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Tag: social media

Total Results: 400

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The North Face debuts social and mobile video campaign targeting urban consumers
Published: October 18, 2016
The North Face is bridging the gap between online and offline marketing by celebrating the opening of its new flagship location in New York with dedicated social and mobile video content, targeting urban consumers who have a higher level of mobile usage.
Ringling Bros. takes back the circus in election-themed social video campaign
Published: October 18, 2016
In a time when new election controversies seem to come out daily and members of all political parties throw out derogatory terms, Ringling Bros. and Barnum & Bailey is launching a social media and mobile video campaign to take back the word “circus” to its original meaning.
Colgate scavenger hunt initiates digital meet-and-greet for country music fans
Published: October 17, 2016
Colgate is teaming with the Country Music Association Awards to give fans intimate social access to a country music star, Jana Kramer – with some of the latest social media innovations such as Facebook Live in play.
IHOP introduces photo contest, but its 360-degree video lacks luster
Published: October 12, 2016
IHOP Restaurants is offering customers who win its new socially-driven photo contest a year’s worth of breakfast in support of its new Eat Up Every Moment campaign.
What Twitter’s 3.1M NFL viewers means for advertisers and competitors
Published: October 11, 2016
Twitter’s bid to capitalize on streaming video may finally be panning out, as last Thursday’s NFL game saw a 19 percent increase in viewers from the week before, but its lack of long-term viewing may prove ineffectual for advertisers.
Mrs. T’s and HelloGiggles celebrate National Pierogi Day with shareable ecards
Published: October 7, 2016
Mrs. T’s Pierogies is partnering with lifestyle Web site HelloGiggles to get the most out of National Pierogi Day with a multitude of interactive content to standout amongst the onslaught of 'national holidays.'
Creme of Nature incites self-empowerment via personalized selfie generator
Published: October 6, 2016
Hair care brand Creme of Nature’s latest social media campaign aims to celebrate women of color with a personalized selfie generator, cash prizes, mobile-optimized videos and influencer collaborations.
KLM pilots artificial intelligence-enabled customer service responses on social media
Published: October 3, 2016
KLM Royal Dutch Airlines is taking a leap into customer service innovation by running a pilot program during which it will determine how artificial intelligence technology fares in handling customer service requests on social media.
Lay’s unpacks new fan-favorite flavors with hourly text-to-win contest
Published: September 30, 2016
Frito-Lay has its sights set on commanding as much of the mobile space as possible with the re-release of three fan-favorite flavors, enabling consumers to earn hourly rewards by texting a code found on packaging to a designated number.
Gilt unbuttons multichannel fall campaign featuring sponsored content, mobile videos
Published: September 26, 2016
Gilt is kicking off the fall season with a foray into broad digital spaces, forging a multichannel campaign featuring mobile-optimized video, a diverse array of campaign images, sponsored content and a pop-up exhibit in New York.
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