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Tag: social media


Total Results: 341

   Displaying: 1 - 10

Debate over short-form vs. long-form content irrelevant
Published: May 25, 2016
By Tom Pachys

What began as a reasonable discussion about the merits of newer, digital-native forms of content and what effect, if any, those were having on the vaunted long-form article has devolved into an all-out war-of-words amongst aficionados of both camps.

Zappos bridges social, mail to champion out-of-the-box thinking
Published: May 24, 2016
Zappos is attempting to fuse its customer service-centric mantra and out-of-the-box culture with the #ImNotABox campaign, which includes a two-minute short film viewable on social media as well as a special-edition delivery box that can be transformed into several objects, such as a smartphone holder.
50pc of kids have social media accounts by age 12: report
Published: May 18, 2016
Smartphone use is growing among kids, driving how they access the Internet and use social media while underscoring the importance of mobile marketing for reaching this generation of consumers as they get older, according to a new report from Influence Central.
Flipboard and Pinterest drive interest-driven content and customized newsfeeds. Is it enough?
Published: May 18, 2016
By Winder Hughes

Unlike Twitter and Facebook, Pinterest and Flipboard at their core are focused on individual user interests – not on who they know.

L'Oreal sees 20pc sales increase by blending social and selfies
Published: May 13, 2016
L'Oreal's hair color brand Dark and Lovely has seen a jump in sales since the launch of an empowering social media campaign in which users share images from a mobilized selfie generator that encourages consumers to "love their color."
Bank of America cuts through dilution with contextual conversations
Published: May 12, 2016
NEW YORK – A Bank of America executive at the MMA Mobile Marketing Leadership Forum described how the company saw a 47 percent lift in brand sentiment following a social media campaign during the World Economic Forum that brought at-home consumers into the conversation.
Refinery29 exec attributes success to segmented approach to social media
Published: May 12, 2016
NEW YORK – A Refinery29 executive at the MMA Mobile Marketing Leadership Forum detailed how the publication is able to thrive in an overcrowded marketplace by segmenting content for specific social media, mobile platforms and audiences instead of trying to appeal to everyone at once.
Jolly Rancher breeds mobile success focusing on social content over apps
Published: May 11, 2016
NEW YORK – A Hershey’s executive at the MMA Mobile Marketing Leadership Forum discussed the power of tailoring content to different social media platforms based on respective user behavior, a strategy that drove a 12.5 increase in hard candy sales for the marketer.
Building a relationship in 3 seconds, or less
Published: May 11, 2016
By Emily Adams

According to a recent study, the average adult’s attention span is down to eight seconds, down from the 12-second attention span commonly cited a short 15 years ago.

JetBlue fuses social media, real-time data via interactive billboard
Published: May 10, 2016
JetBlue Airways is the first brand to build a campaign around a new digital billboard that interacts with mobile for real-time data pushes, ramping up social media discussion with a chance to win a free flight.
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