Tag: standards

Total Results: 5

Facebook spearheads mobile Web standards project

Published: February 29, 2012

Facebook is spearheading a group of mobile industry stakeholders focused on developing mobile Web standards, reflecting the growing importance of mobile to the social network.

Lamenting the lack of mobile advertising standards

Published: December 13, 2010

By Carnet Williams

There will be parity between mobile and traditional display when it comes to data and media exchanges and demand-side platforms, but mobile advertising must first overcome some barriers.

Interoperability to drive largest impact for mobile innovation: Sybase

Published: October 29, 2010

A Sybase 365 survey found that 56 percent of respondents cited advancements in interoperability would drive the largest impact for mobile innovation.

Rampant litigation calls for Mobile Standards Authority

Published: August 16, 2010

Mobile’s greatest threat is lack of standards. Resorting to lawsuits over settling differences via lunch will hurt not only those involved but innocent bystanders as well.

Warner Bros. uses Bluetooth to promote "The Hangover"

Published: July 17, 2009

Warner Bros. Entertainment UK ran a Bluetooth-based marketing campaign to promote the summer comedy "The Hangover" across Britain.