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Tag: social media


Total Results: 161

   Displaying: 1 - 10

How Friskies outplays Wellness Natural Pet Food on social
Published: June 26, 2015
Wellness Natural Pet Food and Friskies are each tapping pet enthusiasts on social media to promote new lines, with Friskies' corporate social responsibility angle gaining the upper paw.
Unilever's Axe drafts Justise Winslow to reach NBA fans on social
Published: June 25, 2015
Unilever’s male grooming brand Axe is partnering with Duke University basketball player Justise Winslow on social media to better connect with the brand’s target demographic by tapping the excitement surrounding today’s National Basketball Association draft.
Universal Studios’ Snapchat slipup exposes limitations of geofilters
Published: June 23, 2015
Universal Studios appears to have misstepped in its use of a Father’s Day geofilter sticker on Snapchat to promote the upcoming release of Ted 2, with a number of users complaining about the effort.
PacSun uses social media, aggregate site to celebrate arrival of summer
Published: June 23, 2015
In celebration of the first day of summer, apparel retailer PacSun took to 20 cities throughout the United States to highlight different cultures and share the experience on its mobile responsive site, social media and Periscope.
MTV is Hook'd on fun through singing selfie app
Published: June 23, 2015
Viacom is having fun and celebrating with consumers through the selfie singing application Hook’d to promote its international summer events, a contest and a variety of content.
Heinz’ once-and-done approach to QR codes backfires
Published: June 19, 2015
Consumer packaged goods brand Heinz is recovering from some bad publicity over a QR code from an old campaign that now links to a porn site, underscoring how critical it is for marketers to provide ongoing support for mobile programs.
IKEA exec: Jumping quickly into new platforms can be detrimental
Published: June 10, 2015
NEW YORK – An IKEA executive at the 2015 Integrated Marketing Week explained that the furniture retailer steers clear of jumping on board with a new platform for the sole reason that it could be the next big thing, but stressed that fearing new endeavors can be damaging as well.
Marketers miss important customer insights by overlooking social media visuals: Forrester
Published: June 10, 2015
While social media users increasingly communicate via images - including in their interactions with and about brands - many marketers are still in their infancy when it comes to understanding and analyzing this content, according to a new report from Forrester Research.
FTC issues new social media/endorsement guidance
Published: June 5, 2015
By Andrew B. Lustigman

Recognizing the continuing growth and evolution of social media and consumer-generated content as well as the space-constrained nature of some platforms, on May 29 the Federal Trade Commission issued “The FTC’s Endorsement Guides: What People Are Asking,” which provides an update to the Guides’ Q&As.

USA shows fans know best with Chrisley promotion through Dubsmash
Published: June 3, 2015
USA’s reality series Chrisley Knows Best is proving that fan-generated content is key with its Dubsmash partnership to promote its current season.
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