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Tag: social media


Total Results: 192

   Displaying: 1 - 10

Marc Fisher contributes to scholarship, connecting with women through social media
Published: August 28, 2015
Footwear manufacturer Marc Fisher is rolling out another recurrent womenís empowerment campaign, but donating funds dependent on social media results in an effort to influence consumers to engage with the brand.
Brands pay homage to manís best friend with National Dog Day efforts
Published: August 28, 2015
During National Dog Day Aug. 26, the luxury industry put canine companions on display to make a personal connection with consumers.
Reebok leverages pull of selfies while attempting to break the trend
Published: August 27, 2015
Footwear manufacturer Reebok is poking fun at the traditional selfie pose, while also playing into consumersí love for the trend and instilling its core brand values with a social media sweepstakes.
Reese's penetrates autumn marketing overload with football social media contest
Published: August 26, 2015
The Hershey Company's Reese's brand is appealing to college football fans this season by partnering with popular on-air ESPN personalities to get consumers in the game through social media contests, helping it stand out during the fall marketing frenzy.
Anheuser-Busch plays hide and seek with fans via Instagram
Published: August 25, 2015
Anheuser-Busch has kicked off an interactive hidden-message Instagram campaign, emphasizing the importance of leveraging unique call-to-action content through social media to appeal to users.
H&M leverages trending social media ploy for back-to-school promotion
Published: August 25, 2015
Apparel and accessories retailer H&M is leveraging the staying power of social media quizzes and consumer interest in giveaways with its back-to-school campaign contest.
Publisher performance on Instagram skyrockets 133pc
Published: August 21, 2015
While publishers are increasing their presence on Instagram, many continue to hold off, missing out on a huge opportunity to drive connections with consumers, as publishers on the platform increased their engagement rate by 133 percent, according to a report from Sharablee.
Disney plays dress up with fans and sees results
Published: August 18, 2015
Walt Disney World has introduced a number of new characters to its photo-generator application following a successful earlier launch with more than 21 million images created, in a move to increase engagement and further encourage fans to have fun with the brand.
Millennial-focused retailers find right mobile match with celebrity Instagram takeovers
Published: August 14, 2015
A growing number of millennial-friendly retailers are handing over their social media accounts to celebrities, who are providing a range of content in a bid to drive customer engagement and attract new fans.
Social ad budgets should be moved over to media teams: Forrester
Published: August 13, 2015
Paid advertising on social media has grown significantly, both in terms of budgets and in its importance to marketers, which is why a new report from Forrester recommends brands shift these dollars out of the hands of their social teams and toward media buyers.
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