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Tag: social media

Total Results: 323

   Displaying: 1 - 10

Sephora solidifies presence as trusted beauty source with Wishbone adoption
Published: April 29, 2016
Sephora is expanding its digital reach to mobile application Wishbone, where users can vote on comparable photo choices, continuing its ubiquitous presence as a beauty content provider, a strategy that cements its place as a top retailer.
Keds' photographers capture content best for GIFs and mobile-first formats
Published: April 28, 2016
NEW YORK - A Keds executive at the Forrester Marketing 2016 Forum emphasized that while marketers should not focus entirely on digital, the brand still employs a mobile-first perspective in content creation, starting with optimal smaller-screen formats, such as GIFs, and building out from there.
How luxury brands should engage on Instagram and Snapchat
Published: April 27, 2016
By Gabrielle Rein

Instagram has become a leader, especially for luxury marketing, with new content to engage brand fans.

Syfy ushers in Timehop's advertising debut through an opt-in strategy
Published: April 26, 2016
The Syfy channel is jumping to social media application Timehop as its first advertiser, attempting to leverage the budding platform for a campaign that enhances the user experience rather than hinders it.
Persol brings Instagram users on interactive journey to celebrate redesign
Published: April 26, 2016
Sunglasses manufacturer Persol is blending modern and classic themes with marketing and design in an interactive Instagram campaign featuring a graphic novel with a participatory storyline, celebrating an iconic product redesign.
H&M ramps up Coachella presence with on-site video, social media integration
Published: April 19, 2016
H&M is taking selfie booths to another level at this year’s Coachella festival with an interactive digital experience that not only makes a lasting impression on attendees for its recycling campaign, but also extends to social video.
Social media ads deliver relevancy while in-app ads fall short
Published: April 15, 2016
NEW YORK – Executives from Celtra and Opera Mediaworks at the MMA Mobile Automation and Programmatic Leadership Forum revealed that only 6.5 percent of consumers find in-application ads relevant, while social media ads deliver 17.3 percent relevancy, highlighting the importance of hitting consumers on the right platform.
Facebook courts broadcasters, publishers as stickier content push ramps up
Published: April 14, 2016
Facebook’s expansion of its Live platform to allow streaming from all sources, not just smartphones, and its Instant Articles to be available to all publishers presents a significant shift in content consumption in which media brands are reaching consumers where they are, instead of urging users to come to their platforms.
Ice Breakers attempts social media magic with individualized pushes, video
Published: April 13, 2016
The Hershey Company’s Ice Breakers gum brand is leveraging Twitter’s First View, sponsored Instagram content and a dedicated Tumblr page and pairing them with television spots to scale up the audience for a new brand push.

Ad blocking's rise reveals what marketers are getting wrong: Bank of America exec
Published: April 12, 2016
NEW YORK – Bank of America is steering away from an outdated, interruptive ad experience by connecting with consumers on social media, bringing valuable content to ongoing conversations, according to a company executive at the 2016 IAB Mobile Marketplace.
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