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Tag: social media

Total Results: 176

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Lilly Pulitzer sweetens summer sales with fan-shot videos on social
Published: July 31, 2015
Specialty retailer In the Pink is tapping Lilly Pulitzer fans to shoot 21-second videos showcasing the resortwear brandís latest prints and post them on Twitter and Facebook for a chance to win a shopping spree as well as a participatory discount.
Calvin Klein seduces Tinder users in brandís latest jeans campaign
Published: July 30, 2015
Calvin Klein is rolling out its first-ever campaign on the dating application Tinder, but the brand should beware of invasive advertising, as users on the app may not be as inclined to marketing in the same manner as on other platforms.
Facebook makes significant strides in improving user satisfaction: report
Published: July 28, 2015
Facebook had the biggest jump in satisfaction rates among an overall increase for social media sites that is creating a halo effect for brands marketing through these channels, according to a new report released today by the American Customer Satisfaction Index.
Univision taps Snapchat to score goal at Gold Cup
Published: July 27, 2015
Spanish language network Univision is leveraging the personalization of Snapchatís live stories in a new partnership to increase awareness for major events and promote a positive brand sentiment by letting fans take over the experience.
Talenti Gelato serves ice cream lovers a unique mobile app experience
Published: July 24, 2015
Talenti Gelato recently launched a unique mobile platform that scans social media usersí content and creates a personalized ice cream flavor based off of their posts that could become a real product.
Mac, Sephora, Maybelline lose voice in social conversation around beauty: report
Published: July 23, 2015
Beauty brands Mac, Sephora and Maybelline are losing voice in the social conversation surrounding beauty and skincare to non-traditional brands such as eBay, Amazon and Etsy, according to a new report from NetBase.
Allergan latest to join women-empowerment trend to attract millennials
Published: July 22, 2015
Pharmaceutical brand Allergan has launched a social media campaign encouraging younger women to stay in the know regarding health and wellness, leveraging well-known personalities to better reach the millennial generation.
Sonic makes a date with Twitter users via emojis
Published: July 20, 2015
While Sonic Drive-In was among numerous brands to participate in last week's World Emoji Day, the fast-food chain's emoticon depiction of a couple on a date more successfully pinpointed the playfulness and consumer engagement that social media events can offer.
Perry Ellis, Nautica invite all fans to NYFW: Men's through Periscope
Published: July 17, 2015
Bloggers and fashion brands such as Perry Ellis and Nautica are taking to live-streaming applications such as Periscope to drive hype surrounding the premiere New York Fashion Week: Menís, and increase promotion for their respective upcoming spring and summer lines.
Twitter and Facebook serve different purposes for news consumption: Pew Research
Published: July 17, 2015
Social media applications are drastically changing consumer behavior in terms of news consumption, but each platform has a different purpose, according to a new report from Pew Research.
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