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Tag: social media


Total Results: 117

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John Frieda promotes revived line with social media-geared party
Published: February 26, 2015
Kao USA Inc.'s John Frieda Hair Care brand and former reality television star Lauren Conrad are teaming up to promote the revival of an old fan favorite collection, Beach Blonde, through social media.
Digital, tech brands more buzzworthy than traditional marketers: report
Published: February 25, 2015
Disney, BMW and Nike are the only traditional consumer brands in the top 10 on a new list released today ranking the most popular brands based on social and online conversations.
Black Opal joins empowering marketing trend with social media campaign
Published: February 25, 2015
Black Opal, a skincare and makeup brand designed for women of color, is following Dove and many other beauty brands with the launch of its “I Define My Beauty” social media campaign by using a hashtag to combat stereotypes.
Facebook grabs bigger piece of growing dynamic retargeting budgets
Published: February 19, 2015
With Target reporting that Facebook’s new product ads are delivering two times the conversion rate on mobile, the offering could help the social media giant grab a bigger piece of marketers’ growing dynamic retargeting budgets.
Fashion brands struggle for innovation in mobile marketing efforts
Published: February 12, 2015
While fashion brands will be all over social media this week to drive the conversation around their latest looks at New York's Fashion Week, mobile marketing will likely not have much of a presence beyond this as these brands are still struggling with how best to leverage the technology.
Snapchat opens the floodgates to publishers and brands
Published: February 12, 2015
By Andy Maskin

Last month Snapchat, the popular mobile messaging application famous for self-destructing messages, launched a new feature entitled Discover. It functions as a media portal, allowing publishers to curate a daily mix of short-form content. Launch partners include top-tier media properties such as ESPN, the Food Network and CNN. Primarily online publishers such as Yahoo and Vice are also represented.

Submissions invited for Mobile Marketer's Classic Guide to Mobile Advertising
Published: February 4, 2015
Editorial submissions are welcome for Mobile Marketer's Classic Guide to Mobile Advertising, a must-read handbook of tips, best practice, case studies and research from our reporters and industry leaders.
Super Bowl mobile marketing evolves to be more organic, less integrated
Published: February 3, 2015
Major brands continued a trend on Sunday that was also apparent during last year’s Super Bowl game, with little integration between television and mobile marketing efforts.
Social listening is not ready for prime time: Forrester
Published: January 14, 2015
While more marketers are listening to what their customers are saying on social media, many still do not know what to do with that information, according to a new report from Forrester Research.
Allstate’s Aware Share campaign encourages safe social sharing
Published: January 5, 2015
Allstate Insurance is promoting its home insurance offerings with a new initiative starring its Mayhem character in Tweets intended to make consumers aware of how what they post on social media sites could make them vulnerable to being robbed.
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