Tag: social media

Total Results: 54

Disney launches mobile social media channel for Step Up 3D

Published: July 2, 2010

Walt Disney Studios is using social media platform thisMoment to bring "Step Up 3D" movie content from Facebook, MySpace and YouTube into one over-arching application.

Starbucks taps mobile social media for Frappuccino promotion

Published: May 14, 2010

Starbucks is running the Frappuccino Happy Hour promotion, a location-based multichannel campaign offering discounts for expressing brand loyalty on social networks.

Social media, mobile, bar codes vie for attention at SXSW festival

Published: March 17, 2010

By Harald Neidhardt

AUSTIN, TX – As our correspondent discovered, SXSW is becoming a hotbed for not just social media innovation but also mobile news, including the launch of bar code service stickybits.

Coca-Cola's vitaminwater app sees 250K downloads in two weeks

Published: December 16, 2009

Coca-Cola Co.’s vitaminwater-branded Sound Lab application featuring hip-hop superstar 50 Cent was downloaded more than 250,000 times in the first two weeks in the App Store.

Take a tri-messaging approach to mobile marketing

Published: November 20, 2009

By Blaine Mathieu

How do you turn a common short code, keyword and message into a viable marketing campaign?

Prince Tennis runs campaign integrating social media, mobile

Published: August 7, 2009

In the lead up to the 2009 U.S. Open, tennis equipment giant Prince has launched the "Do You Know Prince?" campaign integrating online advertising, social media, mobile and event marketing.

Sunglasses giant Oakley runs mobile ads to promote gear

Published: May 11, 2009

Sunglasses giant Oakley ran an "AFA Snow" mobile advertising campaign within the Ridertech Snow Reports iPhone application to promote its ski/snowboard goggles.

Mobixell extends MMS services to social networks, UGC

Published: April 23, 2009

MMS, mobile TV and mobile advertising service provider Mobixell has launched Social Media Gateway, a service for carriers.

Move beyond banners to monetize social media: ThinkMobile panel

Published: March 20, 2009

NEW YORK - When dealing with mobile social media, marketers need to move beyond traditional ad units such as banners, according to a panel at MediaBistro's ThinkMobile conference.

Reebok breaks mobile social networking campaign

Published: December 11, 2008

Reebok has launched a mobile social networking campaign to promote its Freestyle Hi shoe by letting targeted consumers interact with the brand.