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Tag: social media


Total Results: 149

   Displaying: 1 - 10

Snapple encourages fans to do the talking and showcase the brand
Published: May 15, 2015
Dr Pepper Snapple Group tea and juice brand Snapple is leveraging hashtags, viral video, social media and celebrity spokespeople to persuade fans and millennials to share why they love the brand, in an effort to gear up for its most popular season and further its image as a trusted customer-first brand in a highly competitive category.
IMDb holds Twitter Q&A to promote Aloha with director Cameron Crowe
Published: May 14, 2015
The Internet Movie Database is hosting a social media discussion on Twitter with Cameron Crowe, director of upcoming Sony Pictures film Aloha, as it leverages the excitement and marketing surrounding the film to develop a dialogue and trusted brand relationship with consumers.
Nissan builds on scavenger hunt strategy with platform-specific clues, video
Published: May 13, 2015
Nissan Motor Co. is showcasing the 2015 Altima sedan and taking its interactive social media strategy to the next level following the success of last year's scavenger hunt by posting clues on Twitter, Facebook, Pinterest and Instagram that ask guests to find a hidden vehicle and offer the chance to win a 2015 Nissan Altima.
How influencer marketing improves the reach of Instagram photo campaigns
Published: May 12, 2015
By Francis Trapp

Instagram is the frontrunner of social networks with more than 300 million monthly active users uploading 70 million photos and videos daily. As a result, more brands are putting money and resources behind creating campaigns that will appeal to their photo-crazed consumers.

Macy's preserves all-American image with summer selfie campaign
Published: May 11, 2015
Macy’s is kicking off its American Icons summer campaign with a selfie push on social media as it seeks to embody the easygoing, fun-loving lifestyle of the warmer months while cementing its all-American image.
ESPN reaches millennials with X Games extreme mobile redesign
Published: May 11, 2015
ESPN launched a redesigned Web site for extreme sporting event the X Games in celebration of its 20th anniversary, providing mobile responsiveness to better connect with a millennial demographic.
AMC Theatres focuses on matching mobile content to film tastes
Published: May 6, 2015
AMC Theatres is centering on creating more personalized advertising campaigns through social media, mobile and digital to reach the correct demographic with appropriate content, with a focus on generating more buzz for independent films that tend to get lost in the content overload.
Canopy by Hilton introduces itself by showcasing local culture via social influencers
Published: May 6, 2015
Hilton Worldwide’s Canopy by Hilton subsidiary is ramping up brand awareness by unrolling a three-month social media campaign that showcases local tastemakers’ food, art and designs on Instagram, Twitter and Facebook in locations that will soon become home to new properties, displaying the potency of social influencers.
Chobani creates original score for emotional advertising on social media
Published: May 4, 2015
Greek yogurt brand Chobani is rolling out the Love This Life campaign, which features short film-type ads throughout social media and leverages consumers’ draw to narrative and emotional content to further instill an authentic all-natural brand image.
BCBG Max Azria and Magnum indulge in social media for unique partnership
Published: May 1, 2015
Fashion apparel brand BCBG Max Azria is partnering with Unilever's Magnum Ice Cream brand on a new clothing accessory designed to evoke the texture, look and scent of the frozen products while leveraging social media to generate buzz and boost summer sales for the item.
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