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Tag: social media


Total Results: 136

   Displaying: 1 - 10

Bobbi Brown takes makeup social media campaign to the extreme
Published: April 24, 2015
Bobbi Brown is partnering with GoPro and extreme female athletes to promote its new long-wear eye collection through social media.
The Royals appoints Snapchat to create innovative consumer interaction
Published: April 22, 2015
E! network’s new drama series The Royals is the first show to host its recap series right where its key demographic is spending much of its time, on Snapchat.
The Frye Company crafts authentic consumer connection with Instagram docuseries
Published: April 22, 2015
Footwear brand The Frye Company is releasing a 20-part docuseries on Instagram and YouTube to further secure its brand image as an authentic and artisan-based manufacturer.
North Face's Earth Day social campaign may lack consumer impact
Published: April 21, 2015
The North Face is expanding its Earth Day-inspired Clothes The Loop recycling program with a social media campaign asking users to upload photos of themselves recycling products to be entered to win a $100 gift card, but may miss the mark with leveraging the cause for brand awareness.
TD Bank’s relatable social media posts make it a leader: report
Published: April 20, 2015
As banking increasingly takes place online and on mobile, financial institutions have tried to shift their marketing efforts to social media, with TD Bank and SunTrust Banks two of the leaders here, according to a new analysis by Engagement Labs.
Ray-Ban keeps its coolness factor with comedic social media campaign
Published: April 17, 2015
Sunglasses maker Ray-Ban is spinning a new take on the traditional campaign for change by appealing to the humorous side of consumers through social media.
Johnson & Johnson exec: Build a positive image through social
Published: April 16, 2015
NEW YORK – Brands marketing through social media need to focus on creating overall authenticity and positive image through multiple channels, according to a panel at Forrester’s Forum for Marketing Leaders.
Grammys exec: Consumer-driven content is key in social media marketing
Published: April 15, 2015
NEW YORK – An executive with The Recording Academy, the organization behind the Grammy Awards, stressed the importance of creating shareable marketing content for mobile and the significance of quality over quantity during a session at Forrester's Forum for Marketing Leaders.
Game of Thrones fuels battle of the brands on social media
Published: April 14, 2015
The season premiere of HBO medieval fantasy Game of Thrones incited a flurry of social media posts with brands such as Vogue, State Farm and Mixxtail jumping on board and taking full advantage to appeal to fans of the show.
Coachella makes mobile headline act of 2015 festival marketing
Published: April 14, 2015
Music and art festival Coachella leveraged numerous mobile possibilities for the opening weekend of this year’s event, including using social media to report live on location, streaming live shows on YouTube and creating an all-around integrated experience.
Please clecik here to register now!