Tag: social networking

Total Results: 92

Will Twitter be a major contender in mobile advertising?

Published: December 13, 2011

Twitter recently introduced several new enhancements to the service, including ads for its mobile applications, a move that could have significant implications for marketers looking to reach a targeted audience with relevant offers via mobile.

Preference for free mobile radio is marketing opportunity: Myxer

Published: September 28, 2011

Mobile Internet radio listeners prefer free streaming radio services by a wide margin, according to a new report from Myxer.

73pc of mobile device users engage with social networking: ABI Research

Published: July 18, 2011

Mobile device users are heavily engaged with social, with many visiting social network sites daily, per a study by ABI Research.

Only one in five smartphone owners check-in through mobile: study

Published: May 14, 2011

A new study finds that only one in five smartphone owners access check-in services from their mobile devices.

Mobile geo-social marketing allows for action-oriented, cost-per-acquisition metrics

Published: April 20, 2011

With growing excitement around the potential of geo-location, geo-social media and location-based services, large brands and local businesses alike have an opportunity to tap into the phenomenon to boost customer loyalty and sales.

MTV, Conan, Zagat tap mobile social communities to increase fan engagement

Published: April 7, 2011

NEW YORK – Media companies, entertainment brands and celebrities are increasingly tapping social communities accessible via mobile devices to boost fan engagement.

Rayovac exec: Social and mobile transforming advertising

Published: April 5, 2011

Spectrum Brands and its batteries brand Rayovac are increasingly turning to mobile and social media, channels that are transforming the face of advertising.

Carriers, Google should fear Facebook: analyst

Published: March 23, 2011

ORLANDO, FL – An Ovum analyst at CTIA Wireless 2011 said that Facebook’s unrivalled level of user engagement will help it become a major player in mobile advertising sooner rather than later.

FTC’s Twitter data security settlement highlights need to safeguard personal info

Published: March 16, 2011

The Federal Trade Commission has finalized a settlement with Twitter to resolve charges that the social networking site deceived consumers and put their privacy at risk by failing to safeguard their personal information.

How can marketers take advantage of mobile usage during the Super Bowl?

Published: January 28, 2011

Viewers of Super Bowl XLV on Feb. 6 will be using their mobile devices while they watch the game and the much-buzzed-about commercials. How can marketers reach that connected audience?