Tag: social media

Total Results: 45

Bath & Body Works taps mobile to strengthen social media strategy

Published: January 31, 2012

Personal care retailer Bath & Body Works is using mobile bar codes to strengthen its social media strategy.

How would Klout Mobile shake up mocial marketing?

Published: January 27, 2012

Mobile marketing and social media are continually being linked to each other with more consumers accessing social media sites on their mobile devices. So, how would a mobile component to social tracking tool Klout mix up mobile social marketing?

Facebook's strength accelerates migration to apps: report

Published: January 10, 2012

Consumers continue to spend more time in mobile applications than they do browsing the Web as they migrate traditional desktop behaviors such as going on Facebook to mobile devices, according to new research from Flurry Analytics.

1.3B will access social media sites via mobile by 2016: study

Published: December 20, 2011

Juniper Research predicts that 1.3 billion consumers will rely on their mobile devices to access social media sites by 2016.

Must-have stats for 2011

Published: December 16, 2011

Ever wish that there was one place with all of the need-to-know mobile statistics?

Can Facebook compete with Google in mobile advertising?

Published: December 15, 2011

With consumers increasingly using their mobile phones to access Facebook, the social media giant is reportedly readying its first mobile advertising initiative.

What are the three keys to effective mobile social marketing?

Published: November 15, 2011

With more consumers using their mobile devices to access social networks, brands need to start thinking differently in terms of their social media strategy.

Brands get liked on Facebook 1M times per day: ad:tech keynote

Published: November 10, 2011

NEW YORK – For anyone who has ever felt as if there is no room for brands on Facebook, an executive from the company disputed this point at ad:tech, backing his claim with numbers.

Role of SMS changing with mobile maturity and intersection of social

Published: October 24, 2011

As the mobile space evolves, due in part by the intersection of social, the role of SMS as a marketing vehicle is expanding.

Walmart makes investment to strengthen in-house mobile capabilities

Published: September 16, 2011

Walmart has made several recent investments in digital and mobile companies, including its recent purchase of OneRiot, suggesting that the retailer is looking to catch up with others in the competitive space.