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Tag: social media


Total Results: 391

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Gilt unbuttons multichannel fall campaign featuring sponsored content, mobile videos
Published: September 26, 2016
Gilt is kicking off the fall season with a foray into broad digital spaces, forging a multichannel campaign featuring mobile-optimized video, a diverse array of campaign images, sponsored content and a pop-up exhibit in New York.
Social media will never overtake PR
Published: September 26, 2016
By Vanessa Horwell

Yes, social media is pervasive. Yes, social media has disrupted the PR industry. But it will never fully overtake PR and here are several reasons why.

ExxonMobil’s social campaign invites users to share extraordinary commute stories
Published: September 22, 2016
ExxonMobil is looking to reward loyalists of its Mobil 1 brand through the expansion of its existing Our Normal Drives video series to the social media space.
Social video grows brand interaction with the postmodern consumer
Published: September 16, 2016
By Pau Suris

The consumer is now the impromptu director to the brand’s use of video. This leads directly to the erosion of the barrier between consumer and brand through interactive, collaborative video.

Social influencer campaigns 11x more impactful than digital advertising: TapInfluence
Published: September 1, 2016
During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional ads, but marketers should be valuing transparency, authenticity and audience targeting.
LG kickstarts fitness enthusiasts' interest with mobile video tips
Published: August 30, 2016
LG Electronics is blending celebrity endorsements, fitness content and YouTube tutorials to show off its new upgraded washer in a four-part video series that demonstrates how consumers can use the product to quickly clean their active wear.
Petfinder's hope to go viral leans on donation promise
Published: August 30, 2016
Petfinder is focusing on the heart of its organization by celebrating an anniversary with a social media campaign that plays on Internet dating, prompting users to share photos with pets that owners met on its database.
Maytag, The Onion wash social media clean, blending comedy, functionality
Published: August 29, 2016
Home appliance brand Maytag has enlisted the help of satirical news outlet The Onion for a series of social media posts in support of its campaign to clean up political trash talk from news feeds, blending humor, usefulness and creativity to stand out.
Brands bark up social tree to celebrate everyone's love of dogs
Published: August 29, 2016
Amazon, HomeGoods and Target were among many brands fetching a connection to animal lovers on social media by celebrating National Dog Day through a wide range of trending social content such as memes, GIFs, funny photos, heartfelt stories and polls.
Lindt's social giveaways get consumers hooked on new product
Published: August 25, 2016
Lindt Chocolate is enticing autumn fans early as the summer comes to an end with activity recommendations accompanied by alluring fall-themed images on Instagram, with a series of contests on Pinterest, Facebook and Twitter promoting its new pumpkin-flavored product.
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