Tag: software

Total Results: 58

Which type of mobile channel should a business develop?

Published: May 7, 2012

By
Thomas Coles

Although it may be beneficial to offer every single selling channel to your consumers – just in case they decide they might glance at it one morning on the work commute – in some instances it may be a wasted expense.

Are marketers putting big money behind mobile search?

Published: April 2, 2012

While consumers are increasingly conducting searches via their mobile devices, the budgets allocated for mobile search have often not kept pace.

Mobile to account for 25pc of paid-search clicks on Google by December: Marin

Published: March 27, 2012

Mobile search grew significantly in 2011, with Google’s share of clicks from mobile devices increasing by 132 percent between January and December of last year, according to a new report from Marin Software.

Google’s mobile search business becomes focus of FTC antitrust investigation

Published: March 15, 2012

Google’s influence in the quickly growing mobile search industry is reportedly a new focus of the Federal Trade Commission’s ongoing antitrust investigation into the company.

Apple delivers a one-two punch to knock out tablet competition

Published: March 8, 2012

The new iPad introduced by Apple yesterday has some nifty new features such as a super high-resolution display and 4G access. Combined with the announcement of a price reduction for the iPad 2, Apple is clearly moving to shore up its dominance at the high-end of the tablet market.

Why mobile CRM is no longer a luxury

Published: March 8, 2012

By Ehab Samy

For a growing number of organizations, mobile CRM is no longer a luxury. Today, it is a critical requirement for engaging in high-value prospect and customer interactions outside the office.

Mobile paid search clicks, spend jump in Q4

Published: January 12, 2012

Mobile paid search put in a stellar performance in the fourth quarter of 2011 with a pair of new reports indicating mobile’s share of paid clicks doubled during the period while retailers increased their mobile search spend by 269 percent.

Google on track to rake in $2.5B from mobile ads

Published: October 17, 2011

Google’s expects to bring in $2.5 billion from mobile advertising over the next year, driven by bigger and more frequent mobile search campaigns.

In mobile apps, it is differentiate or die

Published: July 27, 2011

As mobile plays a bigger role in both consumers’ lives and brands’ marketing strategies, it is getting more difficult for brands to create a meaningful connection via just another me-too app.

Financial Times bypasses Apple's App Store with browser-based application

Published: June 15, 2011

The Financial Times is taking a different route to drive mobile subscriptions and has launched a browser-based application instead of making the content available via Apple's App Store.