social currency to compete against Nike, Adidas: report
Published: August 17, 2016
Under Armour’s differentiated positioning, cutting-edge brand building, relentless production innovation and commitment to business transformation contribute to a social currency score commensurate with heavyweight competitors Nike and Adidas, according to a new report from CMB and Vivaldi.
Pepsi transforms Twitter users' photos into branded moments with stickers
Published: August 16, 2016
PepsiCo is the first to partner with Twitter for its promoted sticker launch as the next leg in the consumer packaged goods marketer's Pepsimoji campaign, which is populating the physical and digital realms with millennial-friendly symbols.
Millennial women and visual platforms
Published: August 16, 2016
By Stacy DeBroff

Visual platforms such as Pinterest, Instagram and Snapchat continue their deepening influence with today’s consumers.

Duck Tape's mobile road trip shows off creative uses for product
Published: August 15, 2016
ShurTech Brands’ Duck Tape is showing off its fun products by fastening together a multichannel campaign with mobile and 360-video, as well as extra social media support to follow along on a road trip.
Kind Snacks unpacks brand awareness via mobile-driven product giveaway
Published: August 15, 2016
Kind Snacks is inviting consumers to acknowledge their appreciation for family members and friends by sending them an ecard through Facebook, Twitter or email, which asks the recipient to input his or her address to receive a complimentary Kind bar.
E! News parties with Salma Hayek on Instagram for Sausage Party premiere
Published: August 11, 2016
E! News and Sony Pictures are teaming up to spread awareness for the premiere of the latter's animated comedy by giving at-home viewers an inside look at the red carpet event through the eyes of actress Salma Hayek.
The Internet's obsession with cats fuels Honda's latest video
Published: August 10, 2016
Honda is seizing the opportunity of International Cat Day falling during its summer clearance sale with an organic social media campaign that shares an installment of its recent television spots, but this time with singing cats.
Miss Piggy carries The Muppets brand past cancelation through Facebook Messenger
Published: August 10, 2016
Following the cancellation of The Muppets on ABC, Disney is sharing an episodic experience with Facebook Messenger users that opt in to talk with Miss Piggy.
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