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Tag: social media marketing


Total Results: 96

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Snickers Super Bowl interpretation brings new meaning to "live"
Published: January 27, 2017
Mars, Incorporated’s Snickers is making a bold move for its high-priced Super Bowl spot by filming the ad live and holding a 36-hour Facebook stream, hoping to be the most buzzed-about marketer.
Chicken of the Sea uses social to spread seafood-health awareness
Published: January 11, 2017
Packaged seafood brand Chicken of the Sea is piggy backing on the New Year’s resolutions of many Americans who are hoping to stay healthy this year with an incentivized contest.
Condom brands go head to head on World AIDS Day
Published: December 1, 2016
Condom manufacturers Durex and Ansell are being prompted by World Aids Day to share interactive social campaigns, but both are taking drastically different approaches with the former taking emojis into its own hands and the latter sharing donations.
Social influencer campaigns 11x more impactful than digital advertising: TapInfluence
Published: September 1, 2016
During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional ads, but marketers should be valuing transparency, authenticity and audience targeting.
LG kickstarts fitness enthusiasts' interest with mobile video tips
Published: August 30, 2016
LG Electronics is blending celebrity endorsements, fitness content and YouTube tutorials to show off its new upgraded washer in a four-part video series that demonstrates how consumers can use the product to quickly clean their active wear.
Petfinder's hope to go viral leans on donation promise
Published: August 30, 2016
Petfinder is focusing on the heart of its organization by celebrating an anniversary with a social media campaign that plays on Internet dating, prompting users to share photos with pets that owners met on its database.
Brands bark up social tree to celebrate everyone's love of dogs
Published: August 29, 2016
Amazon, HomeGoods and Target were among many brands fetching a connection to animal lovers on social media by celebrating National Dog Day through a wide range of trending social content such as memes, GIFs, funny photos, heartfelt stories and polls.
Lindt's social giveaways get consumers hooked on new product
Published: August 25, 2016
Lindt Chocolate is enticing autumn fans early as the summer comes to an end with activity recommendations accompanied by alluring fall-themed images on Instagram, with a series of contests on Pinterest, Facebook and Twitter promoting its new pumpkin-flavored product.
PNC educates Pinterest users, tapping into established consumer behavior
Published: August 24, 2016
PNC Bank is hoping to make financial information more accessible to consumers with Pinterest boards that focus on fiscal and childhood education, providing knowledge where users are already searching for similar advice.
Pepsi transforms Twitter users' photos into branded moments with stickers
Published: August 16, 2016
PepsiCo is the first to partner with Twitter for its promoted sticker launch as the next leg in the consumer packaged goods marketer's Pepsimoji campaign, which is populating the physical and digital realms with millennial-friendly symbols.
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