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Tag: social media

Total Results: 427

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Jack Link's taps user-generated videos for Sasquatch-themed campaign
Published: February 17, 2017
Jack Links is rolling out a new campaign featuring its famous Sasquatch mascot, but this time there is a mobile twist that sees consumers submitting user-generated videos on social media.
David's Bridal curates Pinterest boards for brides tailored to their tastes
Published: February 14, 2017
Formal apparel retailer David’s Bridal is maneuvering the influx of soon-to-be brides after Valentine’s Day through a quiz on Pinterest made with the social platform’s API to personalize the shopping experience.
Snickers Super Bowl interpretation brings new meaning to "live"
Published: January 27, 2017
Mars, Incorporated’s Snickers is making a bold move for its high-priced Super Bowl spot by filming the ad live and holding a 36-hour Facebook stream, hoping to be the most buzzed-about marketer.
American Eagle unveils inspirational video series aimed at Gen Z
Published: January 23, 2017
American Eagle’s new video campaign series offers words of encouragement and empowerment to the young people around the country with the words #WeAllCan.
Resident Evil’s AI Red Queen comes to life through social media chat
Published: January 20, 2017
Sony Pictures is tapping a fitting villain from its Resident Evil series for a chat experience on social media that brings fictional artificial intelligence to life, with real-life AI.
Staples' interpretation of trending topic kills on social media
Published: January 17, 2017
Office supply retailer Staples is employing a strategy indicative of user behavior that stands out regarding a topic that social media was aflutter with over the weekend, Friday’s eerie holiday.
Chicken of the Sea uses social to spread seafood-health awareness
Published: January 11, 2017
Packaged seafood brand Chicken of the Sea is piggy backing on the New Year’s resolutions of many Americans who are hoping to stay healthy this year with an incentivized contest.
Zulily taps consumers via social for next campaign star
Published: January 10, 2017
Online retailer Zulily is bringing its fans into its marketing efforts with a new campaign that puts the focus on the cutest babies submitted to be the face of the brand via social media.
Lilly Pulitzer's take on millennial tropes ushers in app downloads, sales
Published: January 4, 2017
Apparel and accessories brand Lilly Pulitzer is continuing its holiday discounts with an “After Party,” but it is its selfie campaign that creates a two-way conversation with fans, helping the brand drive peer recommendations.
Billboard sets for social expansion with four big acquisitions
Published: December 27, 2016
The Hollywood Reporter-Billboard Media Group is extending its digital and social reach with the acquisition of some big name digital music brands including Spin, Vibe, Death and Taxes and Stereogum.
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