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Tag: social media


Total Results: 423

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Resident Evil’s AI Red Queen comes to life through social media chat
Published: January 20, 2017
Sony Pictures is tapping a fitting villain from its Resident Evil series for a chat experience on social media that brings fictional artificial intelligence to life, with real-life AI.
Staples' interpretation of trending topic kills on social media
Published: January 17, 2017
Office supply retailer Staples is employing a strategy indicative of user behavior that stands out regarding a topic that social media was aflutter with over the weekend, Friday’s eerie holiday.
Chicken of the Sea uses social to spread seafood-health awareness
Published: January 11, 2017
Packaged seafood brand Chicken of the Sea is piggy backing on the New Year’s resolutions of many Americans who are hoping to stay healthy this year with an incentivized contest.
Zulily taps consumers via social for next campaign star
Published: January 10, 2017
Online retailer Zulily is bringing its fans into its marketing efforts with a new campaign that puts the focus on the cutest babies submitted to be the face of the brand via social media.
Lilly Pulitzer's take on millennial tropes ushers in app downloads, sales
Published: January 4, 2017
Apparel and accessories brand Lilly Pulitzer is continuing its holiday discounts with an “After Party,” but it is its selfie campaign that creates a two-way conversation with fans, helping the brand drive peer recommendations.
Billboard sets for social expansion with four big acquisitions
Published: December 27, 2016
The Hollywood Reporter-Billboard Media Group is extending its digital and social reach with the acquisition of some big name digital music brands including Spin, Vibe, Death and Taxes and Stereogum.
Social media marketing helped Rogue One at the box office
Published: December 23, 2016
With the help of some robust and varied social marketing campaigns, Rogue One, the first standalone Star Wars film, rocketed to number one in the box office.
Vine will live on through Twitter with Vine Camera feature
Published: December 20, 2016
After the controversial move to kill its subsidiary Vine, Twitter announced that it is keeping some of Vine’s functionality within the larger Twitter application.
Pepsi gives unliked posts a second chance
Published: December 12, 2016
PepsiCo is giving users’ old social media posts that originally received no attention a chance to be seen, while also giving to charity and leveraging celebrity meet-and-greets.
Why social media and user-generated content are set to dominate email and Web
Published: December 2, 2016
By Kym Reynolds

What I have noticed in this golden age of data and marketing technology is that things are now resource-light, but the output you get is very much greater.

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