Tag: sports

Total Results: 95

Sports Illustrated continues mobile swing with Golf Magazine app

Published: November 16, 2011

Publisher Sports Illustrated is continuing to make applications a cornerstone of its mobile strategy with a new iPad app for Golf Magazine.

NASCAR: Mobile lowers hurdles to getting live sports content

Published: November 2, 2011

NASCAR is focusing on integrating mobile into its existing marketing initiatives rather than treating it as a separate channel, according to an executive at the auto racing association.

Showtime Sports draws in new audience via mobile-optimized site

Published: October 7, 2011

Sports broadcast network Showtime Sports is leveraging its digital presence by letting consumers access sports content via a mobile-optimized Web site that builds on the company’s desktop site.

NASCAR, ESPN accelerate mobile strategy via video

Published: September 19, 2011

Car racing organization NASCAR is ramping up its mobile and digital strategy by partnering with ESPN to give sports fans a VIP view of races on their mobile devices during the Chase for the NASCAR Sprint Cup.

Sports Illustrated stirs up friendly competition via Coke-sponsored app

Published: September 16, 2011

Time Inc.’s Sports Illustrated is revving up sports rivalries with a Coke Zero-sponsored application for the iPad, iPhone and Android platforms that targets passionate football fans.

Columbia Sportswear exec: 80pc of ecommerce sales in Japan come from mobile

Published: September 14, 2011

BOSTON – A Columbia Sportswear executive at Shop.org's Annual Summit said that approximately 80 percent of its ecommerce sales in Japan come through mobile. The exec said that the United States' mobile commerce revenues are not nearly as high as Japan's.

Bloomberg Sports enhances mobile apps to further engage sports fans

Published: September 2, 2011

Bloomberg Sports is ramping up its mobile applications with deep analytic features in time for football season.

FedEx rich-media mobile ad highlights shipping services

Published: August 31, 2011

FedEx is driving awareness for its golf club shipping services via a rich-media ad that is running within the CBS Sports iPhone app.

NBC Sports Group engages fans with Tour de France mobile content

Published: July 5, 2011

NBC Sports Group is keeping bike enthusiasts up-to-date on the Tour de France cycling competition via iPad and Android applications that feature live streaming of every stage as it happens.

American Express builds consumer loyalty via foursquare mobile partnership

Published: June 24, 2011

American Express and foursquare have teamed up to offer cardmembers exclusive mobile offers from H&M, Sports Authority and Union Square Hospitality Group.