Tag: social network

Total Results: 136

Facebook must monetize mobile or risk shrinking revenues

Published: February 3, 2012

While Facebook sees mobile as critical to its future growth, the growing number of people accessing the social network via mobile devices could negatively impact its advertising revenue unless it is able to begin monetizing its mobile usage.

LinkedIn mobile page views jump 400pc year-to-year

Published: January 13, 2012

Professional social network LinkedIn claims that mobile page views for the site increased 400 percent from 2010 to 2011.

Facebook rapidly turning into mobile powerhouse

Published: December 30, 2011

The number of Facebook users accessing the social network site via mobile applications continues to grow, pointing to consumers’ appetite for sharing information on the go.

Will Twitter be a major contender in mobile advertising?

Published: December 13, 2011

Twitter recently introduced several new enhancements to the service, including ads for its mobile applications, a move that could have significant implications for marketers looking to reach a targeted audience with relevant offers via mobile.

What are the three keys to effective mobile social marketing?

Published: November 15, 2011

With more consumers using their mobile devices to access social networks, brands need to start thinking differently in terms of their social media strategy.

Preference for free mobile radio is marketing opportunity: Myxer

Published: September 28, 2011

Mobile Internet radio listeners prefer free streaming radio services by a wide margin, according to a new report from Myxer.

73pc of mobile device users engage with social networking: ABI Research

Published: July 18, 2011

Mobile device users are heavily engaged with social, with many visiting social network sites daily, per a study by ABI Research.

Google+ needs to do well in mobile to succeed in social space

Published: June 30, 2011

Mobile will play a key role in how well Google+, the company’s new social networking service, will be able to attract users and put a dent in Facebook’s dominance

Only one in five smartphone owners check-in through mobile: study

Published: May 14, 2011

A new study finds that only one in five smartphone owners access check-in services from their mobile devices.

Mobile geo-social marketing allows for action-oriented, cost-per-acquisition metrics

Published: April 20, 2011

With growing excitement around the potential of geo-location, geo-social media and location-based services, large brands and local businesses alike have an opportunity to tap into the phenomenon to boost customer loyalty and sales.