Tag: special

Total Results: 10

Kellogg Co. builds on 2012 marketing strategy with mobile

Published: January 5, 2012

Kellogg Co. is revamping its marketing strategy for its Special K cereal brand with an updated application that lets users manage their weight loss goals via mobile and desktop.

P&G, GM and Visa break campaigns on Amazon’s new Kindle with Special Offers

Published: April 14, 2011

Procter & Gamble’s Olay, General Motors’ Buick, Visa Inc. and JPMorgan Chase & Co. are the launch sponsors of Amazon.com Inc.’s ad-subsidized Kindle with Special Offers.

Golf Digest makes iPad debut with ad-supported specialty app

Published: January 31, 2011

Golf Digest has launched an iPad application for its 2011 Hot List Special Issue, which lets users read reviews of all 94 featured clubs, watch video tutorials and product demos and buy clubs directly from retailers.

Special K challenges women to view New Year's resolutions in new way with mobile

Published: December 29, 2010

Kellogg Co.’s Special K brand is targeting women with a new campaign that focuses on New Year’s resolutions for weight loss. Mobile is part of the multichannel mix.

Kellogg activates Special K campaign with first mobile apps in US

Published: December 8, 2010

Targeting weight-conscious women, Kellogg Co. is taking its Special K Challenge mobile with the launch of its first applications in the United States.

Here’s what Mobile Marketer thinks of the holidays

Published: December 17, 2009

Your time and help made our year and gives us hope that mobile’s stocking has many goodies for all mobile marketers and retailers.

SpongeBob anniversary special gets mobile simulcast

Published: October 23, 2009

SpongeBob, Nickelodeon’s popular cartoon character, is turning 10 this November and the celebration has extended to the mobile platform.

ILoop Mobile runs mobile giving campaigns

Published: July 16, 2009

ILoop Mobile has been getting into the world of mobile giving with two recent campaigns meant to raise money from donations via mobile.

Oxford University Press redefines the iPhone

Published: June 24, 2009

Oxford University Press has recently made the big jump from print to mobile by releasing a new catalogue of Reference Dictionaries for the iPhone and iPod touch.

New York Giants raise money for children's hospital via SMS

Published: September 26, 2008

Fans attending the NFL's New York Giants games are being encouraged to join the team in supporting PSE&G Children's Specialized Hospital by donating via SMS.