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Tag: social media

Total Results: 217

   Displaying: 1 - 10

Kohl's thrills Star Wars fans with product giveaways on Twitter
Published: October 5, 2015
Kohl’s is promoting its unique Star Wars collection through a social media sweepstakes in an effort to build its following on Twitter by encouraging users to retweet content.
Laughing Cow snacks on mobile to build cachet with foodie photographers
Published: October 2, 2015
Bel Brand’s cheese brand The Laughing Cow is mixing together big names in food and social media with mobile advertising for its Reinventing Snacking campaign, playing into the consumer trend of sharing images of food on social media.
L'Oreal recruits millennials with chance to be brand's social media editor
Published: October 2, 2015
L'Oreal Paris is inviting fans to enter a contest to become the brand's guest social media editor, an attempt to connect more with millennials and leverage their insight.
Dove pins hopes on Pinterest for connecting with millennial moms
Published: October 1, 2015
Unilever’s Dove is continuing to boost its image as a supporter of women’s self-esteem with a new campaign leveraging Pinterest, reflecting the platform's ongoing relevance for targeting millennial women even as other marketers flock to Snapchat and Instagram.
Heyday for hashtags has passed for marketers
Published: September 28, 2015
When it comes to social media marketing, brands still frequently focus on curated hashtags to support a campaign and engage users even though there is little impact – and even sometimes, a negative one – on performance.
Foot Locker dares NBA player to score or perform Twitter-generated challenges
Published: September 28, 2015
Foot Locker is leveraging a combination of social media contests, celebrity ambassadors and challenges in a unique campaign in which Twitter users share dares for a big name basketball player, showcasing how marketers can stand out amid an onslaught of content on social channels.
Why brands have the most to gain from Facebook 360 video
Published: September 25, 2015
GE, Disney, Saturday Night Live and Mountain Dew are among the slew of brands that have quickly made use of Facebook’s new 360 video feature, pointing to virtual reality's growing role in marketing.
Marketers largely fail with first-day-of-fall social campaigns
Published: September 25, 2015
Marketers flooded social media on the first day of fall with engagement-driven posts, but their efforts mostly fell flat due to a lack of originality.
Peanuts fans become a part of the film with character creator
Published: September 24, 2015
Film studio 20th Century Fox Animation has created a character-generator platform available through mobile to jumpstart excitement over the upcoming release of the new Peanuts Movie.
Hampton by Hilton targets weekend adventurers with mobile social campaign
Published: September 23, 2015
Hilton's mid-priced Hampton chain is celebrating consumers who look for adventure on the weekends, a segment identified by internal research, with a new social media contest and mobile-optimized aggregation site.
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