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Tag: social media

Total Results: 269

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Is Twitter's $1M price tag for branded emojis worth it?
Published: February 8, 2016
Twitter’s $1 million price tag for branded emojis during the Super Bowl suggests takers such as Anheuser-Busch and PepsiCo see significant value in the still-new marketing tactic, but others should get a handle on measurement before diving in.
CVS' branded Valentine's Day hashtag transforms unlikely products into gifts
Published: February 8, 2016
CVS is leveraging the pull of hashtags to get Twitter users in the Valentine’s Day spirit, sharing various new ideas to incorporate products into consumers’ gift giving.
Cuties taps mommy bloggers for healthy snacking inspiration
Published: February 8, 2016
Sun Pacific clementine brand Cuties is tying its image to Valentine’s Day through partnerships with bloggers and a social media campaign that entices parents looking for healthier treats for their kids.
Axe and Men's Fashion Week find balance on Snapchat Live Story
Published: February 5, 2016
Unilever’s Axe’s Find Your Magic campaign is now airing on Snapchat through the Men’s Fashion Week Live Story, targeting younger consumers likely to be interested in celebrating individuality.
Zoolander 2 transforms selfies, modeling mobile marketing know-how
Published: February 3, 2016
Paramount Pictures is ramping up awareness for its highly anticipated sequel, Zoolander No. 2, with a mobilized platform enabling users to transform their selfies so they recreate the main character’s iconic look.
Schick targets millennial males on social via Sports Illustrated-supported contest
Published: February 2, 2016
Schick is building on last year’s brand sponsorship of Sports Illustrated’s popular swimsuit issue by introducing a mobile-first campaign that targets both of the marketers' respective audiences.
X Games provides access to at-home Instagram users for maximum awareness
Published: February 2, 2016
ESPN’s annual sports event X Games is ramping up consumer engagement on Instagram through a campaign in which user-generated content is aggregated and a link is provided to targeted users.
Quaker Oats shakes up social media with oatmeal-creation contest
Published: February 1, 2016
PepsiCo’s Quaker Oats brand is rolling out Promoted Tweets prompting consumers to visit a campaign microsite on their smartphones where they can combine ingredients to design a new oatmeal flavor, showcasing how marketers can augment awareness by asking fans for direct input on products.
Facebook needs more precise targeting for next mobile revenue bump
Published: January 28, 2016
With mobile now accounting for 80 percent of Facebook’s growing advertising revenue, more precise targeting will be needed to maintain a strong user experience.
Huffington Post exec: Social media, mobile are news distribution gateways
Published: January 22, 2016
NEW YORK – A Huffington Post executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 said that as consumers rely more than ever on distributed news content on mobile-first platforms, namely social media, this is diluting time spent on destination sites.
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